Marketing analytics quest A Demoideo Overview Analyze your web traffic and see which sources are generating the most leads. Blogging Create blog content quickly while getting SEO tips and best practice pointers as you type. Email Send personalized, segmented emails based on any information in your contact database. Search Optimization Improve your rank in search engines by finding and tracking your most effective keywords. Lead management Track leads with a complete timeline-view of their interactions with your company Social media Publish content to your social accounts, then nurture leads based on their social engagement. by Corey EridoCoreyges A well-run machine is built with solid, high quality parts that are all working together to achieve the same goal. To become a content creation machine, you need to create an account on Glabex.com, which not only supports only types of content, design studio, but also integrated social commerce system, which helps you to sell your products and services online. Companies that have created an account with Glabex view content as the basis for running an inbound company -- from Marketing, to Sales, to Services. In order to create solid marketing, sign to Glabex, post your company, and publish contens, support your sales with great articles, social sync your articles. this culture of content, we have four big tips to follow. Time to level. Content isn’t free, and it’s not easy to create. Historically, content creation has been relegated to free interns and content farms. Just make sure you allocate time every day and involve all your team to create content on daily basis. It is very easy to involve all team members with Glabex free content creation tool, as all participants can easily share and put content on your social wall. Invest in Qualified Content. Everyone in your company should have the ability to contribute Content, and share it on your company social page at Glabex. Easy share! It’s how you’ll build a scalable content creation machine. To foster a culture of content creators, however, you need to reiterate -- over and over -- the concrete benefits to participating. You should explain that: • Being a regular content creator will help them move upward within the company. • Content creators are often also thought leaders, and it will help them gain credibility with leads, customers, and even future employers. • The content will serve as a built-in online portfolio they can reference years down the road. • Content drives critical business metrics, like lead- and customer generation. Using closed-loop analytic, you can demonstrate the actual dollar value of one piece of content to your business. • Being a published author might lead to future opportunities, like speaking engagements, or quotes in high-profile publications. Mobilize Every Employee to Create Content. You’ve explained why everyone in your company should create co

1. How to create a great
content marketing

2. Marketing analytics
Analyze your web traffic and see which sources
are generating the most leads.

3. Blogging
Create blog content quickly while getting SEO
tips and best practice pointers as you type.

4. Email
Send personalized, segmented emails based on
any information in your contact database.

5. Search Optimization
Improve your rank in search engines by finding
and tracking your most effective keywords.

6. Lead management
Track leads with a complete timeline-view of
their interactions with your company

7. Social media
Publish content to your social accounts, then
nurture leads based on their social engagement.

9. A well-run machine is built with solid,
high quality parts ….
…that are all working together to achieve the
same goal.
To become a content creation machine!

10. Glabex.com
Which not only supports only types of content,
design studio, but also integrated social
commerce system, which helps you to sell your
products and services online.

11. Companies that have created an
account with Glabex view content
as the basis for running an inbound
company -- from Marketing, to
Sales, to Services.

12. Create solid marketing
In order to, sign to Glabex, post your company,
and publish contents, support your sales with
great articles, social sync your articles.

13. Make sure you allocate time every
day and involve all your team to
create content on daily basis.
It is very easy to involve all team members with
Glabex free content creation tool, as all
participants can easily share and put content on
your social wall.

14. Invest in Qualified Content.

15. Everyone in your company should
have the ability to contribute
Content, and share it on your
company social page at Glabex.
Easy share!

16. It’s how you’ll build a scalable
content creation machine.
To foster a culture of content creators, however,
you need to reiterate -- over and over -- the
concrete benefits to participating.

17. Being a regular content creator will
help them move upward within the
company.
Content creators are often also thought leaders,
and it will help them gain credibility with leads,
customers, and even future employers.
The content will serve as a built-in online
portfolio they can reference years down the
road.

18. Content drives critical business
metrics, like lead- and customer
generation
Using closed-loop analytic, you can demonstrate
the actual dollar value of one piece of content to
your business.
Being a published author might lead to future
opportunities, like speaking engagements, or
quotes in high-profile publications.

19. Mobilize Every Employee
to Create Content.
Again, using closed-loop Glabex
cloud platforms allows create and
distribute content with ease.

