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Session 10

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Shahin Rasoulian
Shahin Rasoulian

Marketing Communication

Marketing
1 von 9
Prepared by Shahin Rasoulian Session 10: Chapter 9 Communication 1 Fall 2015
Objectives 1. Understanding: the role of communication in marketing, sales promotion, advertising, public relations Session10 2
“If I was down to the last dollar of my marketing budget, I’d spend it on PR!” Bill Gates Session10 3
Marketing Model Session10 4 Business Analysis Objective Planning Implementation Control Market Need Demand Consumers Segments Information system Internal, secondary and primary data Marketing mix Product | Price | Promotion | Place | People | Personal selling
Communication Goals 5 Session10 Informing about products Reminding to buy Persuading to buy Building relationship
Communication strategies 6 Session10 Sales promotion Advertising Public relations Sponsorship Direct marketing Interactive communication
Communication strategies 7 Session10 Sales promotion Advertising Public relations Sponsorship Direct marketing Interactive communication
Communication strategies 8 Session10 Sales promotion Advertising Public relations Sponsorship Direct marketing Interactive communication
Communication strategies 9 Session10 Sales promotion Advertising Public relations Sponsorship Direct marketing Interactive communication

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Session 10