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Messaging is heading towards a new era. Legacy messaging has a saturation in most markets (by 2013) and OTTs like WhatsApp, Facebook Messenger, Telegram etc. are in the driving seat of technological enhancements. In this keynote speech, several arguments are being discussed based on real consumer data, operator strategy and RCS capabilities.
Presented to 100+ audiences in Turkcell Technology Summit 2013. Presentation is in Turkish.