Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.

1. Powerful business simulation
platform for creating, hosting and
selling practice-oriented learning
courses, business games & training
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Market and Trends
Corporate
Training + MBA
market
Worldwide E-
Learning Market
Worldwide
simulation-based
e-learning market
Life Cycle stages and
annual market growth
(%)
Market volume in 2016
($ billion per year)
285
58
9 19%
7,9%
4,5%
The trend in online and blended
learning is rapidly growing in academic
and corporate education market.
The usual non-effective learning formats
are being replaced or combined with
practice-oriented online games and
simulations.!
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Worldwide Market Trends in Simulation
and Game-based Learning.
Simulation and game-based learning
technologies are the fastest growing trend
in education market
Simformer target market size $13 B.
The geography of Simformer target markets
- Current biggest markets-North
America, Europe, Asia
- Most rapidly growing markets-
South America, Asia
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Market Segment Analysis of Simulation and
Game-based Learning Technologies
In relation to the
market size and
growth in the demand
in Simformer target
segments, the
potential client are:
- Individual learners
- Universities and
business schools
- Corporate sector
• The target segments' growing demand in
Sim-based technologies is similar to the
overall demand in Game-based
technologies
+
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Логотип компанииBest practice
The way pilots are trained:
Theoretical
material
Practical training
in a simulator
Real aircraft
The way physicians are trained:
Theoretical material
+
Training in a simulator
=
Initial skills
Real-life
business
Theoretical
material
The way managers and entrepreneurs are
trained :
Skills ???
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Логотип компанииWhat we do?
Simulation-based online platform for developing practical business skills
80% of investments in
corporate education is
ineffective
80% of startups fail because
of the founders’ lack of
Practical business experience
Actual problems:
Simformer offer solutions
which significantly increase
efficiency of investments in
corporate training.
Simformer gives students and
young entrepreneurs the
opportunity to develop their
management skills, thus
decreasing the risk of startup
failures.
What we do:
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Логотип компанииDifficulties and Demands of
participants training market
Market challenges and demands:
1. The demand in practical skills development
2. High cost of onsite training and low quality of
existing online practice-oriented courses
3. Lack of professional business simulations for
individual users
Educational
institutions
(universities,
business schools,..)
Individual learning
Corporate sector
Creators and
developers of online
courses and training
Local training and
consulting companies
4. The complexity and
high cost to develop
business games and
business simulations
5. The challenge of
local training
companies of entering
the global market
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Логотип компанииWhat can the project offer to the market?
The challenges that
Simformer can solve
Creating an efficient
business simulations takes a
lot of time and efforts.
Low efficiency of standard
online business learning formats
- Combining theoretical online courses with
practical business simulations.
- Integrating Simformer with major educational
platforms (Coursera, Lynda,…) and the LMS, which
provided the opportunity to supplement thousands
of existing theoretical courses with practice-oriented
business simulation.
The business simulations has to a multi-user real-life like
environment; there should a dynamic ever changing
competition; the users have to interact with each other.
The accessible platform and the interface gives the chance
to any instructor, business trainer or a course developer to
create a required business simulation within a day.
There are no prominent B2C
business simulators. B2B
simulations do not meet the
demands of the real world.
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A Business Concept:
Simformer platform functionality structure
Инфографика
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10. Competitor Analysis.
Simformer vs other solutions
Learning materials
Business simulations Е-learning platformsSimBased
elearning
Capsim Udemy
Marketplace
simulation
Interpretive
Simulation
Lynda Coursera
Accessibility for
external content
developers
Integration with
companies’ LMS
systems
Simulation scenarios
instant 24/7 access
Developer tools
Multiuser, interactive
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Simformer solutions:
Training, courses, business games, employee assessment,
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Competitive advantages and key success
factors
• E-Learning platforms:
Theoretical online courses, online 24x7
• Business simulations developers: casual business
cases with predefined and preconfigured scenarios,
with no option for customization, with limited number of
users, with access which is not straightforward
(downloadable apps very often), with no educational
content (LMS).
What our competitors offer ?
• Practice-oriented simulation-based B2B and B2C
courses, which are easily accessed on web
anytime and anyplace by any number of users.
• Powerful platform which is easily accessible for e-
learning professionals of any kind
What Simformer offers ?
