Presentation slides from the seminar on Online / Digital Media Marketing at PSG Inst of Management on 30 Oct 2013

1. Digital / Online
Marketing
@rsenthilkumar
Lead Digital & Sales Strategy / Head – Operations – mcube advertising LLC

2. Geography is
now
History…

3. Its one world…there’s no barrier in the online world…

4. Spot the difference?

5. Spot the difference?

6. One of the first ads
by Coca Cola!
and yes we have come
a long way!

7. So what’s changed?

9. TelevisionCable & DTHPressRadioCinema
539
MILLION
448
MILLION
349
MILLION
158
MILLION
76
MILLION

16. 180,000,000
INTERNET USERS
12%
INTERNET PENETRATION
India users data

17. Age wise online population

18. Spends an average 14.5 hrs/month
75% internet users between 15-34

19. social networking - 85%
search - 87%
sports - 40%
travel - 40%
retail - 54%
What they are doing online…

20. India Internet Traffic: Desktop v/s Mobile

21. Mobile Users estimated

25. Search on key word – narendra modi

26. Search on key word - rahul gandhi

27. Search results

31. Social Media Numbers
* Above 18 years of age / Source: Industry Est/ Socialbakers.com
82 M
31 M
18 M
22 M
34 M
Conversations are social!

32. 876.02 Million
Mobile Subscribers 72%
Overall
penetration

33. APAC accounts for 40% of internet data traffic
Opportunity
for Apps
developers
/ VAS
providers…

34. That brings us to the
targeting!The people who we need to talk to!

35. From inform to engage!

36. Coca Cola Shadow campaign

37. Digital first has come to stay!

38. Airtel Champions League

39. Be realtime!

40. Facebook Status change

41. Going online/social isn’t
a choice anymore!

42. Marathon goes digital!

44. Retail goes digital!

45. TESCO

46. Suzlon PALS

47. Some misses & unlikes!

52. Possibilities are endless!

53. Q&A