Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017. Did you miss the talk? Check back soon at the Selesti Blog for our accompanying blog post! https://www.selesti.com/blog

1. Lily Bradic
Content Strategist
Supercharged digital,
lovingly crafted to perfection

3. “Today’s rankings are driven by the
dynamic between individual
content relevance and user intent”

5. • The merger method
• Poor-performing pages
• Content audits
We’ll be covering:

6. Source: CMO (Adobe) 2015
51%
ahrefs.com/blog/increase-website-traffic/

7. Low koalaty

9. Keyword Cannibalisation

10. Solve keyword cannibalisation
Centralise authority
=
Organic ranking and traffic gains

12. - Top traffic-drivers
- Dropouts
- Top-level
- Intent
- Topic (e.g. savings, loans)
- Branded/non-branded
Group keywords by….

14. Behaviour – organic traffic
> Site content
> Landing pages
Sort by: Sessions (lowest first)

16. Does your content do
exactly what it says
on the tin in the title?

19. Source: Buzzfeed 2015

20. Stop creating content for the sake of it

21. Consolidate: pages that cover very
similar topics
Rewrite and refocus: unique content
that isn’t ranking
Source: Buzzfeed 2015

22. Source: Buzzfeed 2015

24. Source: Buzzfeed 2015
Content Audits

25. 1. Crawl first, audit later
4 tips for better content audits

26. 1. Crawl first, audit later
2. Customise your template
4 tips for better content audits

27. 1. Crawl first, audit later
2. Customise your template
3. Use a sample
4 tips for better content audits

28. 1. Crawl first, audit later
2. Customise your template
3. Use a sample
4. Cover qualitative findings
4 tips for better content audits

30. 12 seconds
Thank you!
Any questions?