1. The document summarizes several seminars attended by the author. Seminar topics included marketing companies Pepperlab and Mobile Vikings, international crisis communication, applying for jobs abroad, and multi-generational marketing. 2. One seminar on working and living abroad by Dirk Buyens was highlighted as particularly interesting and memorable due to the speaker's wealth of first-hand experience. 3. Reflections on the seminars noted both valuable lessons learned, such as the importance of networking, and room for improvement, such as providing more concrete examples. The seminars exposed students to concepts like ephemeral media and expectations of today's job market.

1. Seminars
Sebastiaan Debou
TMD 2

2. Seminar 1 : Pepperlab
• 28 October 2015 : Pepperminds,Handelsbeurs - Kouter 29,
9000 Gent, 13.30-18.00 (own chosen seminar)
• - Yearly organized
• - Marketing bureau
• - Offers sales and fundraising channel
• - Attractive for students and internships

3. Seminar 1 : Pepperlab
Schedule :
• - 14u45 : Welcome speech
• - 14u55: Seminar 1 : Mr. Jonathan
Janssen, marketing director of
Pepperminds
• - 15u45 : Seminar 2 : Mr. Hans Similon,
Chief Viking of Mobile Vikings
• - 16u30 : Break
• - 17u15 : Seminar 3 : Vincent De
Saedeleer, Chief Executive of Port Invest
• - 18u00 : Networking possibility

4. Seminar 1.1 : Jonathan Janssen
• Pepperminds : Active in 5 European markets
• Expanding rapidly
• Partnerships : Child Focus, BMW, Humo, Mobile Vikings,…
• Young and dynamic work force = Key to success
• Offers to retailers, publishers and charities

5. Seminar 1.2 : Hans Similon
• Chief Viking of Mobile Vikings
• Co-founder of the company
• Keys to success : Innovation, discipline and
skilled labour force and technology
• Mobile market : changing rapidly
• Be able to adapt to these changes
• = flexibility

6. Hans Similon : Mobile Vikings about “Old vs
New Media”
Source : STIMA. (2013). Hans Similon Mobile Vikings about “Old vs New Media”.
[Interview}. Brussels: FedwedPO

7. Seminar 1.3 : Vincent De Saedeleer
• Chief executive of Port Invest
• One of the largest transport company in Belgium
• Located in Antwerp, Ghent and Zeebrugge
• Mainly exports containers
• Question : what skills are nowadays most important for students?
• - Being flexible, languages, international, open-minded and
creativity are key factor in which students should excel.

8. Why did I chose for this seminar?
• - Pepperlab = booming marketing company
• - Works together with Artepreneur, student co-operation of
Artevelde
• - Can be interesting for a student job or entrepreneurship in the
future
• - Located all over Europe : Germany, Denmark, Sweden,…
• E.g. Gil Callens, a friend of mine, graduated as an Marketeer at
Artevelde and did his internship at Pepperlab, eventually he could
start working there.

9. Seminar 2 : Dirk Buyens
• 1 December 2015 :Dirk Buyens, Working and living abroad,
18.15 Aula 4
• Professor at Vlerick Business School
• Tips and Tricks of his own experiences

10. Working and living abroad
• Be prepared! Cultural differences!
• Every country has his own national regulations
• Administration and paperwork
• Language border e.g. In Spain = Nearly no one speaks English
• Get involved in the local society
• international experience is inevitable nowadays
• BUT ONLY LEAVE IF YOU CAN MASTER IT!!!

11. Most interesting seminar! Why?
• Told by a businessman with a lot of experience
• Professor at Vlerick Business School = an authority
• He knows what companies nowadays expect from students
• An international experience!
• Mentioned also the downsize aspects of working and living abroad
= not every person is made to live and work abroad
• E.g. -Relationships issues with wife, family and friends, cultural
- Celebrating new year’s eve in cab = cultural differences

12. Some extra information on the topic
• Make a personal budget to follow while abroad.
• Stay safe! Other country = Other rules
• Understand the Visa Requirements e.g. U.S.
• Characteristics you should have : adaptability, courage,
independence, congeniality, integrity and a love of travel
• Developing a new network of friends
• Contingency planning
• MAKE THE MOVE!

13. Seminar 3 : Anna Laajahti
• 8 December 2015 (International) Crisis communication and
management, 11.45-13.15 Aula 2, Finnish university
professor
• Topics handled :
• Crises and risks in a society
• Crisis management vs crisis communication
• Various phases in a crisis

14. Crisis communication vs crisis management
• Communication : The effort taken by an organization to
communicate with the public, when an unexpected event occurs
that could have an negative impact on the organization’s
reputation.
• Management : Strategic process of planning by which organizations
try to deal with threats, it aims to reduce risks.
• But crisis communication is a path to crisis management!!!

