CIO roundtable presentation by Sentri and Microsoft around Unified Communications.

1. MTC Roundtable

2. Israel - Development &
Business since 1999 Engineering
Partner of the Year
Microsoft 2010/2011 Northeast
Partner of the Year
Microsoft 2011 Northeast VOICE

3. Breadth & Depth of Services
Desktop to Datacenter
Business Automation
Messaging & Communication
Professional Services Managed Services Cloud Services
Infrastructure/Platform Support Center Office 365
Security & Identity Systems Management Dynamics CRM
ContactCenter-I3 Client Services Intune
System Center Azure
UC– Lync, Video, Exchange
SharePoint
Dynamics CRM Online
Custom Development

4. Today’s Topic:
1. Introductions
2. UC Feature Overview
3. Enterprise Voice Integration
• Stand-Alone
• Integration with Legacy PBX
• Leveraging SIP
4. Session Border Controllers and Gateways
5. End-point Options
6. Deployment Planning
7. Envisioning Center UC Demo

5. The Sentri Solution Offering Silos
Typical Microsoft Technology
Server Platform Portals and Managed
Dynamics CRM Unified Virtualization System Collaboration Services
Communications Desktop Management
Server Active Directory
Sales Help Desk
SCVMM Cloud Strategy
Marketing Tier II
Customer Service
High Availability Windows 7 Data Center
Portals Tier III
Overall Microsoft Strategy
App-V Workflow
Platform
Exchange SCCM Search
Cloud
Unified Messaging
Enterprise Voice Unified Communication and
Collaboration
CRM
On-Premises In the Cloud

6. Presentation
SharePoint Server
Extranets Intranets Dashboards Analytic Scorecards Workflow
Views
Structured Process Management
CIM/Contact Center
CRM ERP
Communications Platform
Lync Lync PBX
Exchange 2010
Platform
Integration Remote
Virtualization SQL Server Monitoring Security Access
Services

7. E-Mail Intranet/Extranet
Collaboration Workflow/Forms
Exchange SharePoint Document Management
Unified Messaging
Shared Calendars Content Management
Managed Folders Search
Mobile Business Intelligence
Protection Collaboration
Protection
Lync
VoIP Collaboration
Chat Presence
Video Protection
Conferencing

8. 2007
The Magic Quadrant is copyrighted August 2007 by Gartner, Inc. and is reused
with permission. The Magic Quadrant is a graphical representation of a
marketplace at and for a specific time period. It depicts Gartner's analysis of
how certain vendors measure against criteria for that marketplace, as defined
by Gartner. Gartner does not endorse any vendor, product or service depicted
in the Magic Quadrant, and does not advise technology users to select only
those vendors placed in the "Leaders" quadrant. The Magic Quadrant is
intended solely as a research tool, and is not meant to be a specific guide to
action. Gartner disclaims all warranties, express or implied, with respect to this
research, including any warranties of merchantability or fitness for a particular
purpose.
SOURCE: Gartner, Inc., “Magic Quadrant for Unified Communications, 2007” by Bern Elliot,
August 20,2007
The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note
and should be evaluated in the context of the entire report. View the full Gartner report,
compliments of Microsoft, at
http://mediaproducts.gartner.com/reprints/microsoft/article3/article3.html.

9. 2008
The Magic Quadrant is copyrighted August 2007 by Gartner, Inc. and is reused with
permission. The Magic Quadrant is a graphical representation of a marketplace at
and for a specific time period. It depicts Gartner's analysis of how certain vendors
measure against criteria for that marketplace, as defined by Gartner. Gartner does
not endorse any vendor, product or service depicted in the Magic Quadrant, and
does not advise technology users to select only those vendors placed in the
"Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and
is not meant to be a specific guide to action. Gartner disclaims all warranties,
express or implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
SOURCE: Gartner, Magic Quadrant for Unified Communications, 2007”
Microsoft Confidential - NDA Only 9

10. 2009
The Magic Quadrant is copyrighted September 2009 by Gartner, Inc. and is reused
with permission. The Magic Quadrant is a graphical representation of a marketplace
at and for a specific time period. It depicts Gartner's analysis of how certain vendors
measure against criteria for that marketplace, as defined by Gartner. Gartner does
not endorse any vendor, product or service depicted in the Magic Quadrant, and
does not advise technology users to select only those vendors placed in the
"Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is
not meant to be a specific guide to action. Gartner disclaims all warranties, express or
implied, with respect to this research, including any warranties of merchantability or
fitness for a particular purpose. This Magic Quadrant graphic was published by
Gartner, Inc. as part of a larger research note and should be evaluated in the context
of the entire report. The Gartner report is available upon request from Microsoft.
SOURCE: Gartner, Inc., “Magic Quadrant for Unified Communications”

11. Gartner UC Magic Quadrant 2010
Exchange UM
Strengths in Exchange UM
include calendaring integration
through Exchange 2010, as well
as UM and text-to-speech
rendering.
Lync Server 2010
Called out as a potential
“stand-alone telephony service”
with the ability to integrate
with existing PBX’s
UC Leading Vendors
Reduction in number of UC
leading vendors - there are
only three compared to last
year’s report that named six!

