In "Beyond Viral Video" participants will learn that organizations using online video effectively aren't just creating great content, they're creating great strategies. It all starts with understanding why video matters to your organization and rethinking what "viral" really means. Examples of how religious organizations are using video to extend their programs and events online, increase brand recognition, and create valuable content for its supporters will be shown and discussed. More info: http://www.see3.net/event/religion-communication-congress-2010

1. Prepared for RCC Presented by Michael Hoffman, CEO, See3 Beyond Viral Video www.see3.net | michael@see3.net | @Michael_hoffman

4. Visit : www.YouTube.com/NonprofitVideoAwards

7. Watch Video

8. October 9, 2006: Google Buys YouTube

9. YouTube: Why Video Matters In 1 Minute 20 hours of video are uploaded to YouTube Source: Alexa #4 Biggest Site in the World Bigger than MySpace and Wikipedia 58 Minutes Average time spent on YouTube Source: Nielsen//NetRatings (October 2007) - US audience. 48% 27.3 Female 52% 29.8 Male Gender 19% 10.9 55+ 21% 11.9 45-54 22% 12.3 35-44 19% 11.1 18-34 19% 11.0 <18 – 57.1 All Age % Users Users (M)‏

10. Your Audience is Watching

11. Search

12. The Tools are Improving

14. YouTube Channel Visit: http://www.youtube.com/vatican

15. Your Website is Your Channel

18. Viral to Who?

19. Viral to Who?

24. Tell Your Story with Passion Visit: http://www.charitywater.org/media/videos/index.php

26. Host a Video Blog Visit: http://bit.ly/cya00z

28. Promote or Show an Event Visit: http://www.marshillchurch.org/newhere

30. Livestream & Archive Events Visit : www.OurJewishCommunity.org

32. Create Educational Material Visit: http://www.youtube.com/watch?v=bt2NGA91vJE

34. Build a Community Visit: http://www.youtube.com/watch?v=ZKNZ3A9LzWs

36. Create an Awareness Campaign Visit: http://www.changethestory.net

38. Share Conversations Visit: http://www.bloggingheads.tv