Combination of e-learning
management system with a
powerful business simulation
engine. Integration with MOOC.
Accessibility of the platform and
powerful tool for designing
simulation scenarios for authors
and course developers.
Unparalleled customizable
business simulation platform,
multiuser and online 24x7.
Key success factors
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Simformer products
Industry-specific simulations
Retail, Manufacturing, Servicing, Light & Heavy industry,
R&D, Agriculture, Mining etc.
Business-function oriented courses
Strategic management, Operations, Finance, HR,
Marketing, Sales, Logistics & Supply chain management,
etc.
Customized solutions
Tailored simulations to fit Customers own scenarios &
business cases.
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Business Model
• B2B «Box» – Selling licenses to access courses , training sessions, and business simulations ($20 – $300)
• B2B «Enterprise» - Customized, simulation-based SaaS platform ($10-50 000) + subscription payment ($24 000 – 60 000 per year)
• B2C – Selling courses ($40-300), access to multi-user business simulation («free» to play)
Resellers, distributors
B2B business simulations,
training sessions, courses
B2C online training,
simulations, courses
В2В business simulations ,
training sessions, courses
B2C online training,
simulations, courses
Sales channels
Product/service
Monetization
principles
Key goals and
methods
• A client buys a Simformer
B2B solution through a
reseller
• Reseller commission rate-
25-50%
The number of
potential users
25-60% 40-70% 50-70% 20-90%
Simformer sales team
• A client buys Simformer
B2C products ( courses,
training,…) through an
affiliate partner
• Commission rate for
affiliates 15-30%
• Direct sales of
Simformer B2B solutions
to warm and cold leads in
target segments
• Organic sales of B2C
online courses, training
through Simformer
marketplace, an online
store
• Simformer collaborates with
resellers ,by training them
• The reseller is responsible for
marking and sales of
Simformer solutions
• Methodological and technical
support for resellers
• Simformer collaborates with
affiliate partners
• The partner signs up for
partner program and
generates traffic for
Simformer online store.
• Sales of incoming
requests
• Search of potential
clients on LinkedIn, in
tenders, professional
communities
• Organic traffic from
marketing and affiliate
campaigns
• Fast payment process and
instant access to any course,
training session or business
simulation.
Affiliate partners
Operation margin
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Логотип компанииKey success factors
Internal factors
Designed the platform technical
concept, developed integration
interface.
Experienced management team with
considerable professional achievements.
Simformer business simulation delivers
an unparalleled virtual ecosystem,
which can hardly be copied.
I
II
III
External factors
Growing demands towards practice-
oriented techniques in education
Progressing tendency of applying gamification
in learning and integrating simulations into
education
Ongoing development of online
technologies in education
I
II
III
High level expertise in a field of business
simulations.
III
Lack of competitors, those who present
business simulations are not targeting
B2C and they are seriously limited in
terms of functionality.
III
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Roadmap
2016 2017 2018
1. Development of the sales
and marketing teams,
business model streamlining
- pricing policy, product line,
business processes
2. Development of a partner
network of regional
consulting and training
companies
3. Marketing activities boost
4. Integrations with LMS and
educational aggregators
Project milestones
Goals
1. Establishment of offices in
USA and Asia
2. Launch of mobile and video
console apps
3. Development of partnership
programs for authors and
content developers, authors'
product line expansion -
online courses, business
games, HR solutions etc.
4. Integrations with HR
platforms and services
(LinkedIn,..)
5. B2C sales boost
1. Integration of Simformer into
majority of universities and
business schools
2. Partnerships with TOP 100
consultancy companies
3. Development of ingame
algorithms which enable to
test economic scenarios
4. Chinese, Japanese, Korean,
Vietnamese web content
development
5. Simformer used by all major
business schools and
universities
Revenue $0,4M, reaching break-even,
brand awareness, 15 regional partners
Revenue from $4 000 000,
number of resellers 60-70,
number of authors - from 100,
Revenue from $15 000 000
going for IPO,
strategic partnerships.
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Логотип компанииSimformer Strategic Potential
• The market of sim-based e-learning solutions demonstrates steady growth up to 20% every year
• The key success factor of Simformer growth is about integrations and win-win partnerships
Strategic potential
Market growth and demand structure Partners and sales channelsIntegrations and synergy
The global market of sim-based gamified
solutions demonstrates ongoing growth up to
19% annually, rapidly replacing the classical e-
learning techniques.
