World of Fashion By : Team Fantastic 8

1. Acknowledgement
In performing our group project report, we had to take the help and guideline of
some respected persons, who deserve our greatest gratitude.
The completion of this group project report gives us much pleasure.
We would like to show our gratitude Ms. Natashya Chamba, the Business
Communication lecturer of National Schoolof Business Management, for giving
us good guideline for project report throughout numerous consultations. We would
also like to expand our deepestgratitude to all those who have directly and
indirectly guided us in writing this project report.
And a special thank goes to our team members, who help us to assemble the parts
and gave suggestions about the task of “World of Fashion”. We thank all the
people for their help directly and indirectly to complete our assignment report.

2. C_O_N_T_E_N_T
1. WHAT IS FASHION
2. EVALUATION OF FASHION
3. WHY DOES FASHION CHANGES?
4. CATEGORIES OF FASHION
5. FASHION MAGAZINGS
6. IMPORTANCE OF CLOURS IN FASHION
7. LIST OF POPULAR COLOURS
8. FASHION INDUSTRY IN SRI LANKA
9. FASION STORES IN SRI LANKA
10. ONLINE FASHION STORES IN SRI LANKA
11. FASHION TRENDS IN SRI LANKA AND WORLD
12. FASHION SHOWS AND REALITY SHOWS
13. CELEBRITY FASHION TRENDS
14. FASHION DESIGNERS
15. CONCLUTION

3. “Fashion is not something that exists in dresses only. Fashion
is in the sky, in the street, fashion has to do with ideas the way
we live, what is happening.”
-Coco Chanel -
ashion is a popular style or practice, especially in clothing, footwear, accessories and
makeup. Fashion is a distinctive and often habitual trend in the style in which a person
dresses. It is the prevailing styles in behaviour and the newest creations of textile
designers. Because the more technical term “costume” is regularly linked to the term "fashion".
Fashion generally means clothing. Today fashion is done by both males and females around the
world. Fashion is something people deal with everyday. Even the people who say they don’t care
about what they wear, choose clothes every morning.
Fashion is a means of self-expression that allows people to try on many roles in life. Whether
you prefer expensive fashion brands or low cost fashion brands it accommodates the chameleon
in all. It’s a way of celebrating the diversity and variety of the world in which people live.
Fashion is about change which is necessary to keep life interesting. It’s also a mirror of sorts on
F
1) WHAT IS FASHION

4. society. It’s a way of measuring a mood that can be useful in many aspects, culturally, socially
even psychologically. At the same time, fashion shouldn’t be taken too seriously. According to
the International Fashion Editor of Elle magazine, Cynthia Durcanin, Fashion is a state of mind.
A spirit, an extension of one’s self. Fashion talks, it can be an understated whisper, a high-energy
scream or an all knowing wink and a smile. Most of all fashion is about being comfortable with
yourself, translating self-esteem into a personal style.
One certain thing in the fashion world is change. We are constantly being bombarded with new
fashion ideas from music, videos, books, and television. Movies also have a big impact on what
people wear. Ray-Ban sold more sunglasses after the movie Men in Black. Sometimes a trend is
world-wide. Back in the 1950s, teenagers everywhere dressed like Elvis Presley.Musicians and
other cultural icons have always influenced what we’re wearing, but so have political figures and
royalty. Newspapers and magazines report on what Hillary Clinton wears. The recent death of
Diana, the Princess of Wales, was a severe blow to the high fashion world, where her clothes
were daily news.
According to Alexander McQueen, a British fashion designer and the founder of popular
“Alexander McQueen” label, Fashion has no rules, it’s all about the individual and personal
style. Fashion is when a person wear what he or she prefers, with or without makeup and
accessories. People can create own fashion rules due to own personal interest.
Even folks in the 1700s pored over fashion magazines to see the latest styles. Women and
dressmakers outside the French court relied on sketches to see what was going on. The famous
French King Louis XIV said that fashion is a mirror. Louis himself was renowned for his style,
which tended towards extravagant laces and velvets.Fashion is a language which tells a story
about the person who wears it. “Clothes create a wordless means of communication that we all
understand,” according to Katherine Hamnett, a top British fashion designer. Hamnett became
popular when her t-shirts with large messages like “Choose Life” were worn by several rock
bands.
Fashion is a statement, not a style. Fashion does not have to be worn casually nor outside the
runway. Fashion is fit for all sizes, for all people of all ages. Fashion is an art of personal self-
expression, not an excuse to be pretty, popular and charismatic. Ralph Lauren, An American

5. fashion designer, best known for the “Ralph Lauren Corporation” clothing company defines that
fashion is something that comes from whithin a person. Which means fashion is something about
personal preferance and attitudes. The taste of fashion is different to each person. Some people
like to wear dark colours and some like to wear light colors, some prefers long dresses and some
prefers short dresses.
There are many reasons we wear what we wear :
 Protection from cold, rain and snow: mountain climbers wear high-tech outerwear to
avoid frostbite and over-exposure.
 Physical attraction: many styles are worn to inspire “chemistry.”
 Emotions: we dress “up” when we’re happy and “down” when we’re upset.
 Religious expression: Orthodox Jewish men wear long black suits and Islamic women
cover every part of their body except their eyes.
High fashion is the style of a small group of men and women with a certain taste and authority in
the fashion world. People of wealth and position, buyers for major department stores, editors and
writers for fashion magazines are all part of Haute Couture (“High Fashion” in French). Some of
these expensive and often artistic fashions may triumph and become the fashion for the larger
majority. Most stay on the runway.
Popular fashions are close to impossible to trace. No one can tell how the short skirts and boots
worn by teenagers in England in 1960 made it to the runways of Paris, or how blue jeans became
so popular in the U.S., or how hip-hop made it from the streets of the Bronx to the Haute Couture
fashion shows of London and Milan.It’s easy to see what’s popular by watching sit-coms on
television: the bare mid-riffs and athletic clothes, the baggy pants of The Fresh Prince of Bel-Air.
But the direction of fashion relies on “plugged-in” individuals to react to events, and trends in
music, art and books.
“In the perspective of costume history, it is plain that the dress of any given period is exactly
suited to the actual climate of the time.” according to James Laver, a noted English costume

