1. Statistics 24 th November 2009

2. Number of Internet Users (Used in last month) Source: BMRB’s Internet Monitor, wave 46, November 2008

3. Internet Profile vs. GB profile Estimated 15+ Internet user population (37.5m) Estimated total GB 15+ population (48.9m)

4. Internet Profile vs. GB profile Estimated 15+ Internet user population (37.5m) Estimated total GB 15+ population (48.9m)

7. Internet use by location

8. Social networking Source: IPSOS MORI/MINTEL

11. Second highest year-on-year growth

13. Greatest mobile web reach

15. Changing share of time accounted for by social media (2008) Source: Neilson

18. Tom Chapman 2008 : www.socialnetworkmarketinguk.com

19. Social media demographics (UK)

20. Social media sites: unique visitors Source: Compete

21. Facebook

22. Facebook (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009

23. Twitter

24. Twitter (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009

25. MySpace

26. MySpace (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009

27. Flickr

28. Flickr (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009

29. Linked In

30. Linked In (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009

32. Mobile internet : ad server metrics SOURCE: AdMob Mobile Metrics Report, October 2009

33. Mobile internet : ad server metrics SOURCE: AdMob Mobile Metrics Report, October 2009

34. Internet TV Numbers watching internet TV in last 12 months SOURCE: IAB 1.9m 1.3m 2.9m 2.4m 5.5m 4.5m 3.0m 4.3m 7.9m