3. Statistics
Consumption of soy protein reduces the
harmful low density lipid cholesterol.
Studies show that an intake of 50 grams of
soy protein a day reduces levels of LDL’s by
12.3 percent.
Milk fat has the ability to raise the plasma
cholesterol level.
Raising the average intake of dairy derived
fats and protein by 4.5 grams increased LDL
cholesterol.
4. Benefits drinking soymilk that
contrasts cow milk
SOY Cow
Decreased risk
of obesity
Calcium
Cancer Prevention Prevents bone loss
Reduces Menopausal
Symptoms
Economically friendly
Reduced risk of CVD
Adequate amount of
vitamins and minerals
essential for body
growth
5. Why is soy not being utilized
the way it should be?
Socioeconomic factors
Finances
Unfamiliarity
Tradition
6. Marketing Tactics of these
industries
The health-foods market is being associated
with more of a lifestyle trend of dieting.
Milk is marketed towards children aged from
toddler years to preteen.
Soymilk and other milk substitutes are
marketed towards adults.
7. Essentially,
It is clear that these two industries differ in a
sense where one is considered “healthier”, and
one is more “familiar”. Although familiar is
easier to live with, high blood cholesterol is
not.
Hinweis der Redaktion
Anderson, J.W., Johnstone, B.M., Cook-Newell, M.E. Meta-Analysis of the Effects of Soy Protein Intake on Serum Lipids. N Engl J Med. 1195. 333(5): p. 276-82.
Low cholesterol levels reduce risk of cardiovascular disease.
As dairy fats and proteins also have the ability to raise HDL levels, they cause more detriment than the healthier alternative of soy.
Nester PJ. Effects of Dairy Fats Within Different Foods on Plasma Lipids. J Am Coll Nutr. 2008;27:735-40.
Feskanich D, Willett WC, Stampfer MK, Colditz GA. Protein Consumption and Bone Fractures in Women. Am J Epidemiol. 1996; 143:472-79.
Montgomery KS. Soy Protein. J Perinat Educ. 2003; 12(3):42-45.
Soy is bountiful of all the same vitamins and minerals and cow milk is from, however due to familiarity of cow milk.
Google Images.
Discuss the marketing of each of these companies.