Press Releases have been around for ever, but these days the lines have blurred a little too much on exactly what a press release is, how it looks, and most importantly what it does.
In this session at Pubcon Vegas 2016, Sha Menz reveals the negative effects of mistaking your press release for a blog post and what to do if you have those scary press releases still sitting out there attracting Penguin to your website. Drawing on her background as a newspaper editor, Sha also provides insight into the real purpose of those releases and how they fit into your Brand Strategy.
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