The best online videos beg the question: "How did they do that?!” Video remains a mystery to many organizations because of all the questions that go into even a 30-second video: What do we want to achieve? What is our message? What style will we use? How we will distribute this? How will we measure success? Our panel features organizations big and small as they talk about the process and decisions that went into creating one of their videos. We'll discuss the strategy, the production, and the distribution—then show the result! Organizations will walk away with a clear understanding of how the most strategic, successful videos are made and used. http://www.see3.net/event/2010-nonprofit-technology-conference

3. Anatomy of a Video

5. Objectives Good Objectives Bad Objectives Create a communications tool supporters can share Go Viral Connect with supporters on deeper level Make a Video Fundraise using video Fill YouTube Channel Illustrate and influence a particular legislative bill Do Something New

6. Audience Good Audience Bad Audience Women 18-35 Everyone Parents of Young Children The Public Members of Congress The World Our Current Supporters People Who Care About Our Issue

9. Staff Produced

10. Documentary

11. Public Service Announcement

12. Animation / Motion Graphics

13. Personalized Video

14. Broadcast Events

26. Let’s Watch http://www.youtube.com/watch?v=hPI4o9BhTXc

27. Let’s Watch http://www.youtube.com/watch?v=zl7NKdiy1nw

29. Let’s Watch http://www.youtube.com/watch?v=eJHGQgEEBko

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