20. Now make them want to.

21. Reward it. The authors of content that performs
particularly well should be highlighted for their
contribution. You can do this at your next team
or company meeting, in an internal newsletter,
or in a group email.

22. Make it a competition
See who can create the best piece of content to
move a specific business metric -- like the most
leads generated from a post about a certain
subject matter, or the most socially shared piece
of content.

23. Lead by example.
Whether you’re in an “official” leadership
position or not, you can lead by example if
you’re championing a content creation culture.
Be an active content creator yourself.

24. First, remember that creating content
shouldn’t be reserved for just
Marketing -- or even just a couple
people within Marketing.

25. Enable anyone in your organization to
contribute content, from Sales, to
Services, to R&D. This is beneficial
because you’re getting content that
highlights different perspectives, and
different areas of expertise, both of
which make your content arsenal more
well-rounded and able to address the
needs of different buyer persons.

26. Invite employees to
participate on Glabex.

27. Make Glabex yours social-business
networks, it has convenient messaging
system, eCommerce platform, and
various tools of concept creation.
Ask your employees to participate in
content creation and buzz allocation.

28. What is the difference between social
networks and Glabex?
Glabex combines all of social and gives you
opportunity to do business online by
incorporating social buzz to your marketing
system.

29. Content Creation Abilities on Glabex
The Problem:
“I don’t know what to write about.”
The Solution:
All back on your editorial calendar, where you keep
Write about your business, about your team, about
new products g of topics .
Do not forget to add pictures of your product, if you
discovering it.

30. “I’m just not in the mood to
write...”
The Solution:
Talk to your colleague and you will discover how
much topics you want to share with us Glabex
users and your customers. see the laptop trick.
Unplug your laptop and go into a quiet. Talk, it is
easy, free of distractions. Your challenge is to
completerking title to

31. marketing company (along with your
core business), first remember,
marketing is not a job, it is just you and
your company, it your team and
colleges, your products and brand.

32. Your marketing is your
collaboration with your team,
your product positioned, your
brand understanding.

33. Get it done in minutes with Glabex, use Glabex
as your eCommerce platform or just your store
extensions, your sales tool and marketing tool.
Get it right and pleasurable with Glabex.

35. If you are doing your job,
producing, selling or offering great
products or services, you are
already doing marketing, what you
need just show it, place it, point to
it, and share cross social.

36. How-To
It’s easy to transfer your knowledge to paper --
or your computer screen.
Remember, just write it out like you’d speak it if
you were telling a lead, customer, or colleague.

37. Top Lists
A tried and true content method, top lists are a mix
between original content and aggregation.
You aggregate the ideas, and write short
blurbs about each.
This is excellent content for a new writer, because
each blurb in the list is quite short, and the post
provides a built-in structure to work around.

38. FAQ
Think of the questions leads and
customers ask you every day, and turn that
into a piece of content in which you
answer the common question.
You could also pose a question on a social
network, at an event, or during a webinar,
and then respond to them in aggregate in
a blog post.

39. Data
Whether you have your own data or
you stumble across interesting
industry data in your reading, take
one or many data points and
compile them into a post.

40. Excerpted Content
When you publish a gated piece of content
(typically lead generation content that is gated
behind a form on a landing page -- such as a
whitepaper), a quick source of content is an
excerpt of that piece.

41. The excerpt also serves to promote
the gated content, showing readers
what they’ll get if they download
the full version.
It’s the same as when an author
shares a free chapter of their
published book.

42. Video Content
Video content is the most effective type of
cotnet. Video is easy way to discuss advantages
of your products and your team.
You might also schedule an interview with your
colleagues to talk about your company, another
helpful video format that doesn’t require a lot of
investment. Make it simple and profitable for
your company. Upload your video to Your Glabex
account, makes it easy for your marketing.

43. Newsjacks
• By their very nature, newsjacks are quick
content formats.
• When a piece of news that would impact your
industry -- or for which you could find
• a relevant spin for your audience -- hits the
press, hop on it like a rabbit during mating
season.

44. Sourcing Content Internally and
Externally with Glabex
At glabex, we build blogging and social
advertising to work for You.
You should also be open to accepting guest
blogging submissions from external sources,
which have the added benefit of helping build a
stronger link profile.

