Business Communication

1. Channels of
Communication
Prof. Selvi

2. Organisational Structure
 An organizational structure defines how activities
such as task allocation, coordination and
supervision are directed toward the achievement
of organizational aims.
 Organizational structure can also be considered as
the viewing glass or perspective through which
individuals see their organization and its
environment.

5. Line of Authority
 Every organization appoints employees for suitable
positions on the basis of their ability and qualification.
 These employees are placed at different levels or ladders
known as line of authority or hierarchy.
 The line of authority makes it easy for handling decision-
making in any business house.

6. CORPORATE COMMUNICATION - LEVELS
INTERNAL EXTERNAL

7. Channels of Internal Communication
Internal communication channels
include face-to-face meetings,
internal emails, newsletters and
memos, communications between
managers and employees, and
communications between peers.

9. Major Types of Internal Communication
FORMAL
INFORMAL

11. Formal Communication
Advantages Disadvantages
 Satisfy the information needs of
the organization
 Integrates the organization
 Coordination and centralization
 Sorts the information for the high
level executives
 Restricts unwanted flow of
information
 Reliability and accuracy of
information
 Time consuming and expensive
 Increases the work load of line
supervisor
 Information may get distorted
 Creates gaps between top
executives and lower level
subordinates

12. Informal (Grapevine) Communication

13. Formal
Communication
Vertical
Downward Upward
Horizontal Diagonal

15. Downward Communication

16. Upward Communication