Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search initiatives. This presentation applies mostly to advertisers with a local offline presence. The tips will be both on concrete actions to be executed on natural search initiatives as well as paid search/Google AdWords tips.

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2. Local Search 10 tips to optimize your local search approach for SEO & SEA 12h – 12h20

3. 3 Marnik D’HooreNetlash-bSeen

4. 4 1 in 5search queries have localintention

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6. 6 local IPGoogle does seeyourlocal IPand willgivelocalresults* even forgeneralkeywords

7. 7 Growing trendlocal is the fastestgrowing trend in search* even more thensocial media

8. 8 Organic has been pushedbelow the fold !!!

9. 9 Conclusionlocal search shouldbean important partof your SEO & SEA strategy

10. 10 7 tipsto opimizeyourlocal search approachfor SEO

11. 1. Claim your Google Place page to optimizeyourlocal search approach Why ? > Your page can rank directly in Google search > Google maps is used more often

12. 2. Optimizeyour Google Place page as completely as possible

13. 2. Optimizeyour Google Place page as completely as possible

14. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page > Choose at least 1 defaultcategoryvs. creatingnewcategories > 1 keyword in titlenotallowedifit’snotyourcompany name > 1 keyword in descriptiondo notexaggerateveryusefullforlongtailsnotsamekeywords as in categories

15. 3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page > Add imagesat least 4 > Add video > 100% of the detailsthe more is filled in, the better

16. 4. Getreviewsonyour Google Place page > The amount has a big impactaskyourcustomers > The content ( + vs. - ) has no impact onrankingswillchange… ! negativereviews have impact onyourreputation

17. 5. Register onother sites > DirectoriesTruvo, bsearch, … / payed and free business directories > Usingkeywords is a pluscity / aboutyour business / … > Keep the content consistent+32 9 335 22 76 vs. 09/335.22.76 1070 Anderlecht vs. 1070 Brussel

18. 5. Optimizeyour dealerlist / shop network > Name, address, phone, link to Google mapsgettingevery dealer theirown page is a plus

19. 6. Use coupons > If relevantwill help to getbetterrankings

20. 7. User generated content > Video, images, reviewswill help to getbetterrankingsstimulateyourcustomers & visitors

21. 21 3 tipsto opimizeyourlocal search approachfor SEA

22. 1. Choose Google Maps to show yourads

23. 2. Use Google Places in yourAdwordsads

24. 3. Usegeographical settings

25. 25 3 New featuresBling Bling

26. 1. Google Hotpot > Rating tool for Google placespersonalisedrecommandationsintegrated in reviews & ratings

27. 1. Google Hotpot

28. 2. Purchasing Google places … position > Testing in U.S. Notactiveyet !!

29. 3. Statsfor Google Places

30. Thankyou. Success. Questions? “You canfind me in Gent or…”