This document discusses how to conduct a personal SWOT analysis to develop a career success strategy. A SWOT analysis identifies an individual's internal strengths and weaknesses as well as external opportunities and threats. It can help a person enhance their strengths, manage weaknesses, take advantage of opportunities and minimize threats. The analysis then informs objectives, marketing strategies, and action plans. Conducting regular SWOT analyses allows individuals to identify skills, plan their career goals, and develop strategies to achieve success in their chosen field.

1. Personal SWOT Analysis

2. Why personal SWOT analysis?
• To brand image and success unique to you
• To identify internal strengths and weaknesses
• To identify external opportunities and threats
• To formulate success strategy

3. Helpful
I
N
T
E
R
N
A
L
E
X
T
E
R
N
A
L
Harmful
Weaknesses
Strengths
SWOT
Analysis
Opportunities
Threats

4. Strengths
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•
•
•
•
•
•
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Positive self and public image
Education and certifications
Rich work experience
Technical knowledge in specific field
Communication skills
Leadership skills
Networking and contacts
Interaction with professional organizations

5. Weaknesses
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Negative self and public image
Education not in related field or at lower level
Lack of desired work experience
Lack of technical knowledge in specific field
Lack of communication skills
Lack of leadership skills
Lack of networking skills and contacts
Do not have goals and objectives

6. Opportunities
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•
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Growth, globalization in your field of choice
Technical advances in your field of work
Advantage with enhancing your skills
Trends needing your kind of skills
Chance to target more specific job goals
Chance for advancement in your field
Location is at your advantage
Strong network

7. Threats
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•
•
•
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Downsizing your chosen field
Off trends in your field of work
Cut throat competition
Tough competitions from young
Competitors with superior skills, experience
and knowledge
• Lack of advance education or training you
need to take
• Limited advancement in your field
• Companies are not hiring

8. Opportunities
S
T
R
E
N
T
H
S
W
E
A
K
N
E
S
S
E
S
Proactive
Actions
Overcome
or
Manage
Weaknesses
Threats
Modify
Resources
&
Skills
Eliminate
or
Minimize
Impact

9. Advantages of Analysis
• Identify and enhance your skills, talents and
abilities
• Have a road map towards your goal
• Capitalize on your strengths
• Manage your weaknesses
• Take advantage of opportunities
• Minimize or eliminate impact of threats
• Use information to plan your career success
• Grab the golden opportunity of desired career

10. Formulate Success Strategy
• Determine Objectives
• Develop Marketing Strategies
• Strategize Action Plans

11. Objectives
• Find your ideal job upon graduation
• Transition to new job from your current job
• Find out other positions you could accept
• To plan your five-year career goal

12. Marketing Strategies
• List targeted companies and organizations
• Find ways to communicate with these firms
• Utilize resources available – network contacts

13. Action Plans
• What will be done?
• When will it be done?
• Who is responsible for doing it?
• Set timetables and deadlines
• Get desired career

14. Success
• With the help of SWOT analysis and
framework you will be able to climb a
ladder of success to break the glass
ceiling and fetch the golden opportunity
in any organization.