2. DEFINITIO
N
Public relation is the way organization's, companies
and individuals communicate with the public and
media. a public relation specialist communicates with
the target audience directly or indirectly through
media with an aim to create and maintain a positive
image and create a strong relationship with the
audience. examples include press releases,
newsletters, public appearances, etc. as well as
utilisation of the world wide web.
3. HISTORY
• Public relations is not a phenomenon of the twentieth century but rather has historical roots.
Most textbooks consider the establishment of the publicity bureau in 1900 to be the founding
of the public relations profession However academics have found early forms of public
influence and communications management in ancient civilizations, during the settling of the
new world and during the movement to abolish slavery in England. Basil clark is considered
the founder of public relations in the United kingdom for his establishment of editorial
services in 1924.
• Propaganda was used by the united states, the United kingdom, Germany, and others to rally
for domestic support and demonize enemies during the world wars, which led to more
sophisticated commercial publicity efforts as public relations talent entered the private sector.
Most historians believe public relations became established first in the US by Ivy Lee or
Edward bernays then spread internationally. Many American companies with PR departments
spread the practice to Europe when they created European subsidiaries as a result of the
Marshall Plan.
4. INTERNAL PUBLIC RELATIONS
• DIRECTORATE OF RESEARCH AND REFERENCE
• DIRECTORATE OF FILMS AND PUBLICATIONS
• PAKISTAN TELEVISION CORPORATION
• PRESS INFORMATION DEPARTMENT
• PAKISTAN NATIONAL CENTRE
• RADIO PAKISTAN
5. EXTERNAL PUBLIC
RELATIONS• Basic Aim, is to protect abroad a positive image of the country, its people
and culture as well as to create an increased awareness about Pakistan policy
goals.
• Though it is not the main objective but efforts are also made for attracting
foreign investments in Pakistan boost-up tourism and sale of Pakistan
products.
• The external public wing is responsible for removing mistrust and suspicions
about Pakistan by providing factual information in addition to counteracting
negative propaganda
• It also prepares a feedback on the general views of the people and foreign
media on various issues of interest to pakistan
6. • ADVANTAGE
• Ability to reach specific
group
• Direct engagement
• Lead generation
• Image building
• cost
DISADVANTAGE
• DIFICULT TO QUANTIFY PUBLIC
RELATIONS
• LACK OF CONTROL
7. CONCLUSION
• Job of a Public relation practitioner is to promote
mutual understanding between his organization
and its public. In this regard an effective Public
relation activities is imperative in both
management of the internal and external public. In
Pakistan all the government and private
institutions are practicing public relation by
realizing its importance and demand for the
efficacy and proper working of any organization
