2. CONTENT IN OUR DAYS IS NOT A “CONTENT”,
IF IT IS NOT SHARED!
This has been developed by the advent of the
social networking boom and blogging software
that facilitates fast efficient multi-media
publishing.
3. • Facebook has approximately 90 billion images; 6 billion
images are published every month, and this number is
growing!
• As of June 2012, Flickr has seven Billion Photos
• Eleven million videos are uploading worldwide every
minute
• Approximately 350 million blog posts are published every
year
Some facts about “Content”
4. • Information
• Education
• Suggestions
• Solutions to problems
• Entertainment
Why is Content in demand? Because people are looking
for
5. IN THE DEVELOPING WORLD, THE DEMAND FOR
KNOWLEDGE, CONTENT IS NEVER ENDING
6. LET’S LIST ALL TYPES OF CONTENT WE KNOW SO
FAR
• 1.Videos
• 2. Presentations
• 3. Images
• 4. Text Content
• 5. Audio
7. VIDEOS
Types of videos:
• Interviews
• Meeting records (try not to break confidential policy)
• Presentations
• Video about products
• “How To” videos that instruct and teach
• People feedbacks, comments about your product, service or store.
8. Presentation is easier to create compared with
Video. You can create different types of
presentations. Your presentations may instruct
your customers how to use products and may
be applied to your product on online stores.
PRESENTATION
9. IMAGES
Photos at events demonstrate active participation in your industry and
can provide high credibility through association.
A variety of photos of your product is better than text description.
Take photo of your staff at work. It can provide a personal insight to a
company that humanizes companies , a vital element to any social
web.
Make photos of your business, café, restaurant, spa salon or golf
club, to provide your customers with clear expectations give an idea
for your customer what to expect.
By providing nice, bright attractive images, you increase your brand
recognition and lift your rating above your competitors.
10. TEXT CONTENT
The most highly engaging text:
White papers – General reports, which describes some aspects for
prospective buyers. They are generally 8-12 pages in length
eBooks – They are usually 20-100 pages in length. Such resources
can be free (in the short form) and may be sold in the longer format.
eBook usually present more complex information than white papers.
Case Studies –They are typically 1-2 pages long and with the
narrative structure of the a story and are based upon real life events.
Usually they describe strategies and tactics of particular business
cases.
11. Audio and podcasts are widely used. Podcasts can also be
very effective when packaged together with a presentation
or video
Audio is a powerful marketing tool. People listen to audio
while doing other things. Therefore audio content suggests
more variety and simplicity in recording and implementation.
You can boost your sales simply by recording audio
instruction to each of your product. You can always
describe the advantages of your product, using different
examples.
AudioAudio
12. HOW AND WHERE TO USE?
• You can use all kinds of content forms for marketing
purposes on glabex.com.
• Glabex is made for a wide range of businesses to quickly
upload business information, product catalog, enrich your
profile with multi text, images, audio and video content.
«Sometimes using a range of formats for the same
information will allow you to reach a broader audience»
13. Create the online presence for your
Business
List and sell your products for free
Create Image Galleries
Get the full business profile in seconds for free!
14. CREATE PRODUCT LISTING
SET UP COUPONED MARKETING CAMPAIGN
GET YOUR BUSINESS PROFIEL PAGE READY
CREATE JOB POSTING
What do you want to do?
Click to get started