As a product person, I find chatbots to be interesting enough to go deeper than I intended to. So after using various types of tools, talking to a vast amount of people, and scratching the web for more readings than I can read, I’ve decided to share my insights. Hoping I can help people deal with launching their bot.

1. Shachar Nahari
Do's and Don'ts in
conversation design

2. Shachar NahariProduct Consultant & Bot Trainer
Founder @Co-mito
Co-founder @IESC
Community manager Accelerators (in Israel and out)
Product consultant @Moburst
Train your chatbot as you would train a dog
M.A. – User Interface & Experience

3. How to design conversational UI ???
What we do not have
No buttons (design customization)
No tutorial
No onboarding
No visuals (pics & vids)
No ‘out of the box thinking’ in
getting the user’s attention
Remember - chatbots have a very limited palette
No clear understanding of the future %$#&*

4. Work your funnels right through clear KPI’s
1. Check Your Competitors (FB has more than 30K)
2. Analytics (implement & reach conclusions)
3. Onboarding
4. Core Functionality/Engagement
5. Retention
6. Virality (K-factor)
7. Monetization (ROI positive/negative)
Your entire app experience comes down to a few lines of text

5. What we do have
Your user's full attention
USE IT TO YOUR ADVANTAGE

6. Do’s & Don’ts
1 Chat briefly (don’t be that ‘annoying’ friend)
Use lite-talk (humor is more attractive)
Be positive with your answers ”No worries, I’ll…”
Have more than one “I didn’t understand” reply
Build various of options to queries & test them. But don’t leave
just the best one
Get to the point quickly (value or CTA)
Hire a writer (in-house/freelance)
Cover all expected scenarios (it will take some time, but do your
best)

7. Do’s & Don’ts
2 Make sure your users are ready for your bot segment (market
fitness)
Justify by offering real value (an app don’t have)
Automation Automation Automation (learn à train à improve)
Use analytical tools from day one!
Monitor (babysitting) your chatbot ’in real time’ (set a ‘taking
over the chat’ alert)
Run a ‘Turing Test’ (can the user recognize if it’s a bot or a human)
Offer an ‘improvement’ or ‘feedback’ option
Don’t hide your identity from your user
*If you are pivoting from an app – make sure to list your features and A/B test them on your chatbot platform

8. Mobile Success Agency:
Strategy
From idea to strategy
through design and
marketing KPI’s to
achieve success
Media
Using propriety
technologies to target
the right user at the
right time
ASO
Increasing organic
downloads and
discoverability within
Google Play and the App
Store
Creative
Creating powerful visuals
that transmit impactful
messages and influence
audiences
Product
Enhancing mobile
product to increase
virality, retention, and
conversion rate

9. 225+
Times in
top10 charts
400+
Media
partners
3800+
Mobile
campaigns
140M+
Mobile app
installs
Mobile
Success
Agency
Specializing in app optimization and mobile marketing,
we achieve mobile success for our clients
over various platforms

10. Questions ?
Thank You
Shachar@moburst.com
+972-52-33-33-850