Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

How to Tell Your Story on Linkedin

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
Book1_Layout_1
Book1_Layout_1
Wird geladen in …3
×

Hier ansehen

1 von 16 Anzeige

How to Tell Your Story on Linkedin

Herunterladen, um offline zu lesen

Ever wanted to enhance your professional image on Linkedin but didn't know where to get started? I show you some quick and simple tips on maximizing your profile to develop the Personal Brand you want.

Ever wanted to enhance your professional image on Linkedin but didn't know where to get started? I show you some quick and simple tips on maximizing your profile to develop the Personal Brand you want.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (19)

Ähnlich wie How to Tell Your Story on Linkedin (20)

Anzeige

Aktuellste (20)

How to Tell Your Story on Linkedin

  1. 1. By: Seth Killian
  2. 2. 160 million users. Here’s how to stand out…
  3. 3. Make use of the background pic to differentiate your account. It is visual real estate –develop it. Use company brand compliant images where possible. If you’re freelance use it to promote your business/brand. Stay away from non-professional pics. More on this later…
  4. 4. Your Profile Pic is VERY important. Invest time & money to have professional shots. It’s worth it. Even if you just graduated avoid Class Grad Pics. College is not the professional world, the sooner you leave it behind the better. Also, don’t crop off your best friend’s head and assume that’ll do. It won’t. Neither will pixelated, discolored or selfie-ish pics either.
  5. 5. Your title does not have to be what your job description says. There are no rules here. Spruce it up by telling potential clients what problems your services/products solve. Are you passionate about something? Work it in. Also, make sure your city & industry are accurate for a full-orbed presentation.
  6. 6. Ensure your prospects can easily reach you and be directed your company’s website to review more product info at their leisure. Also, you live in more than once spot. Link it up.
  7. 7. Which type of connector are you? ‘Hyper-Active’ (Connect w/ everyone!) ‘Moderate’ (Connect w/ those it makes sense to connect with.) ‘Close To The Chest’ (Connect only w/ those I really want in a tight network) Bigger isn’t always better. However, being tight with your connections equals a under-powered network. Remember why you’re here. My advice: Grow, but do it healthily…
  8. 8. Your summary is VERY important. Be SURE to keep it up to date. For instance: If you have a job you should not have anything in their about looking for opportunities. This is where you tell your story. I’ve seen people make this part all about their company and that’s perfectly fine as well. Read you peer’s Summary sections to get a feel for what works and what doesn’t. Special Tip: If you’ve been told several times that you can write well then write your summary in the first person. If writing is not your forte then stick to the third person.
  9. 9. Be sure you are listing the most professional skills while still being honest about your true abilities. Tips: Look at what your peers both within your company and without are listing and see what is applicable to you. Avoid high-school level skills like: Microsoft PowerPoint.
  10. 10. 1 of 2 There are two ways to properly list your work. The first and most common is the List or Bullet-Point format. This is good for clearly presenting your skills as it literally gets right to the point. Media content Is King!!!
  11. 11. 2 of 2 The second way to list your your work experience is in the story-telling format. It’s the MOST memorable way to do things. Our brains are wired to connect with stories more than facts & figures. If you’re in Sales you’ll want all of those connections you can get. The story-telling format also invokes emotion on the part of the reader.
  12. 12. Education is important, but don’t list every course –that’s just adolescent. Maybe list notable groups or projects you were associated with. List your other experiences as well. It helps others to connect with you and can provide common ground on which to build bridges w/ prospects. Travel is also a differentiator. Even the founder of Linkedin says that time spent abroad volunteering ought to count towards work experience.
  13. 13. When you check some people’s profiles you might see several blog posts towards the top. Not everyone has these b/c not everyone has taken advantage of Linkedin’s publishing platform. IF you are wanting to understand this powerful component of the platform more let’s have a talk. A note on Thought Leadership: Taking time to write your own thoughts on any given topic identifies you as a thought leader in that space. You may not be the hands-down expert on a topic but you know more than someone who is brand new, so don’t be afraid to write if it’s something you’d like to do!
  14. 14. Groups & Influencers are similar to your connections in this regard: curate them with care. If you do it properly they will augment your industry knowledge and provide access to new streams of learning & inspiration. PS: Everyone go follow Gary Vaynerchuck! 1 of 2
  15. 15. Think of News like general stations that will pop up in your feed. They are valuable but nowhere near as much as the Companies you follow. You ought to follow your company & your competitors at least. Also, all the companies you are selling in to. 2 of 2
  16. 16. Now go put it to work and spruce up those profiles! Seth Killian If you’re in or around Sales I’d love to connect! https://www.linkedin.com/in/sethkillian ISales Trainer

Hinweis der Redaktion

  • All page titles need to be ALL CAPS
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element
  • good, but needs graphic element

×