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H&M Pitch for First 100% Individualizable Fashion Collection
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H&M Pitch for First 100% Individualizable Fashion Collection
1.
PITCH PRESENTATION //
June 6, 2011
2.
WHO IS H&M?
H&M is a massive Swedish clothing conglomerate offering fashionable clothing for the best price.
3.
H&M’S COMPANY MISSION
4.
H&M’S COMPANY MISSION
“Everybody should be able to find their personal style within H&M collections.”
5.
BUT H&M HAS A
PROBLEM LATELY...
6.
THE RISE OF INDIVIDUALISM
7.
MASS-PRODUCTION MEANS A
LOT OF PEOPLE LOOK ALIKE
8.
THIS IS AN
ABSOLUTE NO-GO IN FASHION
9.
QUOTES ON THE
ISSUE
10.
QUOTES ON THE
ISSUE
11.
QUOTES ON THE
ISSUE
12.
QUOTES ON THE
ISSUE
13.
THAT’S WHY MOST FASHION-CONSCIOUS
PEOPLE DON’T SHOP AT H&M.
14.
SIMPLY, BECAUSE THEY
DON’T WANT TO LOOK ALIKE!
15.
SIMPLY, BECAUSE THEY
DON’T WANT TO LOOK ALIKE!
16.
SIMPLY, BECAUSE THEY
DON’T WANT TO LOOK ALIKE!
17.
THE CHALLENGE
18.
THE CHALLENGE
HOW CAN WE CHANGE THIS PROBLEM WITHOUT CHANGING OUR BUSINESS?
19.
BY INTRODUCING THE FIRST
100% INDIVIDUALISABLE FASHION COLLECTION
20.
INTRODUCING TO YOU
21.
by
22.
MADE BY
FOR YOU
23.
EVERYTHING STARTS WITH
A DIY FASHION KIT.
24.
EVERYTHING STARTS WITH
A DIY FASHION KIT. Back Front
25.
SOLD IN STORE
AT POS.
26.
SOLD IN STORE
AT POS.
27.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
28.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
29.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
30.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
31.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
32.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
33.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
34.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
35.
IN THERE IS
EVERYTHING YOU WILL NEED TO GET STARTED.
36.
SO NOW IF
YOU BUY A PAIR OF JEANS
37.
YOU GET INSTRUCTIONS
ON HOW TO MAKE IT UNIQUE.
38.
YOU GET INSTRUCTIONS
ON HOW TO MAKE IT UNIQUE.
39.
THE WEBSITE IS
THE FUNDAMENTAL PLATFORM OF THE CAMPAIGN WHERE
40.
YOU CAN DOWNLOAD
INSTRUCTIONS
41.
YOU CAN WATCH
DIY-TUTORIALS
42.
YOU CAN SHARE
YOUR DESIGNS WITH OTHERS
43.
AND YOU CAN
SIGN UP FOR IN-STORE WORKSHOPS
44.
OR FIND A
POP-UP LOCATION WHERE YOU CAN WORK WITH INSTRUCTORS
45.
OR FIND A
POP-UP LOCATION WHERE YOU CAN WORK WITH INSTRUCTORS
46.
AND PARTY!!!
47.
WE EVEN HOST
A CONTEST WHERE PEOPLE CAN SUBMIT THEIR DESIGNS
48.
WE EVEN HOST
A CONTEST WHERE PEOPLE CAN SUBMIT THEIR DESIGNS
49.
AND THE BEST
DESIGNERS WILL BE FEATURED IN THE MONTHLY JUST ME MAGAZINE.
50.
TO SPREAD THE
WORD, WE WILL LAUNCH A SPECIAL PRINT CAMPAIGN.
51.
WITH CITY LIGHT
POSTERS
52.
WITH CITY LIGHT
POSTERS
53.
AND BILLBOARDS
54.
AND BILLBOARDS
55.
THIS IS
NOT JUST A CAMPAIGN
56.
IT’S AN ON-GOING
MOVEMENT
57.
RELEVANT IN EACH SEASON’S
COLLECTION
58.
RELEVANT IN EACH SEASON’S
COLLECTION
59.
HELPING H&M TO
MAINTAIN RELEVANT TO THE FASHION AUDIENCE
60.
WHILE RESHAPING HOW
THE FASHION BUSINESS WORKS.
61.
62.
NOT CONVINCED?
63.
LOOK AT TATJANA’S
SKIRT.
64.
THANK YOU
Hinweis der Redaktion
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