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Searchmetrics Traffic and Brand Awareness using the Searchmetrics Suite

Register to view on demand:
http://www.searchmetrics.com/news-and-events/traffic-brand-awareness/

Join the deminar so that you can learn how to:

Monitor high traffic pages with Visibility Guard
Discover how accessible your pages are with Internal Linking
Leverage Competitive Keyword Discovery to drive more traffic to your site
Register today so that you can take advantage of the added power of performance dashboards, content gap analysis and Searchmetrics Proprietary Data to help track, measure, and boost your brands performance online! Save your seat!

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Searchmetrics Traffic and Brand Awareness using the Searchmetrics Suite

  1. 1. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 1© Searchmetrics.. All Rights Reserved. Do not distribute without permission. Presented by Kirby Burke SEARCHMETRICS DEMINAR TRAFFIC & BRAND AWARENESS USING THE SEARCHMETRICS SUITE™
  2. 2. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 2 © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 2 YOUR SEO GUIDE KIRBY BURKE, SEO STRATEGIST www.linkedin.com/in/kirbyburkejr k.burke@searchmetrics.com “Targeting the right topics and serving a site that’s easily accessible to users and search engines are the primary factors of SEO success.” — Kirby
  3. 3. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 3 3© Searchmetrics.. All Rights Reserved. Do not distribute without permission. • Established in 2005 • Searchmetrics is an SEO & Content Optimization platform • We own all of our own data (Research Cloud) • A data and knowledge repository that contains over 250 billion data elements that are continuously updated like keywords, search topics, social and PPC data—reaching back to 2009. • We have two products Searchmetrics Content Experience™and the Searchmetrics Suite™ that services a variety of customers (F500, enterprise, eCommerce) ABOUT US No Guesswork Needed!
  4. 4. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 4 4© Searchmetrics.. All Rights Reserved. Do not distribute without permission. WEBINAR FOCUS > Competitive Keyword Discovery > Internal Link Optimization > Visibility Guard
  5. 5. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 5© Searchmetrics.. All Rights Reserved. Do not distribute without permission. COMPETITIVE KEYWORD DISCOVERY Identify competitors Keywords which you and competitors are ranking Keywords which only your competitors rank
  6. 6. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 6 6© Searchmetrics.. All Rights Reserved. Do not distribute without permission. : : : Indirect InformationalDirect TYPES OF COMPETITORS
  7. 7. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 7 7© Searchmetrics.. All Rights Reserved. Do not distribute without permission. THEIR unique keywordsYOUR unique keywords SHARED keywords COMPETITIVE KEYWORDS
  8. 8. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 8 8© Searchmetrics.. All Rights Reserved. Do not distribute without permission. THEIR traffic YOUR traffic COMPETITIVE TRAFFIC INDEX
  9. 9. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 9 9© Searchmetrics.. All Rights Reserved. Do not distribute without permission. BENEFITS OF COMPETITIVE KEYWORD DISCOVERY • Complete understanding of your competitive landscape (Direct, Indirect and Informational competitors) • Optimize existing content for which your competitors are outranking you • Take additional Market Share by targeting keywords that are exclusive to competitors
  10. 10. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 10© Searchmetrics.. All Rights Reserved. Do not distribute without permission. INTERNAL LINK OPTIMIZATION How a site is structured How accessible content is to users & crawlers Which pages have the most value & potential
  11. 11. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 11 11© Searchmetrics.. All Rights Reserved. Do not distribute without permission. INTERNAL LINKING RANKING FACTORS • Correlation between highest-ranking sites and number of internal links • On average, mobile pages have about 40% less internal links than desktop pages • Internal Links pass “link juice” to pages and provide context to Google about which pages are the most important on your site
  12. 12. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 12 12© Searchmetrics.. All Rights Reserved. Do not distribute without permission. HOW TO MEASURE INTERNAL LINKING CheiRankSPS
  13. 13. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 13 13© Searchmetrics.. All Rights Reserved. Do not distribute without permission. SPS HOW TO MEASURE INTERNAL LINKING • Searchmetrics Page Strength (SPS) • Measures the amount of link juice on a URL • SPS is passed through internal links from other pages • Similar to Google’s PageRank
  14. 14. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 14 14© Searchmetrics.. All Rights Reserved. Do not distribute without permission. CheiRank HOW TO MEASURE INTERNAL LINKING • Measurement of how effectively a page can pass link juice to others • Based on the number of outgoing links from a page • Pages with high CheiRank are called Hub Pages
  15. 15. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 15 15© Searchmetrics.. All Rights Reserved. Do not distribute without permission. LINK BALANCE CheiRankSPS How well am I linking TO my page? How well am I linking FROM my page?
  16. 16. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 16 16© Searchmetrics.. All Rights Reserved. Do not distribute without permission. BENEFITS OF INTERNAL LINKING ANALYSIS • Identify pages with the highest SPS • Leverage Hub Pages to push link juice to pages with low SPS • Optimize inconsistent anchor texts in links that send conflicting signals to Google • Resolve technical issues that are preventing link juice from flowing through your site
  17. 17. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 17© Searchmetrics.. All Rights Reserved. Do not distribute without permission. VISIBILITY GUARD Monitors technical performance of important pages Pushes alerts when issues are discovered
  18. 18. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 18 18© Searchmetrics.. All Rights Reserved. Do not distribute without permission. VISIBILITY GUARD
  19. 19. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 19 19© Searchmetrics.. All Rights Reserved. Do not distribute without permission. VISIBILITY GUARD ALERTS
  20. 20. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 20 20© Searchmetrics.. All Rights Reserved. Do not distribute without permission. BENEFITS OF VISIBILITY GUARD • 24/7 monitoring of your highest-value pages • Prompt alerts for up to 13 different, technical issues • Resolve issues before Google discovers them and impacts your rankings
  21. 21. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 21 21© Searchmetrics.. All Rights Reserved. Do not distribute without permission. • Identify competitors’ performance and take Market Share from them by optimizing competitive keywords and creating content for keywords currently exclusive to competitors • Optimize Internal Linking to provide context about content to users and search engines and push link juice to the most-important pages • Receive alerts for technical issues on important pages and resolve them before Google discovers them and adjusts your rankings KEY TAKEAWAYS
  22. 22. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 22 22© Searchmetrics.. All Rights Reserved. Do not distribute without permission. THANKS FOR VIEWING OUR CONTENT www.linkedin.com/in/kirbyburkejr k.burke@searchmetrics.com Be sure to check out our blog! https://blog.searchmetrics.com/us/

Register to view on demand: http://www.searchmetrics.com/news-and-events/traffic-brand-awareness/ Join the deminar so that you can learn how to: Monitor high traffic pages with Visibility Guard Discover how accessible your pages are with Internal Linking Leverage Competitive Keyword Discovery to drive more traffic to your site Register today so that you can take advantage of the added power of performance dashboards, content gap analysis and Searchmetrics Proprietary Data to help track, measure, and boost your brands performance online! Save your seat!

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