An overview of different native ad formats with real-life examples

1. Screens with different Ad formats

2. Native Advertising / Scalable Content Distribution
Teaser Content+Content
Content Distribution in the past Content Distribution today

3. Native Advertising
• Native Advertising is the scalable
distribution of content marked as
advertisment to topic- and target group
relevant media. It is individualized in form,
function and visual appearance and can
be shared on social media and enables a
detailed monitoring.

4. Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
Ad Formats

5. Ad-Out
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video

7. After clicking, the user is
redirected to an external page.
This is a traditional Text-image.
The visual embedding is its only
native element.

9. Ad-In
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video

11. After clicking, the user is
redirected to an article with
full-value content. The „Ad-In“
is advertised with a native
teaser.

12. The advertisment is an element
within the published media.
The user doesn‘t have to leave
the medium he trusts.

13. The campaign runs
simultaneously on multiple
publishing media. It is
automatically delivered and
adjusted to the mediums form,
function and visual appearance

14. Pictures are scaled, fonts, titles
and teasers are adjusted and a
title and a short description are
generated automatically.

21. The formats
Native Brand Content (Ad-In) In-Feed Text / Image (Ad-Out) In-Feed Video
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22. Native Video is also
advertised with
Teasers

23. After clicking on the
teaser, the
background freezes.
The video can be
placed with or without
background branding.
The video can be
shared on social media
as well.

24. Visualization of content performance on the heat- and click map
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info@seeding-alliance.de