In this episode of Digital Marketing This Week, we will answer the perennial question that customers ask marketers -- What's In It For Me? The answer to this question is a great offer and in this episode, we will give you tips on how to create an offer that your prospects and customers will genuinely want. If you learned something, feel free to like and share!

1. Episode 36: How To Create A Great Offer

3. Chris Mercer
• Analytics &
Optimization
• Content Development
• Host of DMTW
• Call me “Mercer”
Who Am I?

4. This Week’s Focus Topic…

5. Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!

6. Why Should You Care?
Because Today You’ll Get…
• Ideas on types of offers
• Way to create offers
• How to know if your offers will work
• And more…

7. “How To Create Great Offers”

8. What “Offers” Are

9. What “Offers” Are

10. What “Offers” Are

11. What “Offers” Are

12. What “Offers” Are

13. “Whitepapers”
(Case Studies/Research)
Templates
Free Tools
Free Trials
Consultations
Coupons
What “Offers” Are

14. Is It Any Good?

15. Does It Have Value?

16. Is It Focused?

17. Will It Work?

18. Will It Work?

20. Your offer must be
targeted, relevant, clear,
and constantly evolving.

21. What Was
Your One Idea?
• 4 Puzzle Pieces?
• Types of offers?
• How to create offers?
• Action Brings Results!

22. Click Here To
Watch The
Recording Of This
Episode