6. historian. How did bell-bottom jeans fade into the designer jeans and boots look of the 1980s
into the baggy look of the 1990s? Nobody really knows when fashions begin to change.

7. 2) EVALUATION OF
FASHION
2016
1960
1970
1980
1990
2000

8. It is amazing to see how the different events in history have influenced and changed the way
people have dressed throughout time. Some of the most popular fashions are classic, they can
stand the test of time and hardly ever "go out of style", only experiencing minor changes to keep
up with the trends. Other clothing items could be considered "fads", styles that are only popular
for a short season and then never worn again. Often certain fashion trends are dependent on the
tastes of particular groups of people or cliques and are usually associated with social status or
cultural preferences like the type of music a person likes. Fashion can also be influenced by
world events such as war or the economy. For example, during World War II, people were only
allowed a certain amount of fabric so they were forced to create simple outfits that were practical
enough for wartime duties. From the 1920s to the 1990s, popular fashions reflected the mood of
each decade and showcased changes in society.
 Dresses and Skirts - From Mini to Maxi, Pleats to Pencil
Changes in skirts and dress fashion have changed and varied dramatically between the 1920s to
the present, as well as within each decade. In 1920, only a few years after World War I, skirt and
dress hemlines rose and waist lines lowered to the hip. These changes accompanied the boyish
flapper fashions that marked the 1920s as a decade of decadence and fun. During 1926 to 1928,
hemlines were reported to be at their highest but once the stock market crashed in 1929 and the
Great Depression set in, hem lines returned to a more conservative length (below the knee or
lower). 1930s boasted a return to femininity and Hollywood glamour was idolized. Evening
gowns showed bias-cuts and diamante accents and were made of chiffon or velvet. For a more
casual look in the thirties dresses were slim-cut and had wide shoulders and a belt around the
waist. Real fur accents and floral prints were also popular during this era until World War II
broke out and the glamorous look of the decade lost the luster.
During World War II, luxurious fabrics like wool, silk and nylon were highly regulated and
women's skirts and dresses were often made of viscose and rayon. Skirts and dresses would also
be made out of anything that could be found within a home (like curtains, nightgowns or bed
sheets) due to the illegality of using excess fabric when making an outfit from about 1942 to

9. 1947. With the economic boom in the 1950s, glamour become fashionable once again and A-line
and pencil skirts were very popular form-fitting fashions.
Dresses in the decade would often feature stylish ruffles or lace accents
and were usually knee-length or tea-length. Going into the late fifties and
1960s mini-dresses and maxi-length skirt outfits entered the scene. Mod
styled dresses with short skirts and bold, colourful patterns became
popular. Mary Quant, a Mod fashion designer is one of the people
credited with creating the iconic mini-skirt of the mid-sixties.
In the late sixties and seventies hippie fashion took over and loose-
fitting, flowing maxi skirts and dresses became dominant. Disco music
and dance also influenced dresses with slender lines, flowing skirts and
the shimmering fabrics that would look best in a night club.
As we entered the 1980s, fashion evolved once more.
Skirts and dresses were once again longer and featured straight lines and
more serious design. As more and more women joined the professional
work force business suits became a trend for women with straight
conservative skirts and broad shouldered, boxy blazers topped the look.
In the eighties, fashion became highly influenced by music stars and
movies with eclectic looks shown off by Madonna, Cyndi Lauper, and
movie star Molly Ring Wald. In the 1990s, skirts and dresses were not as
prominent and more casual looks became acceptable with hip-hop and
alternative music setting the scene for fashion early in the decade. Skirts
and dresses were usually shortand even provocative, especially in the latter part of the decade,
however loose and flowing dresses as well as long denim skirts were also notable trends.
 Fashion in 1960’s
were more reminiscent of the 1950s — conservative and restrained; certainly more classic in
style and design.The late 1960s were the exact opposite. Bright, swirling colours. 1960s fashion
was bi-polar in just about every way. The early sixties Psychedelic, tie-dye shirts and long hair

10. and beards were commonplace. Woman wore unbelievably short skirts and men wore tunics and
capes.
The foray into fantasy would not have been believed by people just a decade earlier.It’s almost
like the 1950s bottled everyone up so much that the late 1960s exploded like an old pressure
cooker. Women were showing more skin than ever before.
For the first time in the 19th Century, London, not Paris, was the centre of the fashion world. The
British Invasion didn’t stop with The Beatles. It swept into all parts of life, especially
clothing.But actually, lost in the two extremes is the mid-60s, which actually had the coolest
style, albeit more subtle. The long, slender shapes, the bright colours and the young, London
look.
 Fashion in 1970’s
The early 1970s fashion scene was very similar to 1969, just a bit more flamboyant. It wouldn’t
be hyperbole to say that a fashion revolution occurred in the 1970s. Polyester was the material of

