2. Campaign Approach
Identify the target audience by location, age, gender,
interest and behaviour based on followwing :
Location :- I choose US and India as preferred location
beacuase these countries with the largest users of
Facebook ( 2.6 M daily active user ) wich gives me wider
reachablity.
Age :- I choose age limit from 20 to 38 because at this
age people mostly complete the higher education and
look for spacific skills to establish themeselves
professionally.
Inerest and Behaviour :- Based on age limit I target the
marketing and have completed the higher education.
3. Budget for the campaign and ad schedule :-
As per Udacity’s norms I set budget $100 USD
and scheduled the campaign for one week.
Create the content for the campaign :-
Actually I have created the campaign to attract
the target audiences through catchy headlines
and description. It’s very important to keep
the text unique and short because that’s the
most attraction point why people will click on
the link. Also the most essential part is Images
that shows about what I am talking about and
my brand.
4. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. Female, 28 yrs
old
2. She did master’s
in MBA
3. Lives in Mumbai
4. Interested in
online learning and
marketing Dimpal Gujrati
1. She needs
perfect course
with real
certificates.
2. Creating job
opportunities
3. Ideas from Digital
marketing field
expert
Hobbies Goals Barriers
1. Traveling
2. Exercise
3. Gaming
4. Entertaining
1. She want to
become an
expert in Digital
Marketing
2. Working in a big
digital marketing
company
1. Too many
information collected
about digital
marketing course
2. Time restrictions
3. Inefficient mentor
relationship
5. Marketing Objective
Attract the interested candidates for the DMND
program and encourage them to download our e-book
and to collect 100 email Id’s and I have marketing
budget $100 USD and scheduled the campaign for one
week.
6. KPI
Here are KPI’s for my marketing objective.
●The numbers of likes and shares
●Number of e-book download counts
●Number of click
●Total conversion value with collected email id
8. Campaign Summary
Target Audience
Demographics :- Men and Women, Age – 20 – 38
Location :- Indian, US
Interest :- Marketing, Digital Marketing, Buisness and
Social Media Marketing.
Behavior :- Student, College, Higher Eduaction,
Professional Degree, Marketing, and more related to
marketing
Ad copy
Ad copy – Enhance your expertise in Digtal Marketing
field
Ad Headline – Learn Digital Marketing with real world
project
10. Key Results
Present the most important metrics per ad
Campaign Results Reach Cost Amount
Spent
Ad One 88 15244 $0.22 $19.11
Ad Two 536 95664 $0.12 $66.80
Ad Three 106 20760 $0.13 $14.09
Overall 730 131668 $0.14 $100
11. Campaign Evaluation
This ad performed best
Campaign ROI
Lead gentreted 738
Cost per result $0.14
Total Amount $100 US
ROI Caculated : ($15 * 738 leads)/$100 = 110.7
ROI looks positive
12. The goal of this campaign was to attract
potential candidate for DMND program It
reached 1,20,864 people and includes 195 likes
and 8 share
Campaign Evaluation
13. Campaign Evaluation:
Recommendations
If I get additional budget for my campaign , based
on my experience, i will definitly make some
changes in Ad content and will focus more on
demographics, Inetrest and behaviour to make it
broader and relevant. One more important thing is
I will extend the timeframe of my campaign, so that
I can get better result.
