This is Martin Ruskov’s presentation from Service Experience Camp 2016 on From Gamification through Engagement to Behavioural Change, held on Day 2 in Raum 3.

1. From Gamification
through Engagement
to Behavioural Change
http://martin.can.unriddle.it

2. Gamification

3. Theory of Fun
(Raph Koster 2004)
● Our brains are
biologically wired to
enjoy learning

4. Motivations to Play
(Nick Yee 2005)

5. Engagement

6. How to win friends
and influence people
(Dale Carnegie 1937)
● Begin with praise and honest appreciation
●
Call attention to people's mistakes indirectly
● Talk about your own mistakes before
criticizing the other person
● Ask questions instead of giving direct orders
●
Let the other person save face
● Praise every improvement
● Give the other person a fine reputation to
live up to
●
Use encouragement. Make the fault seem
easy to correct
● Make the other person happy about doing
what you suggest

7. Switch
● Elephant
● Rider
● Path

8. Drive
(Daniel Pink 2011)
● Autonomy
● Mastery
● Purpose
on TED

9. Captology: Persuasive Technology
(B.J. Fogg 2002)
● Technology as tools
● Technology as media
● Technology as a
social actor

10. Behavioural Change

11. Nudge
(Richard Thaler 2008)
●

12. Behavioural Insights Unit
● http://www.behaviouralinsights.co.uk/
● The next age of government on TED
(David Cameron 2010)

13. Intellectual Yet Idiot
(Nassim Taleb 2016)
on Medium

14. Flex: Do Something Different
(Fletcher & Pine 2012)
● http://dsd.me

16. Wot Do U Call It?
(Wiley 2004)
● Reflective practitioner
in Architecture
● Design-based Research
in Educational Research
● Agile Development
– In Software Engineer
● Usable Security
in Information Security
● Implementation Sciences

17. Further Literature
● Change by Design
● The Power of Habit
– Que
– Routine
– Reward
● Thinking, Fast and Slow
(Daniel Kahneman 2011)
● Will Wright – on engagement vs education in games
– http://link.brightcove.com/services/player/bcpid139913618
8?bctid=29089952001
●