Want to appeal to potential clients? By applying illustration trends, you can enhance the UI/UX designs and spice up the visuals. Discover trendy styles of 2023.

2. Illustration Trends For
2023
Want to appeal to potential clients? By applying illustration trends, you can enhance the
UI/UX designs and spice up the visuals. Discover trendy styles of 2023.
How come can you create a one-of-a-kind style for your product that will imprint in the
customers’ minds? Finding a zest that will help you stand out from the crowd of competitors is
a challenge. A powerful toolkit and cutting-edge UI/UX design are essential, however, they
will look bland without a unique approach.
Adding eye-catching illustrations is a go-to option if you want to attract as much attention as
possible to your app or website. No wonder, 36.4% of marketing specialists use unique arts in
their strategy. Did you add some pictures, but the new concepts were left unnoticed? When
dealing with such things, you should consider people’s tastes too. What seems cool to you,
will look mediocre to others. The latest crazes will help you make more impact with your
visuals.
Let us see if there are any illustration trends for 2023.

3. Back to the past
All new is a well-forgotten old. Thanks to popular movies, retro styles from the 80s and 90s
have come back. They are represented by vibrant colors, distinctive outlines, and eye-
popping contrasts. Apart from these means, the art trend also gets the advantage of patterns,
typefaces, frames, grainy filters, and even emojis.
In such illustrations, the typography is often a starring component of the composition. The
typefaces are large and rounded, with a thin black outline or even a 3D effect. The design
helps distinguish the elements from the background.
Back to 90’s worldwide by Aleksandar Savic
Thanks to the nostalgic feeling, these arts succeed at comforting the clients, giving them
familiar vibes. Together with catchy looks, the 90s retro style is a perfect choice for your
product. Popularized by Figma and Adobe, this illustration trend will be on top for another
year or two. However, it’s better not to implement such art in all your designs: pick only those
that really suit your branding and message.

4. Less is more
This phrase is a perfect motto for the minimalistic style. The design has been applied here
and there for quite a long time and has become rather over-exposed. Moreover, its
primary color scheme was mostly black and white. With time, famous companies like
Apple started experimenting, adding more and more vibrant colors to their minimalistic
designs. That decision made the brand message more prominent.
Life by Meghdeep Sarkar
Now the creators combine various palettes together to enhance this style. The approach
includes low brightness, shapes, line drawings, previous trends in art, etc. The number of
combinations is endless, and so are the opportunities to apply minimalism in concepts. For
instance, businesses often use it in marketing campaigns to convey messages in a simple but
attractive manner.

5. Hand-drawn illustrations
With AI generators taking over, hand-drawn designs become more and more appreciated.
Yes, they require more time and effort, however, they are more attractive and unique. They
bring value and build authenticity for the brand. Thanks to the unique looks, it’ll be impossible
to imitate.
Portrait illustration by Srdjan Vidakovic
You can apply these trending arts in lifestyle, travel, and food restaurant apps to create a
friendly atmosphere with a creative spark. Combined with a one-of-a-kind approach, you can
create stunning visuals to support the original design. Still, if you are working on a more
reserved concept like a financial app, it’s better to pick some other style.

6. Isometric perspective
Isometric art offers you a great advantage: you can present 2D objects in a three-
dimensional perspective. This feature allows you to show additional details and contents
without breaking the composition. Therefore, the art style succeeds at captivating the
viewers for a long time, making them search for every little element.
Summer by Roman Klčo
This style has become an illustration trend for 2023 in infographics, advertisements, booklets,
blogs, etc. Apart from marketing strategies, you can use isometry in educational materials for
e-learning business and online courses.

7. Abstractionism in lines
Although line art looks simple, this feature is its main benefit. Lines can be very artistic
and elegant: with a couple of thin strokes, you can create a stunning design. Thanks to a
pinch of abstraction, it can be any object or human. Using colored lines, you will succeed
in drawing the user’s attention to certain parts of the picture.
Plastic Fragments by Alexandra Zutto
This style is very versatile, and it is often applied by small businesses and medium-sized
companies since the abstract lines are a never-fail solution. Evolved from minimalism, this
art trend is especially popular in mobile app and web design.

8. 3D clay compositions
The three-dimensional style has been popular for a while now. It represents the product or
situation with more realism, so the viewer can relate to it. Thanks to different textures,
rendering, and lighting, you can control the impact and emotions.
Chunky Taxi by Mohamed Chahin
Experiments with surfaces went further, and designers create compositions with 3D clay
models that are similar to plasticine clay. While the classic approach uses smooth
textures, this trend suggests applying rough ones. As a result, the objects have hand-
made looks with fingerprints, scratches, and bumps. This design allows you to create
unique concepts for almost any sphere.

9. Nature-inspired arts
Global warming looms on the horizon, and people become more attracted to eco-friendly
and aesthetic brands. If your business cares about the environment or creates organic
products, natural designs will be the best option. They help you convey the ecological
message.
The color palette is similar to the one we see every day: muted greens, pastel blues,
brown tones, etc. They are often accompanied by natural shapes like leaves, sun, clouds,
or other objects. It comes as no surprise that such a style calms the clients’ minds, helping
them to break free from the concrete jungle.
The nature-inspired illustration trend is widely used by cosmetic, sports, and healthcare
brands.
Energy of Water by Shakuro

10. How can unique illustrations improve your
business?
Apart from creating attractive interfaces, you can use high-quality art to get other benefits.
For instance:
● Build the right branding strategy. A meaningful brand consists of many things: a
clear message, texts that relate to the client’s pains, excellent products that
solve them, and… vibrant illustrations. They are like the icing on the cake.
● Create a certain image of the company. By adding art of a particular style, you
can establish a desired image in the eyes of potential customers. Also, you will
stand out from the crowd of competitors. The key here is consistency.
● Evoke specific emotions. They help you create a bond between the client and
the product. The pictures will urge people to buy your items or services.
● Attract the target auditory. The customers you aim at have similar tastes and
problems. By implementing the art they like, you can ensure they will notice the
product.

11. Use illustration trends to your advantage
With popular art styles, you can enhance the UI/UX designs, spice up the visuals, appeal
to potential clients, and create branding. Depending on the approach, you can reach
different goals. However, it’s better to pick the crazes that fit your business and strategy.
Otherwise, there are high risks of wasting resources.
If you need a development team with vast experience and knowledge about the latest
trends, contact us. With our services, you can create a product that is truly demanded by
the users.
***
Originally published at Shakuro.com