15. Various phases in a crisis
• Before crisis : Preparation and prevention
• During crisis : Warning and crisis response
• After crisis : Reconstruction/recovery and evaluation

16. Seminar 4 : K. Veldkamp
• 16 February 2016 : 'Applying for a job abroad' (Compulsory), 15.00
Aula 2
• What taken into account when applying for a job abroad ?
• - Administrative attention : Taxes & Insurances
• - Labour Laws = Information on EURES or KAMIEL
• Sources : Eu. (2016). Eures. Retrieved 20 March, 2016, from
https://ec.europa.eu/eures/public/homepage
• Kamiel. (2016). Info. Retrieved 15 April, 2016, from http://www.kamiel.info/

17. EEA vs Non EEA
• EEA = Free movement of workers, no work permit or Visa required
+ Regulation of social security and taxation
• E.g. Europe
• Non EEA = Work permit & Visa required and bilateral agreements
needs to be met
• E.g. Russia and U.S.

18. Curriculum Vitea
• Should be relevant towards company you apply for!
• Adapt and re-new it
• 4-8 senctences reflecting your personality
• 4/5 employers do not read covering letters!
• Try to be unique = Visuals, Light CV
• E.g. Infographic CV

19. Seminar 5 : J. Van den Bergh
• . 1 March 2016 : (Insites Consulting) Cross Generational Mark,
15.00-16.30 KNT L.03.01
• Different generations needs an adjusted marketing approach
• = multi-generational marketing combining :
• 1. Product needs change with life stages
• 2. Promotional message
• E.g. Harley Davidson & Disney

20. Who is up next?
• DNA aspects of the NXTGEN
• Gen Z : use of social media, texting and more (1997-now)
• Most popular word : (L)
• 1. Generation : “emotji-nol” = emoticons are part of the new generation =
used in commercials
• 2. Other popular : Frisky Cat. Tjatja lady

21. Ephermel Media :
• Snapchat : attention is needed to get the message, people have to look
E.g. Sprite, snapcodes on cans
Video : https://www.youtube.com/watch?v=_6inPSByRJY
source :Coca-Cola. (2015). Snapcodes. [Television advertisement]. Sprite.
• Vine
• Lifestreams
• Source : Lifestreams. (2016). Media. Retrieved 8 April, 2016, from
http://www.lifestreams.org/

22. Reflections
• 1. Pepperlab was an interesting event for me. The atmosphere and the location were
briljant. The seminars learned me what companies actually expect nowadays from
students. We, as students, have currently too high expectations, which lead to a gap
between schools and the labour market. Companies and schools should try to close these
gaps. For example more and longer internships could help. The networking session at the
end of the event, were an opportunity for us to get in contact with the company members
and partners. That is why I also suggest to implement networking sessions after the
seminars of TMD.
• 2. As mentioned earlier, the seminar given by Dirk Buyens, was for me the most interesting
one. He had so much experience in working and living abroad, that you knew that his
examples can really help you out in the future. Even after a few months I even
remembered his story about he and his wife celebrating new year’s eve in a cab. This only
shows that this seminar really has stuck in my mind.

23. Reflections
• 3. If I have to be honest, this seminar was reasonably poor of quality. It was like she just
promoted her university in Finland and wanted to attract students. On the other hand she
was very committed to convince us. I expected more of this seminar and probably
because of time issues she could not finish her presentation in a decent way. A positive
aspects was her clear explanation about crisis management and crisis communication.
Certainly in these times, the impact of the media in a crisis can not be underestimated.
E.g. Volkswagen
• 4. “Applying for a job abroad” learned me some new things. He brought up some
interesting websites like Kamiel and Eures. Secondly, the difference between EEA and
non-EEA can be crucial in your furture career. I have experienced that a lot of students
have difficulties to find an internship abroad. A friend of mine, could not go to the U.K.
for his internships because of administration problems. This seminar can really help
students to prepare themselves. Maybe he should added some more concrete examples of
the past.

24. Reflections
• 5. For me, this was the most difficult seminar of all I attended. It
was sometimes difficult to follow. Mainly, because marketing is a
field that is rather unclear for me. On the other hand, the seminar
learned me the different generations in marketing. He strongly
emphasized the importance of the NXTGEN and how companies
should adapt to this generation. I had never heard of ephermel
media. But thanks to his example of Sprite, he made clear that
students, already have been in contact with ephermal media
through social media.

25. Sources
• STIMA. (2013). Hans Similon Mobile Vikings about “Old vs New Media”. [Interview}. Brussels: FedwedPO
• Interexchangeorg. (2016). Interexchangeorg. Retrieved 4 April, 2016, from https://www.interexchange.org/working-
abroad/tips-living-and-working-abroad/
• Heiter, Celeste. (2016). The Basic Criteria to Successfully Live and Work Abroad. Retrieved 16 December,, from
http://www.transitionsabroad.com/publications/magazine/0401/what_it_takes_to_life_and_work_abroad.shtml
• Clementscom. (2014). Clements Worldwide. Retrieved 20 December, 2015, from
https://www.clements.com/resources/articles/Five-Tips-for-Living-and-Working-Abroad
• Schwietert, julie . (2007). 10 tips for packing up and living abroad. Retrieved 15 December, 2015, from
http://matadornetwork.com/notebook/10-tips-for-packing-up-and-living-abroad/
• Internations. (2014). Expat living tips upon arrival. Retrieved 15 December, 2015, from
https://www.internations.org/magazine/expat-living-tips-upon-arrival-15304
• Pepperlab. (2016). Pepperminds. Retrieved 20 March, 2016, from http://www.pepperminds.be/