11. choice and bright colours were everywhere. Men and women alike were wearing very tight
fitting pants and platform shoes. By 1973, most women were wearing high cut boots and low cut
pants. Early 1970s fashion was a fun era.
It culminated some of the best elements of the 60s and perfected or exaggerated them. Some of
the best clothing produced in the 1970s perfectly blended the mods with the hippies.
Just when it seemed pants couldn’t flare any more (bell bottoms), the flare was almost gone. By
the late 1970s the pant suit, leisure suit and track suit was what the average person was sporting.
Every woman had a cowl neck sweater in her closet and every man had a few striped V-neck
velour shirts. Tunics, culottes and robes were also very popular. Sometimes it’s hard to tell
which dresses were meant to be worn at home, and which ones were for a night on the town.

12.  Fashion in 1980’s
1980s fashion can be commended for its creativity. Some fashion designers abandoned history,
some borrowed from it, while others tried to design the future. Designers abandoned all
convention and their creations were interesting to say the least.
The early 80s were somewhat subdued in colour, where there were a lot browns, tans and
oranges. Blocky shapes were everywhere and dressing like a tennis player was the cool thing to
do. Velour was hot and velvet was even hotter. For both men and women, the waistline was a
little high.Early 1980s fashion was very similar to the late 1970s. In 1983 there was a slight
1950s-style throwback, especially in women’s dresses. By the mid-80s, pop music stars like
Cyndi Lauper were ushering in an entirely new style one that many people associate with the
1980s to this day.
Bright colour accessories like sunglasses, bangles and hoop earrings were a necessity. Teased
hair, loud makeup and neon were an important part of this style. This style was obviously more
popular with the younger crowd. It was an exceptionally flexible time when a woman could wear
skin-tight cotton stirrup pants with leggings and a giant turtleneck sweater one day and parachute
pants with a small V-neck top and a high-waist belt the next.

13.  Fashion in 1990’s
Women and girls fashion in the 1990s is very distinct. While not quite as loud as the eighties, the
nineties took that attitude and tried to be a little smarter and a little classier. Some common items
of clothing from the 1990s: black leggings with oversized sweater, low heel shoes, flannel shirts,
denims, t-shirts , sweatpants, skirts, Birkenstocks, solid colors, silk shirts, turtlenecks (under
cardigans or sweaters), plain white Keds and army surplus clothing to name a few.
Like most decades, fashion changed somewhat drastically from the beginning of the nineties to
the end. The early nineties started off exactly like 1989, but by 1993, the 1991 look was “so
80s.” Simply put, nearly everyone had completely revamped their style by 1994.
By the middle of the decade, many young women were
wearing the same clothes their moms wore in high
school. The seventies look was really hot, with teens
wearing tie dye shirts, bell-bottom jeans and long,
straight hair. Homemade jewelry and, to a lesser degree,
self-designed clothing, was very popular. Most women
didn’t want wild patterns and colors, they wanted
simple and humble. A solid color, preferably subdued
was the way to go.
 Fashion in 2000’s
The 2000s fashion are often described as being a "mash-up", where trends saw the fusion of
previous styles.Decade got its name because it is the first decade that didn’t have a certain style
for the most part. In the early 2000s fashion designers rather recycled already existing high-end
fashion styles from the past decades and continued the minimalist look of the 1990s in a more
polished way. Later on, designers began to adopt a more colorful, feminine, excessive, and ‘anti-

14. modern’ look. Vintage and retro
clothing, especially from the 1960s,
1970s, and 1980s became extremely
popular and colors like baby blue,
yellow and hot pink were very
common.
As women’s fashion moved away
from the unisex styles of the 1990s,
the very feminine and dressy styles were reintroduced in the early years of this decade. Women
wore denim miniskirts and jackets, tank tops, flip-flops and ripped jeans. The men’s fashion in
these years was more cool and sporty. Trainers, baseball caps, light-colored polo shirts and boot-
cut jeans were pretty popular.
In the mid 2000s women wore mostly low rise skinny jeans. Tunics were worn with wide or thin
belts, longer tank tops with a main blouse or shirt, leggings, knee-high boots with pointed toes,
capri pants, and vintage clothing. The men’s world in contrast was inspired by retro fashion from
pop groups. Slim-fitting jeans were cutting edge, cartoon printed hoodies, Convers sneakers,
mod-style parkas and military dress jackets were the essential fashion items for men back then.
In the late 2000s, ballet flats, knitted sweater dresses, long shirts combined with a belt, leather
jackets and fur coats made a comeback. Besides that the style of the 1950s and 1980s became
very popular for men’s fashion. Black leather jackets, Ed Hardy T-shirts, motorcycle boots,
knitted V-neck sweaters, cardigans and Ray Ban sunglasses made the guys look very casual and
edgy at the same time. Business men didn’t wear the classic suits with a three-buttoned jacket
anymore. They rather preferred a more offbeat two-buttoned blazer worn with a matching suit
trouser, a slim tie and waistcoat. The tighter fitting clothes were born and equally popular for
both genders.

