The document discusses the TV-Ring project which tests connected TV services. It describes several pilots being conducted in European countries to test uses of HbbTV technology, including quality differentiation of content, in-home recommendations, second screen competitions in Netherlands, transmedia engagement in Germany, and multiple live streaming and video on demand in Spain. The goal is to engage users and understand how HbbTV can be used to provide new interactive television experiences.

1. MAC 2014. Programació i explotació
de continguts a la carta
Coordinated by: Partners:Funded by:
de continguts a la carta

2. TV-RING: Television Ring
Testbeds for Connected TV services
Coordinated by: Partners:Funded by:
Sergi Fernandez, Project Coordinator
i2CAT Foundation

3. TV-Ring Project
Coordinated by: Partners:Funded by:

4. Consortium
Coordinated by: Partners:Funded by:

5. Connected TV Devices
Coordinated by: Partners:Funded by:
I Estudio Anual IAB Spain, TV Conectada y Vídeo Online.
http://www.abc.es/gestordocumental/uploads/nacional/Estudio-TVC-y-Video-2013(1).pdf

6. Connected TV penetration in Spain, Oct. 2013
Coordinated by: Partners:Funded by:
I Estudio Anual IAB Spain, TV Conectada y Vídeo Online.
http://www.abc.es/gestordocumental/uploads/nacional/Estudio-TVC-y-Video-2013(1).pdf

7. Connected TV vs Pay-TV, Des. 2016
Coordinated by: Partners:Funded by:
Connected-TV and pay-TV operator partnerships: Harnessing market disruption for mutual gain.
By Informa Telecoms & Media.
http://www.informatandm.com/wp-content/uploads/2012/02/ITM-CES-Connected-TV-White-Paper.pdf

8. VoD Platforms in Spain
Coordinated by: Partners:Funded by:
http://www.mcu.es/gabineteprensa/notas/34762013/cine_online.pdf

9. Global Consumer Internet Traffic
Coordinated by: Partners:Funded by:

10. Global Internet Video TV traffic
Coordinated by: Partners:Funded by:
http://www.statista.com/statistics/267222/global-data-volume-of-internet-video-to-tv-traffic/

11. Global Internet Video TV traffic
Coordinated by: Partners:Funded by:

12. Connected TV Industrial Impact, Des. 2016
Coordinated by: Partners:Funded by:
Connected-TV and pay-TV operator partnerships: Harnessing market disruption for mutual gain.
By Informa Telecoms & Media.
http://www.informatandm.com/wp-content/uploads/2012/02/ITM-CES-Connected-TV-White-Paper.pdf

13. Coordinated by: Partners:Funded by:

14. What is HbbTV?
Coordinated by: Partners:Funded by:
Hybrid Broadcast Broadband Television (HbbTV) is a pan-European specification for interactive television
delivered over both broadcast and broadband Internet connections, delivering information and
entertainment services to HbbTV-enabled set-top boxes and iDTVs.

15. Why HbbTV? Business drivers
• Technical
– The establishment of a unified European HbbTV standard means
content owners and application developers can write once and
deploy across many countries
• Consumer Demand
– More content, both free and paid
Better quality (HD) programming
Coordinated by: Partners:Funded by:
More content, both free and paid
– Better quality (HD) programming
– New services such as VOD, Interactive TV, Information, games
and more
• Broadcaster Innovation
– Interactive TV to attract consumers and retain their audience
– New forms of advertising and revenue
– Open content libraries to national and global audiences to build
brand and deliver new revenues

16. HBBTV Europe
Coordinated by: Partners:Funded by:
At present, more than 90% of all producers of TV sets have adopted the HbbTV standard
(source: GfK). In 2016, more than 50% of all TV sets to the people at home will be suitable for
HbbTV (source: IHS Screen Digest and Idate). Global Source: HbbTV Forum Netherlands.
http://hbbtv.nu/wp-content/uploads/2014/05/HbbTV_in_Europe_v5b_English.pdf

17. HBBTV Global
Coordinated by: Partners:Funded by:

18. TV-Ring Project
Coordinated by: Partners:Funded by:

19. Pilots
Coordinated by: Partners:Funded by:

20. Pilot Netherlands
Quality Differentiation by using DRM
Registering Selecting account Showing other qualities
Coordinated by: Partners:Funded by:
Can we simplify the encoding process and differentiate the quality of content based on one
key with different statuses (basic, premium and gold)?
Test user perception of service (objective and subjective). Are people willing to pay more for
HQ content?

21. Pilot Netherlands
In House Recommendations
User permission for
usage monitoring
Differentiate contents and
user typology currently
watching TV
Details on selected content
Coordinated by: Partners:Funded by:
How can we measure all NPO on-demand usage in a household and how can an HbbTV
app make recommendations with this information, making the TV even smarter?

22. Pilot Netherlands
Second Screen Competition
Second screen quiz Second Screen log in Second screen results Main Screen Results
Coordinated by: Partners:Funded by:
How to pair all (2nd screen) devices in a household and by social media to one ‘master’
app and how can we synchronize these results with HbbTV?
How do we manage and encourage in-house “real” social interaction and create and
encourage a competition model?

23. Pilot Germany
Abenteur Lieve
Before and After the Show:
Browsing data (video, audio, image, text)
Map (visualizing data localisation)
During the Show:
Social networks interaction
Voting
Coordinated by: Partners:Funded by:
How to engage users offering transmedia services?
How to use HbbTV for the depoyment of transmedia services?

24. Pilot Germany
TV App Gallery
Coordinated by: Partners:Funded by:

25. Pilot Germany
TV App Gallery
• TV App Gallery is:
– An open portal for HbbTV apps
– An HbbTV app embeeding multiple HbbTV apps
A straightforward testing environment
Coordinated by: Partners:Funded by:
– A straightforward testing environment
– A door for new HbbTV apps not related to broadcast
signaling
– An oportunity for small manufacturers to offer an app
portal of standarized HbbTV apps.
How to open HbbTV beyond broadcasters?

26. Pilot Spain
Multiple Stream for Live Streaming and Content on
Demand
Depending on the content, GUI shows
Multicamera and playback options
On MC selection, user can see diferent cameras
at the same time or choose one
Coordinated by: Partners:Funded by:
How to use HbbTV for multicamera on main screen?
How users interact with multicamera and which are their preferred views?

27. THANK YOU!!!
Coordinated by: Partners:Funded by:
THANK YOU!!!
Project web page and public documentation: www.tvring.eu
Further details:
sergi.fernandez@i2cat.net
https://twitter.com/tv_ring
https://www.linkedin.com/company/tv-ring