One of the best things about having a WordPress-based website is how the platform itself is search engine optimized. However, there are a lot of plugins out there that you can install on your WordPress site to boost your search rankings even further. Our favorite SEO Plugin is WordPress SEO by Yoast and you'll see why in this presentation.

1. How Can A WordPress
SEO Plugin Improve
Your Search Ranking?

2. One Of The Advantages Of Having A
WordPress Site Is SEO
• WordPress automatically formats your
posts and pages so they rank well on
search engines
• And with the right SEO plugin, you
can boost your chances of getting
high rankings across search
engines

3. The Biggest Names In SEO Plugins
We were originally using All In One SEO Pack but switched to
WordPress SEO by Yoast

4. Here’s why…

5. Getting Started With WordPress SEO By Yoast
• WordPress SEO has a lot of
optimization features and it’s
easy to get overwhelmed
• The plugin is actually simpler
than it looks
• It only took us 15 minutes to
set up and customize the plugin
to our liking

6. Title and meta description previews
With WordPress SEO, you’ll
have:
−Dedicated meta
−Meta description
−Keywords and
−Shows you a preview of how
it will look like on search
engines.
Image credit: https://wordpress.org/plugins/wordpress-seo/screenshots/

7. XML Sitemaps Are Streamlined With The SEO Plugin
Wordpress SEO is designed specifically to
work with your SEO agenda. For instance:
- Wordpress SEO allows you to actually
exclude certain taxonomies.
- It uses a simple XSLT (Extensible
Stylesheet Language
Transformations)
stylesheet that can make it easier to
understand.
Image credit: https://wordpress.org/plugins/wordpress-seo/screenshots/

8. Extensive Advanced Features
Wordpress SEO’s advanced features
offer more customization options.
− Can be adjusted on a
per post basis
− Pull focus to specific posts
− Customizable breadcrumbs
− URLs are properly formatted
to manage duplicate content
− Canonical URL
− 301 redirects
Image credit: https://wordpress.org/plugins/wordpress-seo/screenshots/

9. Cleans Up Permalinks
WordPress SEO optimize your
permanent URLs with a click of button.
And in doing so it can:
• Correct permalinks so that it links
back to the correct pages on your
site.
• Ensure integrity of your specific
permalink taxonomy.
• Clean up your permalinks in the
simplest way possible.

10. Enhance Your RSS feeds
• WordPress SEO allows you to add
content before and after a post on
your feed to link back to your site
• You can still get credit when
scrapers grab your content

11. Your Seriously Simple Marketing Hack
1. Go to this link—http://ssm.tips/yoastwpseo
2. Download free version of Wordpress SEO by Yoast
and install it on your site.
3. This article is a comprehensive guide to how you can
set up the different settings for your own site. Go
through it to start. Once you get the hang of its
various customization tools, you can easily adjust
the settings according to your liking.

12. For More Information Visit:
www.SeriouslySimpleMarketing.com