These are the slides for our very first Service Design Drinks in Kyoto. We were discussing how Personas as a tool can help you designing services and products that create value for users.

1. SERVICE
DESIGNKANSAI

2. Location

3. Sponsor

4. Who we are
Service Design Kansai

5. Personas in Service Design

7. We thought it would work

8. But we have all the data!

9. Alan`s tool

10. Persona

11. Why personas work

12. How to

14. The most important information

15. 20/10/2017

18. Source: xtensio

19. Key takeaways

20. Is there a risk?
Matthews, T., Judge, T. & Whittaker, S. 2012, “How Do Designers and User Experience Professionals Actually
Perceive and Use Personas?”, Proceedings of the SIGCHI Conference on Human Factors in Computing
SystemsACM, New York, NY, USA, pp. 1219.

21. Example

22. The speaker

23. Pachamanta

24. Who is our Japanese customer?

30. Thank you!

31. Challenge

32. Thank you!