16. ccording to the People History, fashion changes because the style is a fad, because it
is dependent on the tastes of a particular group of people or because circumstances in
a culture or economy change.
Some fashion styles are considered fads because they are only popular for a season and are never
worn again. The main difference between fads and other fashion styles is that fads are usually
not able to change to keep up with trends. Thus, the success of fads is usually short lived.
Other fashion styles are dependent on particular groups of people. This is often seen when movie
stars or music groups wear a specific style of clothing. This type of fashion is reliant on
celebrities and their success. As celebrities change their tastes or new stars move into the
limelight, the style of fashion changes with them.
Fashion may also change with world events. For example, during WWII, people were only
allowed certain amounts of fabric with which to make clothes. As a result, fashion had to change
in order to fit the limited resources of the time.
A
3) WHY DOES FASHION
CHANGE?

17. These are the 04 main reasons which affect to get change the fashion:-
 Culture
 Modern Trends
 Economy and Standard of living
 Seasons
Culture
Culture could be known as a combination of values, norms, customs and rituals. As a multi-
national country Sri Lanka, consists of various types of nationalities and races living in our
country. Actually we can identify this difference through our country as well. As for an
example we can take Muslim ladies, they are doing their fashion and trends according to their
tradition. But Sinhalese doesn’t have one of those rules and regulations they can wear
according to their desire. But they also not wearing too much short skirts, mini dresses,
miniskirts etc., that’s because our own culture.
Fashion Changes due to;

18. Modern Trends
Fashion trend is a popular style or practice, especially in clothing, footwear, accessories,
makeup, body or furniture. Fashion is a distinctive and often habitual trend in the style in
which a person dresses. It is the prevailing styles in behavior and the newest creations of
textile designers. Nowadays youngsters tend to do fashion due to short period of time it
means their doing the latest fashion due to a short period of time and they shift to another due
to the modern trends.

19. Economy and Standard of living
A standard of living is the level of wealth, comfort, material goods and necessities available
to a certain socioeconomic class in a certain geographic area. The standard of living includes
factors such as income, quality and availability of employment, class disparity, poverty rate,
quality and affordability of housing, hours of work required to purchase necessities, gross
domestic product, inflation rate, number of vacation days per year, affordable (or free) access
to quality healthcare, quality and availability of education, life expectancy, incidence of
disease, cost of goods and services, infrastructure, national economic growth, economic and
political stability, political and religious freedom, environmental quality, climate and safety.
The standard of living is closely related to quality of life. If the people we much money they
spend their money to follow new fashion trends because people think that their personal
appearance is one of the main key factor which can show their status or the standard of
living, so that they intend to follow new fashion trends as the result of that it became a reason
which causes to get change the fashion.

20. Seasons
When comparing with other countries our country is in a lower level because European
countries changing their fashion and trends due to the seasons, as tropical country we don’t
have that experience of seasonal changes. But in European countries there are main 4 types
of seasons as spring, summer, autumn, & winter.
Spring Clothing

21. Summer Clothing

22. Autumn Clothing

23. Winter Clothing

24. hat are types of fashion styles? Fashion styles are commonly
misunderstood idea, which is less complicated than it often
seems. In reality, understanding different types of fashion
styles can actually simplify your shopping and apparel. All apparels are
grouped according to similarities in pattern, fabric, style line and color.
These types of fashion styles can create looks that convey common themes.
Fashion style generally refers to the groups of personality traits, which also
match specific fashion theme. Fashion style is like a character sketch that
describes a personality out of a fashion theme. For example, you have arty
fashion type; you may be drawn to arty themes in apparel consciously.
Fashion actually not only the clothing is a combination of various types of
stuff, it includes
 Clothing
 Accessories
 Shoes
 Tattoos
 Nail arts
 Fantasy hair
 Make-up
 Hair style and hair cuts
W
4) CATEGORIES OF
FASHION

25.  Clothing
Clothing is a” covering, designed to be worn on a person's body” Clothing is made of fabric
and covers our bodies, keeps them warm or protects them from the sun, insects, sharp
rocks and thorns, and other hazards.
 Accessories
Accessories are “clothing that is worn or carried, but not part of your main clothing”. An
accessory can be any piece of clothing that you wear or carry as long as it isn't part of the
main outfit.
 Shoes
Shoes are “a covering for the foot, typically made of leather, having a sturdy sole and not
reaching above the ankle”. There are varieties of shoes those can be known as slippers, wedges,
sandals, heels, sneakers etc.

26.  Hair and make-up
 Foundation
Hundreds of different foundations are on
drugstore shelves and behind department store
counters, but they all contain three basic groups
of ingredients: moisturizers, colorants, and
fillers. There are some differences: Pressed
powder foundations typically don't contain water,
says cosmetic chemist Ni'Kita Wilson, vice president of research and innovation at Englewood
Lab, while liquid foundations are closer cousins to lotions and creams.
"Foundations are becoming the last 'treatment' product in your beauty arsenal," Wilson says.
Makeup bases formulated for dry skin contain moisturizing ingredients like glycerides, squalling,
and oils -- including jojoba, sesame, and avocado oils. Formulas created to control oil sop up
shine with absorbent powders such as silica, alumina, corn-starch, and talc. The newest wrinkle:
Anti-aging formulas combine hyaluronic acid, which is a powerful hydrator, with peptides and
botanicals to plump up skin and hide fine lines.
 Blush
Flirting, a bawdy joke, or the revelation of your
embarrassing childhood nickname may bring a
flush of colour to your cheeks. Cosmetics
companies accomplish the same by relying on
FDA-approved colorants. Typically, three or
four of these pigments are combined to create a
shade. Chemists add fillers, such as talc and
stearic (a natural fatty acid), to dilute the
pigments and make that brushed-on blush appear believable, or at least not clownish. Finally,
concealing pigments, including mica, zinc oxide, and titanium oxide, "block your natural
skin colour," says Perry Romano ski, a Chicago cosmetic chemist, "So the blush you apply
will be bright and true."