12. Gartner UC Magic Quadrant 2011
Exchange UM
Strengths in Exchange UM
include calendaring integration
through Exchange 2010, as well
as UM and text-to-speech
rendering.
Lync Server 2010
Called out as a potential
“stand-alone telephony service”
with the ability to integrate
with existing PBX’s
UC Leading Vendors
Reduction in number of UC
leading vendors - there are
only three compared to last
year’s report that named six!

13. Best Productivity Experience
Across PC, Phone, and Browser The Cloud On Your Terms
Online
On-premises
Unified Business Enterprise Content
Collaboration Enterprise Search
Communications Intelligence Management
Unified Business Platform

14. Barriers to a More Connected Experience
Distributed teams,
partners, and customers
High cost of
Lack of integration
communications

15. Communications Shift
Bringing people and information together with software
Overall
Enterprise Costs
Telephony Down
Separate Management
E-mail & Unified
Instant Messaging Experience
Common Management
Audio
Unified Messaging
Conference
Conferencing
Messaging
Telephony
Enterprise
E-mail &
Video
Instant
Conference
Web
Conference
Voice Mail
Platform
• Non-integrated communication silos • Horizontally integrated common platform for UC
• Inefficient communications • Standards-based distributed architecture
• Communications overload • Accessibility in the entire network
• Parallel infrastructures with separate • One common database and management tools
management tools

16. What is driving Employees to be Overwhelmed?
Growth in Workforce Distribution
▪ Shifting workforce: About 1/3 of US workers are currently freelance staff
▪ Work from home: 63 million will telecommute in the US by 2016
Lack of Technology Integration
▪ Overwhelmed: Businesses average more than six communications devices and almost five
communications applications per employee
▪ Frustrated: Collaboration inefficiencies waste up to 25% of staff time
▪ Home – Employees have more access to advanced technology at home than at work.
Demand for New Modalities
▪ Mobile phone = New PC: 600 million smart-phones will be used for business in 2011
▪ Virtual meetings on the rise: Videoconferencing technology could replace 20% of business travel WW

17. 1987 1997
1977 2007

18. Common Communication Silos
The Microsoft Communications Offering
Instant Video Web E-mail and Audio
Messaging (IM) Voice Mail Conferencing Telephony Conferencing Calendaring Conferencing
Instant
Telephony and Messaging
Voice Mail Unified
User E-mail and Conferencing: User
User Experience
Calendaring Audio, Video, User
Web Experience
Experience Experience
User Authentication
User Authentication User
Authentication
Experience Administration Unified Experience
Experience Administration
Experience
Authentication
Administration
Administration
Storage Storage
Storage Storage
Authentication Authentication
Authentication Authentication
Administration Administration
Administration Administration
Storage Storage
Storage
Storage
Compliance
On-Premises In the Cloud

19. Converged Voice Functionality
Lync delivers on critical voice features
Lync(2010)
 Integrated conferencing experience  More options for devices (including
 Enhanced 9-1-1 for NA lower cost)
 Survivable branch appliances  Call park and malicious call trace
 Call admission control  Additional data center survivability
options
Telephony and Unified Conferencing:
Voice Mail Audio, Video, Web
Microsoft Office Communications Microsoft Office Communications
Server 2007 Instant Server 2007 R2
Messaging
 “Anywhere access”  Desktop sharing
 IM and rich presence  Dial-in audio conferencing
 Desktop integration  Higher resolution video
 Voice features for mobile workers  Single number reach
 Unified messaging with Microsoft  Attendant console
Exchange 2007  Response groups
 Audio and video conferencing  SIP trunking
 Web conferencing (Microsoft Office Live
Meeting client)

20. Redesigned Client – Lync 2010
Provide best-in-class end user experience and drive adoption
Key Features
• Contact Cards
• Unified Contact Store
• Activity Feeds
• Fast Search
• Skill Search
• Frequent Contacts
• Conversation View
• Social Connector

21. Find and connect with the Stay connected with your network
right people
People Search Skill Search Unified Contact Store
Activity Feed

22. Bring Conferencing to Everyone
>> Whatever You Choose Wherever You Are As Much As You Like
Web Conferencing
Microsoft Lync™ 2010 and Inside your organization
webcam Video Conferencing
 Telepresence systems
 Extending A/V-enabled rooms
 Desktop with webcam
Existing conferencing room with
audio/video (A/V) capability
Mobile Audio Conferencing
workforce
Customers/partners Remote workers
Telepresence and room systems
Outside the firewall

