Sha Menz from rmoov and Martin Woods, Head of Search at Blueclaw Media shared a range of tips and techniques in the rmoov Workshop at ionSearch in Leeds.

2. Rmoov Workshop
Get on Board for the Magical Mystery
Link Removal Tour
18th April 3:50pm – 4:35pm
Sha Menz
Rmoov
@ShahMenz
Martin Woods
Blueclaw
@mocwoods

3. Unnatural Links Warning
– did you get one?
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods
• Have you had one of
these?
• If you haven’t don’t
think you’ve got away
with it!
• Could you still get one
in Penguin round 4?

4. Data Collection
• Where to find link
data
• How to handle link
data – Excel
• Keep a record of
your data sets, try
not to delete data it
may be helpful later
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods

5. Data Analysis
• Automated vs
Eyes on sites
• How long does it
take and why?
• Scaling Analysis –
be careful
• Segmenting types
of links
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods

6. Data Processing
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods
• Research (client folders, SEO reports, ex-employee emails, old servers…)
• Accessing contact information (WhoIs, Country Specific Registries, links
to other sites or profiles owned by the webmaster, Check the site for
Contact & About Us pages and don’t forget to check those footers!

7. Webmasters aren’t the only
ones who exhibit evasive
behaviours!
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods
• Some Registrars are also exhibiting behaviours designed to avoid link
removal outreach
• Be aware of these – a few of my favourites!

8. Launch Outreach
• Create templates –
remember you are
representing a brand, be
human, be nice, suck it up
if needed
• Check that everything is
setup OK, test this on
yourself!
• Make sure you have a
working email inbox for the
email address
• Hit the button on your
email campaign
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods

9. Monitoring & Managing
the campaign
• Regularly check your emails
– respond within 3 hours
ideally!
• Keep notes
• Respond if necessary –
KEEP YOUR COOL
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods

10. Disavow & Reconsideration
• When is it time to use Disavow?
• How do I use Disavow?
• Tip - Has to be UTF8 or 7-bit ASCII
• Tip – It’s an over-write not an
update
• Tip – How long should you wait
after Disavowing before submitting
a reconsideration request to
Google? No agreement here.
We wait 7-10 days
• Reconsideration Check list – see
rmoov website
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods
7 bit ASCII!???

11. If you get this…
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods

12. • It can typically take 4 -7
requests
• It’s hard work
• It’s tedious
• But… it’s worth doing
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods

13. Remember – most people
are nice
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods
"We stopped ohyeh.net because
Google did not like the way sites were
linked to in our site.(Google's new
policy)
And we did not want to harm the
sites that trusted us!"

14. A final thought… should
Google give itself a penalty?
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods
Lot's of sites now offer
multi site/domain removal
systems requiring payments
such as
http://deletebacklinks.com/
Google.co.uk is also in a lot
of these, should Google give
itself penalties as well?

15. Q & A
18th April 2013 - Rmoov Workshop
Sha Menz & Martin Woods