27.  Lipstick
Pink or plum, Gwen Stefani-red or Angelina
Jolie-nude, all lipstick contains wax, pigment,
and oil. Wax gives the lipstick its shape, pigment
its colour. Oils, including petrolatum, lanolin,
cocoa butter, jojoba, castor, and mineral, vary by
formula. The more oil, the more intense the
colour, so you'll find less in sheer lipsticks than
in matte. Long-wear lipstick contains volatile
solvents that deposit the pigment and then flash
off, Wilson says, which is why it's hard to find one that doesn't dry out your lips. "What's
eliminated are 'wet' ingredients like oils and certain emollients that could potentially cause
the pigment to slide around and transfer onto wine glasses or coffee cups. Unfortunately,
those are the same ingredients that are moisturizing to the lips!"
 Mascara
Here's what it takes to lengthen and fatten your fringe: iron oxide, a metallic pigment that
darkens lashes; triethanolamine, an emulsifier
that allows the mascara to stick to lashes; waxes
and polymers that form a film to thicken lashes;
and a preservative, such as phenoxyethanol, to
prevent contamination by pesky microbes.
Waterproof formulas swap water for a silicone
ingredient, such as cyclopentasiloxane, which
repels moisture. It's also the ingredient that
makes waterproof mascara so tough to remove.
Use an oil-based eye makeup remover -- or, in a pinch, a cotton pad soaked in baby oil, says
Ahnert. Gently press the pad against your lashes for a few seconds, then wipe the pad across
your eyelid.

28.  Eye Shadow
Whether you're doing a full-on Kim Kardashian
smoky eye or simply sweeping a veil of taupe along
your lids, the eye shadow you apply will likely
contain talc and mica, both fillers, as the two main
ingredients. Binders, such as zinc stearate or kaolin
clay, hold the formula together and help the shadow
stick to your skin. Ingredients such as bismuth ox
chloride and dimethicone also improve "slip" and
adhesion, so the powder glides over your skin and
stays where you put it. Iron oxides, which show up on labels as Color Index 77510 or Blue 1
Lake, are what give shadows their hue.
Cream shadows add waxes and oils to the base. Shadows in stick form are the trickiest, Wilson
says. "You don't want shadow to crumble as you apply it, but you also want to eliminate drag,"
she says, "so it's extremely important to have the right balance of waxes, binders, pigment, and
emollients."
 Hair Style and Fantasy hair
A hairstyle, hairdo, or haircut refers to the styling of hair,
usually on the human scalp. The fashioning of hair can be
considered an aspect of personal grooming, fashion, and
cosmetics, although practical, cultural, and popular
considerations also influence some hairstyles.

29. 5) FASHION MAGAZINGS

30. olor is the first thing that other people notice about us, and its impact is immediate and
long lasting. Our fashion color choices say a lot about the image we are trying to
portray and how we feel about ourselves. So
what does color tell people?
Within seconds of meeting you, others will respond to
the “color messages” flashed by your cloths. It is a
fact that different colors can make people feel a
certain way. It has even been determined by medical
science that colors can influence the viewer’s
hormones, blood pressure and body temperature.
Color also has an impact on:
 Your apparent shape
 Your apparent weight
 Your apparent personality
 Your emotions
 Others emotions
Other important consideration are how appropriate
the color is for the location, occasion, time of the
year, your age and of course your natural coloring.
We all are influenced by color every day, whatever
we realized it or not. If we’re having a bad day and
not feeling good about over selves, we tend to
automatically choose clothes in dull neutral colors
like black, grey or brown because they match how
we’re feeling. Just when we are happy and feeling
C
6) IMPORTANCE OF COLOURS IN
FASHION

31. great we will go for something a bit brighter. The first rule is to always be guided by what
suits your natural coloring-that is your skin tone, eye color and hair color. Ones you know the
best range of colors, you can choose different colors for different occasions. Sometimes
certain combination of colors will create the affect, rather than each color individually.
Colors produce different reactions when put together in different color combinations and
when used in different fabrics.

32. Here is a list of colors that men respond well both socially and professionally.
 BLACK
 The color black relates to the hidden, the secretive and the
unknown, and as a result it creates an air of mystery. It
keeps things bottled up inside, hidden from the world.
 In color psychology this color gives protection from
external emotional stress.
 It creates a barrier between itself and the outside world,
providing comfort while protecting its emotions and
feelings, and hiding its vulnerabilities, insecurities and
lack of self-confidence.
 Black is the absorption of all color and the absence of
light.
 Black hides, while white brings to light.
 What black covers, white uncovers.
 In color psychology, black means power and control,
hanging on to information and things rather than giving out to others.
 Emotions are – severe, mysterious, sophisticated, glum, depressing, deadly .
7) LIST OF POPULAR
COLOURS

