1. Diana (Seo Hee) Cho
034 – 556 - 134
FIS350FA
Nadia Silvani
February 17, 2015

2. TABLE OF CONTENTS
 Airline Overview
 The Main Features & Benefits of The
Product
 Logos
 Target Markets
 Positioning/Branding
 Comparisons Between EasyJet and L
egacy
 Conclusion
3
4
6
7
9
10
12

3. Name Country
EasyJet
United
Kingdom
(“About”)
(“Airline Ratings”)

4. ALLOCATED SEATS
 Without any charge
 Speedy boarding
(“Arik”)

5. FAST TRACKS
 Less Line in queues

6. This is Generation EasyJet

7. LEISURE
BUSINESS
TRAVEL
(“EasyJet Focuses”)

9. BRAND STRETCHING
 Flexi-Fare
 AVOID Tech
 EcoJet
(“EasyJet”)

10. EASYJET VS RYANAIR
EasyJet Legacy
Seats 180 156
Load Factor 90% 70%
Passengers in flight 162 109
Revenue per day £278k £278k
Ave Fare £68/pax £136/pax
(“Contents”)

11. (“British”)

12. CONCLUSION
(“Redirect Notice”)

13. WORKS CITED
 "About Us - EasyJet Plc." About Us - EasyJet Plc. N.p., n.d. Web. 15 Feb. 2015.
 "Airline Ratings." EasyJet Review & Safety Ratings. N.p., n.d. Web. 15 Feb. 2015.
 "Arik Air Web - Book Arik Airline Flight - Arik Officials." Easyjet: Easyjet Cheap
Holidays, Arik Air Cheap Holidays. N.p., n.d. Web. 15 Feb. 2015.
 "British Airways Offers Just 140 out of 349 Destinations from London; Has Monopoly on Just
18; More Strikes Would Benefit EasyJet Most." Anna.aero. N.p., 13 Apr. 2010. Web. 16
Feb. 2015.
 "Contents." Israel Studies 16.2 (2011): n. pag. Web. 16 Feb. 2015.
 "EasyJet Focusses on Business Travel Market." EasyJet Focusses on Business Travel
Market. N.p., n.d. Web. 15 Feb. 2015.

14.  "EasyJet Introduces Free Fast Track Security When Purchasing Flexi Fares." Jetset
Times. N.p., 15 May 2013. Web. 15 Feb. 2015.
 Marketing Society Awards 2014 / Long Term Marketing Excellence / Easyjet.
EUROPE BY EASYJET (n.d.): n. pag. Web. 16 Feb. 2015.
 Matthewc. Driving Returns and Profitable Growth in (n.d.): n. pag. Web. 16 Feb. 2015.
 Uk, and W. :. Uniquebusinessstrategies. WHAT IS BUSINESS STRATEGY? (n.d.): n.
pag. Web. 16 Feb. 2015.
 "Redirect Notice." Redirect Notice. N.p., n.d. Web. 16 Feb. 2015.
 "This Is Generation EasyJet - TV Advert." YouTube. YouTube, n.d. Web. 16 Feb. 2015.