Many enterprises are working on cloud computing strategies. Unfortunately, most are taking a tactical view of the situation and optimizing on the wrong things. In short, they are playing "small ball," which will result in suboptimal outcomes and possibly failed projects. To ensure your cloud project has the best chance of success, you'll need to think through a larger strategy. You'll need to step up to the major leagues. This presentation can help.
ServiceMesh's Dave Roberts presented at Cloud Expo 2011.
Step Up to the Plate: Take Your Cloud Strategy from the Minor Leagues to the Majors
1. THE AGILE IT PLATFORM
Step Up to the Plate
Take Your Cloud Strategy from the Minor League to the Majors
Dave Roberts
Vice-President, Strategy
dave.roberts@servicemesh.com
Personal Twitter: @sandhillstrat
Company Twitter: @servicemesh
2. ServiceMesh Corporate Background
ServiceMesh provides an enterprise cloud platform that’s the bridge between cloud
implementation technologies and real enterprise business value.
Customers include some of the world’s largest and most sophisticated companies in:
Financial services
Health care
Consumer
Other IT-intensive industries
Global presence with headquarters in Los Angeles and offices in Austin, London,
New York City, Sydney, and Washington D.C.
3X revenue growth in 2010
3rd consecutive year of profitability
7. Provisioning 10 Years Ago
Total Time: ~12 – 16 Weeks
Developer IT Department
1 Request 6 Installation and Configuration
7 Ready
4 Purchase Order
3 Approved
2 OK?
5 Shipment
Manager Vendor
8. Today: Self-Service Portal + Automated Orchestration
Total Time: 5 minutes
Developer IT Department
2 Request 3 Create instance
Self-Service
Orchestration
Portal
4 Ready 1 Create service offerings
19. “Bayer is an inventor company with a long tradition of
research. By applying science to the major global
challenges, we deliver innovations that address unmet
customer and market needs.”
20. “At Lenox, our core mission is to innovate, create and
execute. Innovation is the lifeblood of our businesses —
it drives new products, expansion into new product
categories and improvement of our business processes.
Innovation made Lenox a leader in the past and will
remain the key for success in the future.”
21. << GENERIC >>
“Our mission, simply put, is to provide our customers
with the world's best and most innovative products and
customer support. Powered by excellent people and the
most current technology available, we strive to be a
customer-driven, high-performance company that
delivers superior value.”
34. Back to First Principles
New Products
Revenue
Consumes Enterprise Creates
Profit Margin
IT Market Share
Resources
Business Unit
Customer Engagement
Brand Awareness
35. Previously, IT Dept. Built and Managed the Resources
IT Department New Products
Revenue
Consumes Enterprise Creates
Profit Margin
IT Market Share
Resources
Business Unit
Customer Engagement
Brand Awareness
36. Now, IT Resources Available as-a-Service
IT Department
IT
Resources New Products
Revenue
Consumes Enterprise Creates
Profit Margin
Market Share
External Service
Business Unit
Customer Engagement
Provider Brand Awareness
IT
Resources
37.
38.
39. No Problem.
Just restrict access,
limit choices,
or require approvals.
Or all three.
40.
41.
42.
43. “This is not going to be fun.
Is it worth the hassle?”
45. New Products
IT Revenue
IT
Resources Consumes Enterprise Creates
Profit Margin
IT
Resources Market Share
Resources
Business Unit
Customer Engagement
Brand Awareness
Most solutions focus on
tactical IT automation.
46. The game is going to be
won or lost here.
New Products
IT Revenue
IT
Resources Consumes Enterprise Creates
Profit Margin
IT
Resources Market Share
Resources
Business Unit
Customer Engagement
Brand Awareness
49. This workload is controlled by a PCI
regulatory regime. We need to
ensure that it is only deployed in
certified data centers, into a specific
security “zone” with specific firewall
rules, and that it uses disk
encryption for all data storage.
50. But only when it’s running in a
production environment. When
developers are working on things, it
can run in a non-certified data
center with a different security
zone, but still has to have the same
encryption controls.
52. ServiceMesh Agility Platform™
Unified, policy-driven lifecycle control for the continuous delivery of
enterprise Agile IT solutions
Developers Dev, Test, Ops,
and Architects Project Mgrs
Analysts and Operations and
Developers Project Mgrs
Admin &
Operations
External SaaS
Private Internal Secure PaaS Providers
Private Public Providers
53. See ServiceMesh in Booth #515
Tuesday:
Demo Theater: 4:00-4:20pm.
Anthony Skipper
“The Good, the Bad and the Ugly— What Most Early Adopters Encounte
Session 11: 5:35 p.m. – 6:20 p.m.
Wednesday:
“Cloud Superstars” Power Panel
Session 1: 7:40 a.m. – 8:10 a.m.
54. Thank you
Dave Roberts
Vice President, Strategy
Email: dave.roberts@servicemesh.com
Web: http://www.servicemesh.com/
Company Twitter: @servicemesh
Personal Twitter: @sandhillstrat
Hinweis der Redaktion
NOTES: What does ServiceMesh do… ServiceMesh sells enterprise software to the Global 2000. Regarding market category… if you over-simplify it… you could say we’re a software company in the Cloud Mgmt space… although that’s a very limiting description. What ServiceMesh really does is help large enterprises adopt what we call “Agile IT operating models”. Cloud is part of this…but its much more than simply moving workloads to the cloud… which we see as very tactical… at least from an enterprise customer perspective. The more strategic market opportunity to us is providing standardized and fully governed “as-a-service” offerings (including infrastructure and platforms), and leveraging them throughout the SDLC to compress cycle times, reduce complexity, and lower costs. This is done through a variety of ways including…. Self-service provisioning of standardized platforms and infrastructure for Dev and Test teams Software build automation… including fully automating the configuration and build of automated test environments Promoting entire deployment environments seamlessly from Dev to Test to Ops. SDLC should be more than moving the code. Should also automate the tracking, versioning, and promotion of the entire deployment environments. (Big time saver. Not constantly recreating the wheel. All assets versioned.)If you do this successfully, Developers focus more of their time writing code instead of IT trouble tickets and resources requests. And IT groups can redirect more of their time to being more innovative and business-driven. 2) That’s where our product comes in. Our software product offering is called the Agility Platform. It provides a unified governance, security, and lifecycle management layer for that portfolio of “as a service” offerings. It’s a lifecycle management platform…. so it helps automate workload planning, building, publishing, deployment and monitoring in the context of an end-to-end workflow. It also places a heavy emphasis on policy-based governance, security, and making workloads portable so they can deploy across heterogeneous internal and external clouds. 3) As a company, we’ve been working on these challenges since early 2008 with large enterprise customers. We feel fortunate to have gotten a good head start. In many ways, we think the Agility Platform has been ahead of the market…. Particularly in terms of our lifecycle management and governance approach. I think we can attribute that to our early exposure to our enterprise customer engagements. Our first customer 3.5 years ago was a Global bank with a $1B annual IT budget… and that continues to fit the general profile of our customers ever since. They’re all Global 2000 enterprises. 4) As a company, we’ve performed very well. (3X growth, profitable)ServiceMesh closed 2010 with a third consecutive year of profitability and tripled year-over-year revenues. ServiceMesh won the coveted UP-START 2010 award for “Fastest Growing Cloud Computing Company.”To keep pace with global demand for its offerings, ServiceMesh opened or expanded offices in Los Angeles, New York City, Austin, London, and Sydney.In 2010, ServiceMesh provided six major product releases of their flagship Agility Platform 5) We’re a global company. We have customers in NA, EMEA, and AP.