9. Social Media for
Small Businesses
Listening/Search Tools: Google Reader, Google Alerts
Web Tools: Google Analytics, Feedburner
Blog: Wordpress, Tumblr, TypePad, Blogger, LiveJournal
Social Conversation: Twitter, Email
Social Profile: Facebook, MySpace, Ning, LinkedIn
Social Bookmarking: Del.icio.us, StumbleUpon, Digg
Media Sharing: YouTube, Flickr, Vimeo, SlideShare
12. Social Media for
Small Businesses
Key Takeaway: Establish Your Expertise
Blog: Customers can see steak recipes and
other information for food lovers
YouTube Channel: Customers can watch
“how to” videos on YouTube from a master
chef
13. Social Media for
Small Businesses
Key Takeaway: Build Relationships
Yelp: The Carminitos team monitors their
Yelp profile and other user feedback to build
and maintain relationships, as well as
empower evangelists
15. Social Media for
Small Businesses
Key Takeaway: Leverage bloggers and
make your product relevant offline
Blog: The Joffrey’s team targeted specific
bloggers and blog readers, working to build
and maintain relationships with them
through product samples and active
interaction