33.  BLUE
 This color is one of trust, honesty and loyalty. It is
sincere, reserved and quiet, and doesn't like to make a
fuss or draw attention. It hates confrontation, and likes to
do things in its own way.
 From a color psychology perspective, blue is reliable and
responsible.
 This color exhibits an inner security and confidence.
 You can rely on it to take control and do the right thing
in difficult times.
 It has a need for order and direction in its life,
including its living and work spaces.
 This is a color that seeks peace and tranquility above
everything else, promoting both physical and mental
relaxation.
 Emotions are – Serene, calming, cool, quite, sleepy, sad
 BROWN
 The color brown is a serious, down-to-earth color signifying
stability, structure and support.
 Relating to the protection and support of the family unit, with a keen
sense of duty and responsibility, brown takes its obligations
seriously. It encourages a strong need for security and a sense of
belonging, with family and friends being of utmost importance.
 In the meaning of colors, brown is the color of material security and
the accumulation of material possessions.
 Emotions are – Warm, earthy, drab

34.  GRAY
 The color gray is an unemotional color. It is detached,
neutral, impartial and indecisive - the fence-sitter.
 From a color psychology perspective, gray is the color of
compromise - being neither black nor white, it is the
transition between two non-colors. The closer gray gets to
black, the more dramatic and mysterious it becomes. The
closer it gets to silver or white, the more illuminating and
lively it becomes.
 Being both motionless and emotionless, gray is solid and stable, creating a sense of calm
and composure, relief from a chaotic world.
 The color gray is subdued, quiet and reserved. It does not stimulate, energize, rejuvenate or
excite.
 Emotions are – well informed, subtle, dignified, gloomy, cold
 GREEN
 The color green is the color of balance, harmony and growth.
 From a meaning of colors perspective, green is also the color
of growth, the color of spring, of renewal and rebirth. It
renews and restores depleted energy. It is the sanctuary away
from the stresses of modern living, restoring us back to a sense
of wellbeing. This is why there is so much of this relaxing
color on the earth, and why we need to keep it that way.
 Green is an emotionally positive color, giving us the ability to love and nurture ourselves
and others unconditionally
 Emotions are – Fresh, successful, loving, greedy, restful

35.  ORANGE
 Orange is the colour of adventure and social communication.
 The color orange radiates warmth and happiness, combining the
physical energy and stimulation of red with the cheerfulness of
yellow.
 Orange relates to 'gut reaction' or our gut instincts, as opposed to
the physical reaction of red or the mental reaction of yellow.
 Orange offers emotional strength in difficult times. It helps us to
bounce back from disappointments and despair, assisting in
recovery from grief.
 Emotions are – Happy, cheerful, new, motivate, warm
 PINK
 The meaning of color pink is unconditional love and nurturing.
 Pink is feminine and romantic, affectionate and intimate, thoughtful
and caring. It tones down the physical passion of red replacing it with
a gentle loving energy.
 Pink is intuitive and insightful, showing tenderness and kindness with
its empathy and sensitivity.
 In color psychology, pink is a sign of hope. It is a positive color
inspiring warm and comforting feelings, a sense that everything will
be okay.
 Emotions are – Soft, innocent, feminine, delicate, delicious

36.  RED
 The colour Red is the colour of energy, passion and action
 This color is a warm and positive color associated with our most
physical needs and our will to survive. It exudes a strong and
powerful masculine energy.
 Red is energizing. It excites the emotions and motivates us to
take action.
 It is the color of sexuality and can stimulate deeper and more
intimate passions in us, such as love and sex on the positive
side or revenge and anger on the negative.
 It signifies a pioneering spirit and leadership qualities,
promoting ambition and determination.
 Emotions are – Alert, warning, sexual, aggressive, cheerful,
angry
 VIOLET
 The colour Violet is the colour of imagination and spirituality.
 The difference between violet and purple is that violet appears
in the visible light spectrum, or rainbow, whereas purple is
simply a mix of red and blue.
 Purple or violet assists those who seek the meaning of life and
spiritual fulfillment - it expands our awareness, connecting us
to a higher consciousness.
 From a color psychology perspective, purple and violet
promote harmony of the mind and the emotions, contributing
to mental balance and stability, peace of mind, a link between the spiritual and the
physical worlds, between thought and activity. Violet and purple support the practice of
meditation.
 Emotions are - Royal, rich, stately, passionate, impressive, and alone.

37.  WHITE
 The meaning of colour white is purity, innocence, wholeness and
completion.
 In color psychology white is the color of new beginnings, wiping
the slate clean, so to speak.
 White contains an equal balance of all the colors of the spectrum,
representing both the positive and negative aspects of all colors.
 White is totally reflective, awakening openness, growth and
creativity.
 Emotions are - Clean, pure, young, safe, simple
 YELLOW
 The colour yellow is the colour of the mind and the intellect
 This color relates to acquired knowledge. It is the color which resonates with the left or
logic side of the brain stimulating our mental faculties and creating mental agility and
perception.
 In the meaning of colors, yellow inspires original thought and inquisitiveness.
 Yellow is the best color to create enthusiasm for life and can awaken greater confidence
and optimism.
 Emotions are - Sunny, bright, hopeful, joyful, clear, positive, alive

