Cisco forecasted that by the year 2019, video content will be a huge determinant of search traffic in the US. You need to have more video content on your website if you are expecting to sustain
2. Why is Video so Popular?
Videos are an easy way to abstract content of all kinds. Today, when
the technology has engrossed enough that video content can be
easily delivered, people are enjoying it like a cake at a birthday
party.
Videos allow the users to multitask while watching or listening to a
video. This eventually allows the users to get information faster on a
subject.
Users are shifting towards video content and are demanding for it
because they want something that is easy to get involved with.
4. Reasons To Have Video Content
Creates Emotional Connection
Builds Trust
The Art Of Storytelling.
5. Creates Emotional Connection
Just like building trust, video content is also remarkable at nurturing
an emotional connects with the users. Think of any pronounced,
heartrending story that enthuses other people; video content allows
you to use music, imaginings, and a great story to associate, which
the text content has a very hard time doing.
6. Builds Trust
You can nurture a ‘real’ connection with your users via videos,
because it brings in people, places, personalities and things.
Instagram and YouTube are able to create online celebrities just
because this video format allows a person’s personality to be
showcased effortlessly as compared to the other types of content. A
business can do the same, forming a bond with a user that will build
conviction.
7. The Art Of Storytelling
You often have only a few seconds to create engagement and with a
text blog or article, it is hard. However, Digital Marketing Experts
believe that with video content, that same short period can have a
lot, packed with both audio and visual inputs if you are good at
utilizing an enthralling storytelling.
8. Conclusion
You need to have more video content on your website if you are
expecting to sustain, as more and more users prefer videos over the
other methods of content delivery. Not to say that other content
types don’t have a place, because they do, but if you don’t include
more video content, then you are jeopardizing the conversions that
your competition will take away gratefully.
9. Contact Us
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Phone Number: +1 240 241 6902
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Mohali, Punjab, 160071, India
Phone Number: 0172 521 8500