23. Click to Communicate from Office
Share your desktop Microsoft
Reply to e-mail withwith
Escalate to voice and video chatOutlook
View presence withinIM a single click ®

24. Enterprise Voice – Client Improvements
The power of digital communication at your workplace
Key Features
• Key Features
• Separate phone
environment
• Voicemail access
• Private line
• Call delegation
• Call routing
• Call quality notification
• Call park
• Device transfer

25. Lync Server 2010 IP Phone Portfolio
High
Polycom CX3000
Polycom CX700
$ Mid
Polycom CX600 Aastra 6725 iP
Polycom CX500 Aastra 6721 iP
Common Area IW desk IW desk Conference Room
(Low) (High)
Location

26. Lync Server 2010 offers customers multiple options to experience voice
• Replace the PBX with a complete UC solution, like Sprint, Colombian National Police & Lionbridge
Replace • Lync 2010 meets enterprise telephony requirements.
• Connect to the PSTN via a SIP Trunk or gateway, and connect to any PBX during transition phase
• Enhance the PBX with Full UC, like AT Kearney & Royal Dutch Shell
• PBX phone left in place for transition, often with Simultaneous ringing used to have both
Enhance Communicator and PBX phone ring.
• Click-to-call an option for some users to initiate or answer calls using PBX phone (RCC) with
feature loss including Mobile access.
• Add conferencing, presence & IM to the PBX, like Intel
• Audio, video, and web conferencing using Lync or audio and web conferencing using their existing
Add PBX phone. New “Join From” feature rings the user’s PBX phone automatically.
• Gives organization the option to easily enable the voice capability in the future, but does not
provide full UC capabilities such as mobile voice.

27. Lync Architecture
Monitoring & Other Server File
CDR Roles Active
Directory Share
Public IM
Clouds UC endpoints
DMZ
MSN
AOL
Yahoo Data
Audio/V Inbound
ideo Routing
Outbound
Routing
Lync
Voice Mail
Routing
Remote
Consolidated Front-End Server(s)
Users (Voice, M, Presence)
Lync
Edge Consolidated or Expanded Front End
Server
Advanced
Hub Transport Unified Media GW
Messaging PBX endpoints
Federated
Businesses
(Mediation
Server)
Client Access Mailbox
Server
PSTN
PBX
Exchange 2010 with UM
Voicemail
Messaging

28. Enterprise Voice – Server
The power of digital communication at your workplace.
Key Features
• Survivable branch
appliance
• Data center resiliency
• Call admission control
• Announcement service
• Media bypass
• E-911 for North America
• Response group
improvements
• DISCUSS SBC

30. Decreasing Costs
Unified Communications Bring Immediate Cost Savings
Reduce Travel and Training Costs (20-40%)
Replace internal meetings, in-person training and customer / partner
visits with LiveMeeting
Reduce Real Estate & Facility Costs (30-40%)
Reduce office space per employee and improve space utilization with
telework and remote working
Reduce Telephony & Audio Conferencing Charges (10-40%)
Replace long distance and audio conferencing call charges with VoIP
and save the cost of office move for phones
Reduce the Cost of Voice Mail (20-60%)
Replace and consolidate disparate voice mail and fax systems with
Unified Messaging
Reduce IT Infrastructure and Administration Cost (up to 50%)
Extend existing investment while optimizing IT infrastructure by
consolidating servers and multiple vendor solutions
Note: Cost savings above are based on customer interviews and calculations using the Forrester’s Total Economic Impact framework.

31. Environmental Sustainability
Unified Communications Reduce Carbon Emissions & Energy Use
Reduce Carbon From Business Travel & Commuting
Replace travel & commuting with interactive virtual meetings using
web, video and audio conferencing.
Reduce Carbon from Office Buildings
Reduce office space by enabling Telework and remote working.
Reduce Power Consumption
Reduce electricity consumption through the user of USB phones,
which consume far less power than conventional phones.
Power Consumption Cost Scenario
Time Usage Cost per Cost per day 50,000
Device Watts KW (hrs) (KWH) KWH per device devices Annual
IP Phone 1 7 0.007 24 0.168 $0.15 $0.03 $1,260 $459,900
IP Phone 2 12 0.012 24 0.288 $0.15 $0.04 $2,160 $788,400
Catalina 0 0 0 0 0 0 0 0

32. Next Steps
Sign up for a free Schedule a one on Explore a Quick
trial of the online one Lync Solution Start deployment
service Briefing option to get you
started
Learn more about
Go deeper on Lync
Complete the Lync at
in the Microsoft
Survey Form www.microsoft.co
TechNet library
m/lync
First 5 qualifying companies who request a solution briefing
will receive Free Lync Enpoints and $2,000 from Sentri toward
a Proof of Concept of 250 users or more.