Self-driving cars, cancer-fighting nanobots, social media changing the course of political history...for better or worse, we’re living in the future and facing new digital innovations at a breakneck pace. Is your organization keeping up, or is it going to get run over? In this webinar, See3 offers a glimpse into the digital future, and an introduction to a self-assessment tool to help ensure nonprofits and social causes face it fearlessly. Featuring: See3 Communications CEO Michael Hoffman and Director of Engagement Miriam Brosseau

1. Future-Proof Digital
Michael Hoffman, CEO
Miriam Brosseau, Director of Engagement

2. Well, hello! Meet today’s team:
Miriam Brosseau
Director of Engagement
Michael Hoffman
CEO
Briana Kerensky
Marketing Manager

3. See3 is the digital agency for do-gooders.
We work with nonprofits and social causes, activating people to change the
world. Through developing videos, websites and digital strategies, we deliver on
goals like fundraising, advocacy, awareness, recruitment and more.

4. I’m revealing the secret
to future-proof digital success in...

5. 3

6. 2

7. 1

9. “The future is here…
It’s just not evenly
distributed.”
- William Gibson

10. The world has changed!

11. The History of Mobile
2007
iPhone hits the market
2008
Blackberry stock price
plummets
2012
more smartphone users in the
US than other mobile users
2010
Angry Birds launches
2015
film at Sundance shot
totally on the iPhone
2010
4G comes to America
2011
Spotify comes to the US

13. Mobile has changed
humankind...literally.

16. The rise of
Artificial
Intelligence
“Alexa, make a donation to
Heartland Alliance.”
“Alright. How much would you
like to donate?”

17. Maybe the things that are the most like
IRL are the ones rising to the top:
● Messaging for 1:1 contact
● AI/Voice for “human” conversation
● Video carrying emotion
● Live feeds for real-time connection
● VR - empathy engine

18. To succeed in digital,
we need to be
more human.
So...what makes us human?

19. Maybe it’s the tools we use!
| Future-Proof Digital | @See3

20. Aaaannndd maybe not.
| Future-Proof Digital | @See3

21. “There have been
great societies that
did not use the
wheel, but there
have been no
societies that did
not tell stories.”
- Ursula K. Le Guin

22. “Storytelling is the brain’s
way of making sense of
our actions.”
– Michael S. Gazzaniga
Professor of Psychology,
Cognitive Neuroscience
UC Santa Barbara

23. Intentionally or not,
we are storytellers.
What story does your
messaging tell?

24. Let’s look at a
piece of
messaging that
carries a story...

25. What’s the story here?
...and who is the protagonist?

26. When your audience is using digital...
| Future-Proof Digital | @See3
...that’s their story.
(So make it about them.)

27. Case Story:
Make-A-Wish
and the “Wish Kid” narrative

28. | Future-Proof Digital | @See3

29. | Future-Proof Digital | @See3

30. Ask: who is the protagonist?

31. ...by making it about me.

32. The Future of Digital is…
not about you.

33. Being more human
on digital by
starting with stories
that put your
audience at the
center changes...

34. everything.

35. Ready to tell the right stories and
future-proof your cause?
| Future-Proof Digital | @See3

36. But I want to get
started now...
Never fear. Early next week, a white paper and self-
assessment tool will arrive in your inbox.
And all shall be well with the world.

37. mhoffman@see3.com
mbrosseau@see3.com
@Michael_Hoffman
@MiriamJayne
Michael Hoffman
Miriam Brosseau
Thank You!