Oculus Connect 2014 - The value of VR for professional applications
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VR has been used by professionals for the last 20 years because it saves lives, time and money. Long before the Oculus Rift, engineers have used VR to design and prototype cars, planes, boats, and more. Virtual supermarkets are created to study the impact of a store layout and product packaging. Training simulations are used by a wide variety of professionals like firefighters and surgeons. Therapists use VR to treat phobias in a controlled environment. We will go through all these applications (and many more) and see why VR is an invaluable tool for life.
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Oculus Connect 2014 - The value of VR for professional applications
- 1. The value of VR for! professional applications Sébastien ‘Cb’ Kuntz ! CEO! @SebKuntz! MiddleVR.com
- 2. Sébastien ‘Cb’ Kuntz (French railways) Founder & President
- 3. • Simplify creation of VR apps! • MiddleVR for Unity/Unreal! • A plugin for professional applications! • Add rich interactivity! • Menus, webpage display, navigations, manipulations…! • Use any VR device! • Oculus Rift, Cave, 3DTV, …! • Leap Motion, Kinect, Razer Hydra, …! • http://www.middlevr.com/download
- 5. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Conclusion
- 6. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Conclusion
- 7. Virtual reality Presence in a virtual world
- 8. Experience of presence is in your brain !
- 9. Mind = intelligence Body = senses
- 10. Ridiculous If it’s real VR, you probably look ridiculous
- 11. What is VR today? • VR is reborn?! • VR never died!! • Peugeot: 9M$ since 99! • Renault: 4M$ new VR system! • 2018: Market estimated at 5B$ (Hardware + Software)
- 12. Because VR is used to improve reality! Saving lives, time and money
- 13. Why Now ? • Economy! • Goods! • Services! • Experience! • VR is the ultimate experience! • Democratization
- 14. BIG BANG!!!
- 15. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Conclusion
- 16. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Conclusion
- 17. Engineering Before VR (c) Toyota
- 19. Engineering with VR (c) Peugeot PSA
- 20. Engineering with VR • Break screen barrier! • Life-size model! • Natural communication tool! • Distant collaboration (c) BMW
- 21. Engineering with VR • Validate design! • Identify conception errors early! • Faster iterations! • Ability to risk new crazy ideas (c) Jaguar
- 22. Design VR4D (c) Clarte
- 23. Design VR4D (c) Clarte
- 24. Engineering with VR • Test acceptability
- 25. Engineering with VR (c) Miele • Ergonomy / usability! • Validate interactions
- 26. E! ngineering with VR • Validate! • Construction! • Maintenance / repair! • Ergonomic analysis of posture! • Training! IMPROOV (c) Ford
- 27. Challenges • Acceptability! • Getting 3D data! • Touch
- 29. Value of VR for engineering • Lower product design times! • Increased quality! • Increased confidence! • Reduced risks! • More innovations! • Better acceptability! • Products! • Work environments! • Cost savings
- 30. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Going beyond reality! • Conclusion
- 31. Marketing • Advertisement! • VR is cool and new! • Powerful experiences! • Strong emotions -> better customer engagement
- 32. Marketing - Market study • Evaluate and iterate quickly! • Store layout! • Product packaging! • Record/analyse customer (c) Antycip
- 33. Marketing Beyond reality • Virtual showroom! • Show all variations! • Limited real space! • Infinite virtual space! • Remote sales
- 34. Value of VR for Marketing • High-tech image! • Buzz! • Increase revenues! • Increase customer engagement! • Reduce time/cost of product/store design
- 35. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Conclusion
- 37. Training with VR Fiacre (c) SNCF
- 38. Training with VR Simurat (c) SNCF
- 39. Training with VR Saint Gobain / Clarte
- 40. Training with VR “Tell me, and I will forget.! Show me and I may remember.! Involve me, and I will understand. “! Confucius
- 41. Training with VR • Motivation! • Easy to use! • Practice actual gestures! • Repeat until master! • Record, analyse, replay! • What you have learned in VR transfers in real life (c) XVR
- 42. Training with VR • Practice procedure! • Mission planning! • Rescue hostage! • Disaster evacuation! • Traffic accident! • Controlled scenarios Re-lion
- 43. Training with VR • Particularly useful! • If object/environment doesn’t exist yet! • If object/environment can’t be monopolised (c) Lockheed Martin CHIL
- 44. Training with VR • Practice rare/dangerous/expensive situations! • Easy accessibility! • Duplicate training sites! • Reduced costs! • Save material
- 45. Training - Beyond Reality • Change world scale! • Change time scale! • Watch action in slow or fast motion! • Visit the past or the future
- 46. Training - Beyond Reality • Simplify reality! • Show invisible effects! • Display tension, stresses, temperature, audio, magnetic field, electric field, gas, IR, heat ….
- 47. Communication training B. Lok - U. Florida - Diana • Crisis management! • Angry customer! • Train speaking in public! • Don’t need to hire actors
- 48. Value of VR for training • Body involved! • More efficient! • More accessible! • Costs reduced! • Risks reduced! • Waste reduced
- 49. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Conclusion
- 50. Architecture / Urban planning • Replace physical mockup! • Experience from human POV! • Marketing! • Communication tool! • Engineering/prototyping! • Clashes in cables! • Identify usability issues! • Wheelchair access! • Evaluate emotions! • …
- 51. Value of VR for Architecture • Reach decisions faster! • Better acceptability and quality! • Reduced costs and risks! • Lower product design times! • More innovations
- 52. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Conclusion
- 53. Scientific visualisation • Analyse big data intuitively! • Natural interactions! • Human brain is a pattern matching machine! • Visualize! • Geology! • Physics simulations! • Non-realistic rendering! • Display tension, temperature etc. (c) University Utah
- 54. Plan • What is VR ?! • Applications! • Engineering! • Marketing! • Training! • Architecture! • Scientific visualisation! • Health! • Conclusion
- 55. Virtual body
- 56. Virtual body
- 57. Virtual body
- 58. Virtual body
- 59. Acrophobia
- 60. Phobia treatment
- 61. Reduce drugs usage Snow World (c) Firsthand & University of Washington HITLab
- 62. Improve confidence Standford University (VHIL)
- 63. Improve Empathy Sensivise - Arts et Métiers ParisTech
- 64. Change perception of others Hunger in LA - N. de la Penna
- 65. Rehabilitation
- 66. Warning • Sometimes 3D is better than VR! • So why VR?! • Why not VR?! • Presence! • Put human in center! • Natural interactions / emotions / reactions
- 67. 1 Picture = 1’000 Words
- 68. 1 Movie = 1’000 Pictures
- 69. 1 VR app = 1’000 Movies
- 70. 1 VR app = 1000 Movies = 1’000’000 Pictures = 1’000’000’000 Words
- 71. Is VR Dangerous ? • Yes !! • As any new tool! • More powerful than radio, press, TV, internet! • But also very powerful for changing the world in a positive way
- 72. Conclusion
- 73. VR not to escape reality but to improve reality
- 74. Thank you ! Questions ? ! Cb@MiddleVR.com @SebKuntz @MiddleVR