E-learning market share is about $58B
annually, the market of corporate learning and
training is about $285B annually.
The market of mobile educational games
demonstrates ongoing growth up to 20%
annually.
Corporate clients are not satisfied by their
investments to the existing "theory-based"
online learning technologies. That is why their
interest towards gamification and practice-
oriented solutions is rapidly increasing.
The corporate sector is in need of cost-effective
and reliable solution for robust personnel
assessment along with the tool for testing and
streamlining their market strategies and
hypotheses. MMO business simulation is an
effective tool to solve the problem.
Integration of Simformer with big e-learning
players (Coursera, Udemy, Lynda, ..) will enable
authors of various online courses to easily
connect Sim Former business-simulator to their
courses thus to significantly raise the courses'
value. In turn, Simformer will get access to the
global B2C market.
Integration of Simformer with LinkedIn will
enable LinkedIn users to publish their simulation
achievements thus to confirm skills and
competencies for employers. We are aimed to
make Simformer simulation badge a must-have
CV attribute.
Integration of Simformer with corporate learning
management systems (LMS) will enable
corporate users to easily access simulations
specifically designed for business sector.
XBOX and PlayStation embedded apps
development will provide Simformer with access
to 100 000 000 users.
Mobile apps development.
The Simformer platform openness and effortless
customizability will make partnerships with
thousands of content authors and developers
highly attractive and mutually beneficial.
Integration of Simformer with big MOOC players
will provide quick and inexpensive development
of new courses through access to a huge
amount of the existing content. The integration is
simply provided by connecting the relevant
simulation.
Establishing partnerships with local training
companies will allow Simformer to rapidly
access local corporate markets. In meanwhile,
the local partners will be able to effortlessly
convert their training courses to the
online/blended format and to get access to the
global market via Simformer.
Partnering with HR platforms and services will
allow us to make the Simformer achievements
badge a must-have CV attribute.
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Project further development
Markets Technology
API development
 UI redesign and
optimization
Integration
interface
development
Mobile apps
development
Development apps
for XBOX,
PlayStation
Marketing
PR and
popularization
towards professional
community - articles,
webinars, contests,
conferences
Brand awareness
and scaling via
integrations with big
e-learning players
(Courcera, Udemy,
EdX, Lynda)
Partnership
development B2C,
B2B
Sales
Sales process
streamlining
Building a network
of resellers, training
and consulting
companies
Partnerships with
TOP5 (Deloitte,
Accenture, KPMG,..)
Placing Simformer
products for sale on
Udemy, Coursera
etc.
Products
Creating a product
line of 20-30
Simformer "out-of-
the-box" courses
Partnership
development with
authors and content
developers
Development of
personal
assessment solution
Development of
solution aimed at
testing strategic
scenarios and
corporate business
cases
Team
Sales team
development
Incorporation of
PR and marketing
functions
Incorporation of
Customer
Services function
Hiring 1-2
experts in a field
of personnel
assessment and
corporate training
B2C sales start
Spanish web
content
development,
targeting South
American market
Investigating and
targeting the
market of video
game consoles
Investigating and
targeting B2G
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Key accomplishments
Revenue
Clients
- Revenue 2015 (90% - B2C) - $ 185 000
- Revenue forecast 2016 - $ 400 000
- Revenue forecast 2019 - $ 34 500 000
- 1600 registered B2B users since launch until September 2016
- 16 implemented corporate projects with universities, business schools, banks
- 30 potential B2B projects (September 2016)
- Daily 3-8 registrations of potential B2B customers
Events
• June 2015. Simformer presentation at the Serious Play Conference in Carnegie Mellon University
• June 2015. First B2B sale. (Unicredit Bank, Romania).
• September 2015. Simformer platform was launched.
• The integration of Simformer.com with MOOC ApnaCourse, Coursmos
• Simformer Business Cup has generated over 400 participants from 40 different countries.
• Simformer partners network – 15 countries
• Simformer was named a Finalist in the 2016 Best of Elearning! presented by Elearning! Magazine
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Contacts
Sergey Menshikov
CEO & Founder
ceo@simformer.com
+370 665 19600
+7 916 698 2005
https://simformer.com
Thank you for attention!
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Simformer awards: