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The Case for B2B Social Media
WOMMA WEBINAR
December 6 2012




Sandra Fathi                @sandrafathi
President, Affect            Slideshare.net/sfathi
sfathi@affect.com
affect.com
techaffect.com
                                                                          © Affect
       © Affect Strategies                     Presented to Absolute Software | May 29, 2009
© Affect Strategies   Presented to Absolute Software | May 29, 2009
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                PROPRIETARY & CONFIDENTIAL
HootSuite




            PROPRIETARY & CONFIDENTIAL
TweetDeck




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Radian6




          PROPRIETARY & CONFIDENTIAL
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          PROPRIETARY & CONFIDENTIAL
Twitter: Vocus




                 PROPRIETARY & CONFIDENTIAL
Twitter: Listorious




                  PROPRIETARY & CONFIDENTIAL
Twitter: Muck Rack




                PROPRIETARY & CONFIDENTIAL
Twitter: Lists




                 PROPRIETARY & CONFIDENTIAL
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Content Creation



 1.  Keep it short & simple

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 4.  Include links for more info




                      PROPRIETARY & CONFIDENTIAL
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Contact Information & Resources:

On Slideshare – www.slideshare.net/sfathi

Sandra Fathi
Affect
989 Avenue of the Americas, 6th Floor
New York, NY 10018

sfathi@affectst.com
212 398 9680

Twitter: @sandrafathi
Web: www.affect.com
Blog: www.techaffect.com




                            PROPRIETARY & CONFIDENTIAL
                                                         6/8/11

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The Case for B2B Social Media: Womma Webinar

  • 1. The Case for B2B Social Media WOMMA WEBINAR December 6 2012 Sandra Fathi @sandrafathi President, Affect Slideshare.net/sfathi sfathi@affect.com affect.com techaffect.com © Affect © Affect Strategies Presented to Absolute Software | May 29, 2009
  • 2. © Affect Strategies Presented to Absolute Software | May 29, 2009
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  • 10. Google Alerts PROPRIETARY & CONFIDENTIAL
  • 11. HootSuite PROPRIETARY & CONFIDENTIAL
  • 12. TweetDeck PROPRIETARY & CONFIDENTIAL
  • 13. Radian6 PROPRIETARY & CONFIDENTIAL
  • 14. !8&R&8,$*"&5,4"67#-& •  '*#$*#;&f72%#"4*-(-&7#&!71*"4&8,$*"&& &&&&&WY),%,&(),?&I"#(&(7&3,&A72#$X& •  87#*(7%*#;&R&'*#$*#;&V2,%*,-& •  K#;";*#;&R&<2*4$*#;&5,4"67#-)*G-& •  +*(1)*#;&<,-(&+%"161,-& •  '*#$*#;&(),&!(7%?& •  ^*;)6#;&(),&'*%,& j&
  • 15. Twitter PROPRIETARY & CONFIDENTIAL
  • 16. Twitter: Vocus PROPRIETARY & CONFIDENTIAL
  • 17. Twitter: Listorious PROPRIETARY & CONFIDENTIAL
  • 18. Twitter: Muck Rack PROPRIETARY & CONFIDENTIAL
  • 19. Twitter: Lists PROPRIETARY & CONFIDENTIAL
  • 20. !8&U7k-&R&U7#k(-& U7H& U7#k(& •  +%7:*$,&'244&U*-147-2%,& •  5,4,"-,&B7#n$,#6"4&C#A7& •  !,,L&SGG7%(2#*6,-&A7%&5,4,:"#(& K#;";,9,#(& •  <,&"&!71*"4&!G"99,%& •  5,-G,1(&(),&524,-&7A&(),& •  <,&"&5737(&W5,G,"(.&5,G,"(X& B7992#*(?&R&(),&C#$*:*$2"4& •  @*T"1L&C%%,4,:"#(&@"-)(";-& •  <,179,&&P"42"34,&5,-72%1,a >)72;)(&^,"$,%& •  C;#7%,&(),&K#:*%7#9,#(& •  V2"4*(?&S:,%&V2"#6(?&WP"42,& •  <,&"&@"(,%& 7:,%&E7*-,X& •  <,&"&N%,"(&/;;%,;"(7%& •  <%*#;&S#4*#,&Sl*#,& dm&
  • 21. Content Creation 1.  Keep it short & simple 2.  Provide stats/numbers 3.  Link to images or video if possible 4.  Include links for more info PROPRIETARY & CONFIDENTIAL
  • 22. !!"
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  • 27. Contact Information & Resources: On Slideshare – www.slideshare.net/sfathi Sandra Fathi Affect 989 Avenue of the Americas, 6th Floor New York, NY 10018 sfathi@affectst.com 212 398 9680 Twitter: @sandrafathi Web: www.affect.com Blog: www.techaffect.com PROPRIETARY & CONFIDENTIAL 6/8/11