38.  Development
Sri Lanka's apparel industry began to grow significantly in the 1980s as an alternative to India's
garment manufacturers, because of its open economic policy as well as the trade and investment
friendly environment. Under the Multi fiber Agreement,
quota regime Sri Lanka became an attractive new venue
for businesses. In 1985, Martin Trust, one of the pioneers
in the development of "speed sourcing" for the American
fashion retail sector, began working with Sri Lankan
textile and apparel companies. In 1986 and 1987 he
established joint venture partnerships with The Omar Group (formerly known as LM Apparels
and part of the Brandix group) and The Amalean Group which helped make the country more
competitive through knowledge transfers and technology, attracting further foreign investors.
These were the first of nearly two dozen joint venture companies in Sri Lanka which made the
country competitive in the garment sector. Including Trust's partnership with
German brassier maker, Triumph International, and Sri Lankan company, Mas Holdings, to
create a new venture called Bodyline.
When the US and other countries eliminated quantitative restrictions on garments produced in
China, many garment facilities in Sri Lanka were consolidated. As of 2010, most of the exports
to the US are from MAS or Brandix, with smaller amounts coming from the Hirdaramani Group
& Jay Jay Mills Groups. Together, these three companies account for a majority of the value of
exports of garments to the US market.
8) FASHION INDUSTRY IN SRI
LANKA

39.  Apparel
Sri Lankan Apparel and Manufactures & Suppliers are reputed worldwide for producing top
quality ethical fashion apparel trusted by the iconic global fashion brands. Apparel
categories span sportswear, lingerie, loungewear, bridle ware, office ware, swim
ware and children wear. These products are manufactured and exported with the
flexibility of catering to specific seasons of many countries around the world; it is
no wonder that this industry has enjoyed epic growth levels over the past four
decades is today Sri Lanka’s primary foreign exchange earner. Sri Lankan
apparel evolved from traditional exports and tailoring designs to providing
sophisticated solutions, creativity and experience in BPO services. Fashion, R&D,
and innovation Centres, bridging the country’s gap between developing and
developed. The country has the highest apparel exports per capita of any
exporting nation in the region.
Organic growth is guaranteed through market penetration and capacity expansion in the recently
opened North and East of the country, where 10 factories are in construction with more projects
on the way. In addition, Sri Lanka’s envisaged exponential
growth through hub services will emphasise the industry’s
rise to international fame. It is no surprise that Sri Lanka’s
top three apparel companies are already amongst the
world’s 50 most important suppliers, and the industry has
sustained over US $3 billion in export revenue for five
consecutive years. The USA and the United Kingdom
have historically been the highest buyers of Sri Lanka
apparel throughout the decades… and they continue to
reap the rewards of their long time partnerships… Exports
to USA continue to soar over US$ 1 billion, and the EU
contracts are worth over US$ 1.5 billion and have experienced powerful growth year on year.

40.  Footwear
Sri Lankan footwear industry also has already provides high end products to Mark and Spencer,
H.H Browns, Bata France, clerks and Nike.
 Nail arts
Nail art is a creative way to decorate nails. It is a type of art which can be
done on fingernails and toenails. It became commonly known in beauty
salons and it is considered as fashion activity. It has become a popular
part of art and fashion. From the historical perspective, nail art was used
in ancient times. It firstly emerged in ancient Babylonia when males
coloured their nails with kohl. The nail colour indicated status where
males of higher class wore black while males of lower class wore green.
In ancient times, nail art displayed social class while from the 19th
century it became allowed for everyone and became considered as a part
of fashion as well. Due to the popularity of nail art among the Hollywood
stars, the trend has spread to the younger generation as well. And there
are a lot of new nail artists who take this profession up as career due to
the healthy demand. In fact, the crazier the designs, the better for the Nail
art market this year. Colours like black, red and white are displayed
proudly by the customers of these nail artists. However this trend is seen
usually with the youngsters and not so much with the matured generation or even the middle
aged women. Nail artists say that the Black nail colour is usually displayed by followers of the
Goth subculture. It’s said that the colour black is a much better attention catcher that the other
more conventional colours like red etc.

41.  Tattoos
Tattoos are permanent makings in the skin made by way of ink and
needles. Once ink is deposited into the second layer of human skin
known as the dermis, the wound scabs over and the skin heals to
expose a design under the new layer. The practice is now an
acceptable form of body art. Depending on where you reside,
there may be certain age restrictions that might dictate the
minimum age for getting a tattoo. Tattoos tell a story and can be
written in any language. From symbols depicting cultural images
to words and font designs, if you dare to dream it, a tattooist can
likely create it and tell your tale on a living canvas.

42. n simple terms fashion store is a boutique which consist mainly clothing but also
accessories, shoes, makeup, fancy items etc. Their main objective is customer satisfaction
and they provide their stylish clothing, cosmetics, according to the customer desire.
When considering about Sri Lanka, Colombo is the commercial city and large number of fashion
stores are located around this area because Colombo is an urban city which consists large
number of population and these people are in good economical standard who can spent money
on fashion.
As for an example following stores are the leading fashion stores in Sri Lanka.
 ODEL
 Fashion bug
 House of fashion
 Nolimit
 Coolplanet
 Hameedia
 Kelly felder
 G Flock
 Mondy
 Stone and
strings
 Wills design
I
9) FASHION STORES IN SRI
LANKA