45. Presentation Slides
When anyone presents, whether in an internal
meeting or at a public speaking event,
consider whether those slides can be tweaked to
be a SlideShare presentation, standalone social
media images, or featured on your blog.
You can always upload your presentation on
your company profile on Glabex!

46. Persona Alignment
If you target multiple persons, rework existing,
successful content targeted at another segment
to speak to a different persona.

47. Internal Content
If you have an internal company collaboration
tool, re-purpose any industry insights shared
there that might be interesting to your target
audience.

48. Glabex is the easiest way to get your
audience, market your products and
sell online, collaborating with your
team securely and easily.
But do easier – just use Glabex as your internal
network and share useful tips with your
customer, you can ways adjust setting of your
posting to make it public or make it visible only
for your team, co-workers.

49. Content Updates
Content that performed well in the past, but has
since gone out of date, should be updated and
relaunched. Schedule updates, ask your
coworkers each to publish each day!
Create a public conversation, discussion! It is
fun, you will see!

50. Written Content, Visualized
• How-to content can take visual formats if you
strip down the copy, and reformat the headers
into one-sheeters or checklists.
• These are perfect for social media, particularly
Facebook and Pinterest.
• So publish on Glabex and share cross social!!

51. Glabex is marketing your social
channels are working together on
promotion, and folks across your
entire company know about the
content in your campaigns.

52. Content Cross-Channel and Cross-
Department Promotions.

53. alert employees in all departments
About a new offer is being released, and ask
them to share either the landing page or the
blog post on their personal social networks --
Twitter is great for this -- to benefit from the
network effect of multiple people
recommending a piece of content within a short
time frame.

54. Align Content With Strategy
Trying out new social networks. See if a new or underused
social network is a good platform to share your content.
Adopting the content format of a particular network. See if
you can create visual content that works on, say, Pinterest, or
short Vine videos for Twitter.
Use Glabex is the start point, then just one click and you share
everything cross social, easy and fast, make scheduling. All
services are free.
Creating videos. Many marketers shy away from videos
because of the initial barrier to entry. See if you creating a
low-cost, low-resource video pays you any dividends, and if
so, iterate from there.

55. Experiment With New
Types of Content.

56. All content, whether part of an
experiment or a regular guest in your
content creation machine, needs to be
pulling its proverbial weight.
Measuring content performance allows you to
assess whether a piece of content was worth the
time you put into it, and whether you would do
it again in the future.
Here are the metrics you can track to evaluate
the success of your content assets.

57. Measure Content Performance.
Offer or Landing Page Submissions
Landing page submissions is the raw number of
people who redeemed a content offer. You can
also look at the conversion rate to see the
percentage of visitors to a landing page that
redeemed your offer.

58. New Contact Rate
This number tells you how many of the
people that redeemed a piece of lead
generation content were new to your
database.
Re-conversions are important, but it’s
also critical your content is helping you
continually fill the top of your funnel.

59. Page Views and Traffic
An excellent metric to determine the
success of your overall blog and
individual blog posts, this will tell you
whether certain subject matters are
more appealing than others, and help
you inform your content strategy.

60. Inbound Links
An indicator of content quality,
inbound links also help you
identify which content is helping
you improve your SEO.

61. Social Media Shares
Social sharing is another indication of content
quality, and also helps your organic search
strategy. If you need to fill the top of your
marketing funnel, identifying which content
garnered a lot of social media shares and
replicating it will help you score another
success.

62. Conversion Rate
You can get a conversion rate on just about
anything -- a landing page, a thank-you page, a
blog post call-to-action.
Measure the conversion rate across different
content assets to see what correlation you see
between content topics and formats, and the
channel on which it lives.

63. Rate calculator is inbuilt in all your
pages, been customer ratings.
The higher the indicator the higher your
comments on search results. For instance, you
could compare the conversion rate of a CTA
promoting the same offer on a blog, versus on
social media, to assess if one audience is more
interested in the content asset than another.
Analytics is the key at Glabex.

64. Glabex exists to make your
business profitable. Get in touch
with your customer, cross post
your word, make your team work
together and sell online with ease,
everything for you on Glabex,
for free…
Make sure you do not miss this opportunity, as it
is unique..