2. These are some digital
datas I collect from
various source:
ComScore, We Are Social,
APJII, BBG & Galup, Rakuten,
Veritrans & Dailysocial, etc
FEEL FREE TO
WATCH!
3. TOTAL
POPULATION
ACTIVE
INTERNET
USER
ACTIVE
SOCIAL
MEDIA
USER
ACTIVE
MOBILE
SOCIAL
USER
DIGITAL
in
INDONESIA
255,5M
72,7M
74M
64M
Source:
We
Are
Social
SG
MAR
2015
URBANISATION:
51%
PENETRATION:
28%
PENETRATION:
29%
URBANISATION:
51%
6. TOP
ACTIVE
SOCIAL
PLATFORM
FACEBOOK
TWITTER
FB MESSENGER
GOOGLE+
LINKEDIN
INSTAGRAM
SOCIAL NETWORK
MESSENGER/CHAT APP
14
11
6
9
12
7
6
7
9
6
Source: We Are Social SG MAR 2015
WHATSAPP
SKYPE
PINTEREST
LINE
7. 5.1
Hour
TIME
SPENT
ON
THE
INTERNET
Source: iNMOBI 2014,
We Are Social SG
9. MONTHLY
MOBILE
USERS
63M
People
Use
Facebook
Every
Month
In
INDONESIA
ON
AVERAGE,
MORE
THAN
69M
People
Use
Fb
Every
Month
In
Indonesia
THAT'S
89
Of
INTERNET
USERS
In
Indonesia
Source: FACEBOOK
INTERNAL
2014
11. Source: Twi[er
Internal
Twi[er
in
Indonesia
Gender
female male
55%
45%
Age
Occupa]on
Educa]on
36
37
21
6
1
25-‐34
35-‐44
45-‐54
55-‐64
C-‐suite:
White
Collars
Professionals
Others
25%
41%
20%
15%
University
PostGrad
College
University
Grad
2nd
educa]on
7%
16%
64%
13%
12. INDONESIA
USERS
89%
18-‐34
yo
ACTIVE
USERS
Rises
2X
Year
on
year
INDONESIA
USERS
89%
18-‐34
yo,
once
a
week.
FEMALE
DOMINANT
Sumber:
Instagram
internal
13. 97%
85%
CROSS
POSTING
TO
OTHERS
SOCIAL
MEDIA
(TW,
FB)
49%
USERS
BUY
PRODUCT
FORM
FOLLOWED
ACCOUNT.
MODE
&
TECH
PRODUCT
Sumber:
TNS
COMMENTS
and
TAG
FRIENDS
14. Sumber:
TNS
SHARING
TRAVEL
EXPERIENCE
SEARCHING
INFORMATION
&
NEW
TREND
LOOKING
FOR
INSPIRATION
TYPE
of
CONTENT:
SELFIE
FOOD
DISPLAY
PRODUCT
(buy/sell)
FAMILY
PICTURES
SPECIAL
EVENTS
PETS
NATURE
TRAVEL
MEME
