Presentation to master thesis report at Saimia Univesity, dedicated to essential competences and areas of focus when starting online retail business in North-West region of Russia.

1. Essentials of starting
online business in Russia
Master Thesis, Sergey Konovalov

2. Trends & background

3. Small business &
entrepreneurship

4. Demand for knowledge

5. Simplified regulations

6. Growth of “digital” markets

7. Improvement of infrastructure

8. Result:
Growth of online
commerce
entrepreneurship

9. Other researches
Framework
Findings

10. Delimitations

11. General level only

12. North-West Region
1500 kilometers

13. Business-to-Customer

14. Internet = main channel

15. Research questions

16. Too many questions

17. Question
× Weight
× Expert Mark
--------------------
Question Rank

18. What are core elements
of successful small
business in online retail?

19. What are requirements
for infrastructure?

20. What are risk zones
and tools to control?

21. Analysis of former researches

22. Entrepreneurship
Several competing
theories, importance
of personality,
connection with
innovations.

23. Russia
Growing GDP, one of
the biggest audience
in Europe,
networking.

24. Online
Broadband
connections,
dependency on
offline processes.

25. Framework:
models & concepts

26. Business Model Canvas

27. Balanced Scorecard

28. PDCA

29. Findings

30. Scorecard
INDICATOR IMPORTANCE
Number of suppliers Not important
Amount of re-investments Not important
Growth ratio Tentative + comment
Stock value Tentative + comment
Width of product range Not important + comment
Estimated market value Not important + comment
Average value of sale Very important
Number of regions Important + comment
Segmentation Important
Costs Tentative + comment
Turnover and gross profit Very important

31. Know market and demand before

32. Do not buy before selling

33. Buy at the right price

34. Ensure quality

35. Sales & Marketing

38. Conclusion

39. Recommended indicators
INDICATOR RECOMMENDATION
Stock value Keep low
Growth ratio Keep high
Average sales value Keep high
Marketing costs Adjust to sales
Value proposition Make sure offer has benefits

40. Discussion & answers

41. Thank you
skonovalov@gmail.com
+7 (981) 871-15-44