Sarjana.co.id is a disruptive web-based startup that compiles admissions information, including academic majors and tuition fees, to serve high school graduates who seek to pursue higher education in Indonesia. Sarjana.co.id exists to eradicate geographical disparities in higher education attainment and information, increase university enrollment of lower- and middle-class youth, educate them about career choices and increase their leverage in the job market.

1. SEARCH UNIVERSITY...
GO

2. Indonesia is globally recognized
as a high-growth emerging
market. However, the rapid
economic development in the last
few decades has presented a
multitude of challenges to the
human capital such as widening
inequalities, skills gap, and
unemployment. The national
higher education enrollment rate
has only reached 30 percent.
One of the main obstacles to
enrolling at higher education
institutions is the limitations in the
distribution od admissions
information.Most universities have
limited resources in making
SOLUTION
themselves available to Indonesian
youth, especially those outside of
the major urban areas. Prospective
often students rely on the limited
knowledge of family and friends.
Therefore, students lack information
to make an informed decision about
enrolling in programs and
universities that are aligned with
their interests and financial
capability.
Indonesian students need a reliable
source of information about their
choices of higher education that
suits them a movement that helps
ensure their enrollment.
Sarjana Global is an
online portal that offers
admissions information
that is easy to digest,
and unlike many other
college search tool, is
strategically structured
to allow users to express
their interests in spesific
programs and leave their
contact information with
one click.
Providing
information for
free at an
online platform
Our travelling teams,
Sarjana Task Force, visit
prospective students in
the classroom, where we
conduct presentations
(up to 4 school per
month), and at local
youth events throughout
the year such as
education fairs,
academic, and talent
competitions. Sarjana
Task Force have played a
significant role in
advising students in
taking the first steps to
university enrollment
across the region.
Sending
Sarjana Task Force
to meet youth
where they are
Sarjana.co.id’s main
success metric is
students ability to make
critical choice regarding
their future and we
promote our university
partners equally on our
portal, social media
campaigns and during
our offline activities.
We help institutions
deliver their messages
in a simple and concise
manner as well as in
the local language so
that prospective
students do not get
overwhelmed.
Offering all
institutions equal
standing on our
media platforms
CHALLENGE

3. Internet penetration across the country is rapidly
increasing and Indonesian high-school-age youth has
flooded social networks, Facebook and Twitter.
“Climbing rapidly in the last two years, 20 percent of
Indonesians 14 years of age and older now access
the Internet every month. That’s over 30 million people,
and growing steadily each month.”
Target market: There are 1.5 million high school
graduates every year, and over 8 million
upper-secondary students in any academic year.
30 percent of the Indonesian population is in the
15-to-30 age group, which has been said to be the
key driver of the consumer market growth in Indonesia.
They also influence behaviors of consumers of other
age groups.
We are giving an opportunity to partners to reach
millions of Indonesian youth through our network.
Not only that we provide advertisement spaces on our
website, we also have direct access to youth through
our visits to high schools all around the country and
our upcoming quarterly magazine circulation.
A PLATFORM FOR DIGITAL MARKETING
TO HIGHLIGHT THE STRENGTHS OF
EACH PARTNER UNIVERSITY

4. Admissions information: registration periods,
tuition fees, accreditation, etc
Major & Career Paths
University lookup by city
SARJANA.CO.ID
Helping 3,000+ higher education institutions in Indonesia with digital presence and marketing
Guiding Indonesian youth to explore thousands of academic programs plus tackling
admission hurdles
Personalized assistance: “My Top 3 Universities” and Live Chat

5. To Enhance the Conventional
School visits, education fairs,
individual counseling
To Leverage Technology
Search tool by location and program, tracking
student preferences and contact information
To Engage Consistently
Social media campaign by institution,
quarterly magazine, live chat
WEB PORTAL FOR OVERSEAS INSTITUTIONS
GLOBAL.SARJANA.CO.ID

6. Sarjana.co.id magazine is an A5-sized publication which is distributed for free directly to secondary schools and youth
communities across Indonesia, reaching A- to B-rated consumers. Published four times a year, our magazine supplements
our online efforts and expands our reach to those with limited internet connection. Advertisements and advertorials are
available for partner universities and sponsors.
#4
FREE MAGAZINE

7. EVENTS

8. BUSINESS MODEL
1.CAMPUSPROFILE
2.SOCIALMEDIA
5.EVENTS(EDUEXPO,PROFESSIONALCAREERTRAINING*)
3.MAGAZINEADVERTISING
4.ONLINEADVERTISING
1 2
3
4
5EDUCATION
INSTITUTIONS
CORPORATE
SPONSORS
MEMBERSHIPWEEKLYSOCIALMEDIAPOSTING,SPECIALPRICINGFORONLINEAD&EXPOBOOTH
*Professional Career Training (PCT), held monthly, invites 100+ students at a public venue (free admission) to meet with representatives of member universities as speakers,
highlighting one of their academic majors and discussing the career prospects; giving opportunities for universities to collect students’ data & promote their programs.

9. List Your Institution
It is FREE to provide your basic information to
be listed on our website, limited to your
institution’s name, location, and web address.
Join as Member
- Comprehensive listing of your institution and
all academic programs on our website
- Regular report of users requesting more
information about your institution and review
users’ information (profile and favorite
programs)
KUSUMA BANGSA 92B,
SURABAYA
facebook.com/sarjana.co.id
@Sarjanacoid sarjana.co.id
INFO@SARJANA.CO.ID
(031) 534 4553
0828-9405-9829

10. SESSIONS
37.000+
320.000+
WEBAUDIENCE
48% 52%
2.100+ 1.600+
GENDER
AGES
16-19
36%
19-23 50%
23-26 7%
26+ 6%
SOCIALMEDIA
JAWATIMUR
33%
JAWABARAT,DKI,
BANTEN
23%
JAWATENGAH&
YOGYAKARTA
14%
SUMATERA 16%
SULAWESI 5%
BALI,NTTIMUR&
BARAT
2%
DAERAHLAIN 7%
COVERAGEAREAS
DAMPAKONLINE
MEDIAKIT
PAGEVIEWS
90.000+
864.000+
MONTHLY
2014

11. MEMBERSHIP
MEDIAKIT
PROFILKAMPUS
FOTO,LOGO,DESKRIPSI
SOCIALMEDIAPOSTING1XMINGGU
EVENTS
EDUFAIR,PROFESSIONAL
CAREERTRAININGSEMINAR
MULAIDARI Rp.2.500.000PERTAHUN

12. AdUnit Dimensions(cm) Prices(Rp)
FullPage(content) 14.8x21 3.000.000
CenterPage 14.8x21 3.500.000
InsideCover 14.8x21 3.500.000
BackCover 14.8x21 4.500.000
Advertorial 14.8x21 2.500.000
½Page 14.8x10.5 1.800.000
¼Page 7.4x10.5 1.000.000
MEDIAKIT
IKLANONLINE&MAJALAH
SIZEA5(14.8X21CM)
10.000EKSEMPLAR
250+SMA&BLUEBIRDTAXI
IKLANPOP-UP
Rp300.000perbulan(MEMBER)
Rp500.000perbulan(non-MEMBER)

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250+ PARTNER SMA/K/MA
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250+ PARTNER SMA/K/MA
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