43. Online shopping (sometimes known as e-tail from "electronic retail" or e-shopping) is a form
of electronic commerce which allows consumers to directly buy goods or services from a seller
over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store,
Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile
commerce (or m-commerce) describes purchasing from an online retailer's mobile optimized
online site or app.
An online shop evokes the physical analogy of buying products or services at a bricks-and-
mortar retailer or shopping centre; the process is called business-to-consumer (B2C) online
shopping. In the case where a business buys from another business, the process is called
business-to-business (B2B) online shopping. The largest of these online retailing corporations
are Alibaba, Amazon.com, and eBay.
 The act of purchasing products or services over the Internet. Online shopping has
grown in popularity over the years, mainly because people find it convenient and easy
to bargain shop from the comfort of their home or office.
• Examples: Args jewellery, Kelly felder, E-bay, Glitz, kaymu.lk, kapruka.lk, Dilly &
cargo. Etc.
10) ONLINE FASHION STORES
IN SRI LANKA

44.  Western and European fashion trends and style rapidly change with the four main
seasons. (spring,summer,autumn,winter) Srilanka being tropical country such
climate seasons are not experienced. Hence seasonal fashions are not popular in Sri
Lanka.
When it comes to the fashion the weather is something that plays huge role in style for
season. In the spring season weather is warm, so people are worry about with
complicated outfits and compare with summer and winter; summer season also tends to
be bright and colorful than winter.in other hand autumn weather has more differences
than other season. But most important thing is srilanka is tropical country. Because
Srilankan people haven’t change the fashion with climate.
 Even though there can be seena unique cultural costumes and fashion (Sri
Muladuma, kandyan dancer dress) latest fashion trends that change with the time
are hard to see.
Sri Lanka is one of the few countries with very vast and rich cultural
diversty.The cultural is its self very unique and there by contributes to the
Srilankan identity. Srilanka cultural includes a lot of costumes and rituals.
Srilanka have a more than 2000 years of cultural, which were handed
down from generation to generation.Beacause fashion trend change with
the time are hard to see.
11) FASHION TRENDS IN SRI LANKA
AND WORLD

45.  Srilankans’reluctance towards embrace the westinsed fashion and styles.
Srilankans have their own unique cultural when it come to clothing. Hence they don't
prefer to wear westernized designs/fashions. Especially kandyan peoples. They respect to
the culture.kandyan saree,saron are examples of this fashion.
.
 Compared to most of other countries, Sri Lankan fashion industry is still at a primary
stage. The design, manufacture, exports of textile and apparel products is one of the biggest
industry in Srilanka. The industry has enjoyed epic growth level over the past four decades
and it today Srilanka primary foreign exchange owner accounting to 40% of the total exports
and 52% of industrial products exports. So the fashion industry directly affects by the
country's economy. Compared to so many other countries, this level is very low in
Srilanka.the main reason is that Srilanka still has a small economy. Therefore the country's
fashion industry is still at its primary stage.

46.  Sri Lanka being a developing country interest, Importance and weight placed both
by general public and the government on developing a fashion industry is still at a
lower level.
Sri lanka being a developing country, the financial power of people in average is considerably
low. Hence the proportion of consumer income spend on a fashion trend is small compared to
other countries.
 Lack of unique, innovative ideas on fashion with a local touch. Sri Lankan fashions
are nurtured and imitated by looking at western fashion ideas.
Introducing new fashion trends to Srilanka market is still happening at a low rate. They do not
encourage new ideas on fashion.exisiting designers too tend to imitate or follow the same
designer of other countries with a slight change.
 Interest and importance placed on organizing international fashion show is at a
lower level.

47. Organizing of fashion shows frequently happening, even publicity given to such shows are low
and limited a certain class on the society. Majority of Srilankans being middle class with no/less
interest toward fashions can be the reason behind it. In other countries ,fashion trends are given
massive promotion as the people love to experience new fashion and styles all the time.
. 
 There is a high demand and recognition for fashion designing related academic and
professional qualification in western countries where as in Sri Lanka the situation is
the complete opposite of it
Sri Lanka is a typical Asian country where there’s high recognition for medical, engineer,
management degrees. But not a fashion designing degree.

48.  Fashion shows
A fashion show can be defined as an event that is put together by a fashion design to
showcase his or her upcoming line of clothing. A typical fashion show comprise of a fashion
runway which is the main part of any fashion show. A fashion runway is also known as the
ramp on which models do the catwalk which done in a narrow and an elevated platform.
 Reality shows
Project runway is an American reality television series on the bravo network, created by
EliHolzaman which focuses on fashion design and is hosted by model, singer and comedian
Heidi Klum. The contestant’s complete with each other to create the best clothes and are
restricted in time,materils and theme and they ‘ve been judged each week and they get
eliminated as the finalist win the show.
12) FASHION SHOWS AND
REALITY SHOWS

49.  Justin Timberlake
Taylor Swift
13) CLEBRITY FASHION
TRENDS

50. Adam Levine
AshtonKutcher

51. Rihanna

52. Conclusion
“BE WHO YOU ARE DON’T MAKE OTHERS
CHANGE YOU, LIFE IS INDEPENDENT AND FULL OF
COLORS”
ashion defines who you are. As many have different appearances, Taste
and varieties of choices. We decide how to look like depending on the
characteristics and the thoughts that we have .Fashion is about
independence and freedom that you have to make for your own wealth. A person
cannot be identified from the clothes that person wears. But it shows what sort of
values that people can offer to the outer world. Everyone is different. Remember to
respect others ideas and don’t be judgmentalaboutwhatyou have and what others
don’t have. Be helpful but never discriminate others for your wealth. As it will
visualize whatkind of a person you are even if you have the most expensive clothes
F

53. in the world. It will show your true identity. So live life for the fullest by spreading
love and care.