Searchmetrics Online Workshop: Travel Ranking Factors

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Register here to watch the on demand: http://www.searchmetrics.com/news-and-events/deminartraffic-brand-awareness-using-thesearchmetrics-suite/ Join the deminar on Thursday, August 17 to understand how you can leverage the Content Gap Analysis, the added power of performance dashboards and Searchmetrics Proprietary Data to help track, measure, and boost your brands performance! Register today!

Marketing

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PRESENTED BY TYSON STOCKTON
TRAVEL RANKING FACTORS
SEARCHMETRICS ONLINE WORKSHOP

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INTRODUCTION
TYSON STOCKTON
RANKING FACTORS EXPERT,
PROFESSIONAL SERVICES MANAGER
t.stockton@searchmetrics.com
linkedin.com/in/tysonstockton
@tyson_stockton

© Searchmetrics.. All Rights Reserved. Do not distribute without permission. 3© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission.
2017 Ranking Factors
Industry Differences
Travel Industry
Ranking Factors
Most Interesting
Factors in Travel
Fun Facts in Travel
AGENDA

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4
4© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission.
RANKING FACTORS
DATA SET
Big Data
Searchmetrics Research
Cloud
Search Terms
Top search terms
by search volume
Google Positions
Top Google Positions
Ranking Factors
100+ Ranking Factors

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PAGE LOAD
TIMES

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6
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KEYWORD
IN TITLE

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7
7© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission.
KEYWORD
IN TITLE

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8
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WORD
COUNT

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NUMBER
OF IMAGES

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CONTENT
RELEVANCE

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The Ranking Factors are not
rigid anymore, they are
formless, shapeless and they
adapt to the object. Just like
water that changes it shape
when you put it into a cup,
bottle or teapot; Ranking
Factors can and must be
shaped into a specific industry.

© Searchmetrics.. All Rights Reserved. Do not distribute without permission.
12
12© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission.
Searchmetrics
Research
Cloud
Top search terms
by search volume
Top Google positions
Deep
Ranking
+
Relevance
Factors
Big Data!
More than just general Ranking Factors
RANKING FACTORS
DATA SET

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13
13© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission.
DIFFERENT INDUSTRIES,
DIFFERENT RANKING FACTORS

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14
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RANKING FACTORS
FOR TRAVEL

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15© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission.
RANKING FACTORS
FOR TRAVEL

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16© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission.
RANKING FACTORS
FOR TRAVEL

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18
18© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission.
Airline Tickets
Budget Rental Car
Vacation Rentals
Celebrity Cruises
Things to do in Vancouver
Vegas Hotels
Cheap Flights in Europe
RANKING FACTORS FOR
THE TRAVEL INDUSTRY
Example Search Queries

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MOST INTERESTING RANKING
FACTORS FOR TRAVEL

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20
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NOTEWORTHY TRAVEL
RANKING FACTORS

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QUESTIONS?
t.stockton@searchmetrics.com
linkedin.com/in/tysonstockton
@tyson_stockton

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Searchmetrics Online Workshop: Travel Ranking Factors

1. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 1© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. PRESENTED BY TYSON STOCKTON TRAVEL RANKING FACTORS SEARCHMETRICS ONLINE WORKSHOP

2. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 2 2© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. INTRODUCTION TYSON STOCKTON RANKING FACTORS EXPERT, PROFESSIONAL SERVICES MANAGER t.stockton@searchmetrics.com linkedin.com/in/tysonstockton @tyson_stockton

3. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 3© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. 2017 Ranking Factors Industry Differences Travel Industry Ranking Factors Most Interesting Factors in Travel Fun Facts in Travel AGENDA

4. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 4 4© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. RANKING FACTORS DATA SET Big Data Searchmetrics Research Cloud Search Terms Top search terms by search volume Google Positions Top Google Positions Ranking Factors 100+ Ranking Factors

7. © Searchmetrics.. All Rights Reserved. Do not distribute without permission.© Searchmetrics. Alle Rechte vorbehalten. Verbreitung nicht ohne Erlaubnis. 7 7© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. KEYWORD IN TITLE

11. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 11© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. The Ranking Factors are not rigid anymore, they are formless, shapeless and they adapt to the object. Just like water that changes it shape when you put it into a cup, bottle or teapot; Ranking Factors can and must be shaped into a specific industry.

12. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 12 12© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. Searchmetrics Research Cloud Top search terms by search volume Top Google positions Deep Ranking + Relevance Factors Big Data! More than just general Ranking Factors RANKING FACTORS DATA SET

13. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 13 13© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. DIFFERENT INDUSTRIES, DIFFERENT RANKING FACTORS

17. © Searchmetrics.. All Rights Reserved. Do not distribute without permission.© Searchmetrics. Alle Rechte vorbehalten. Verbreitung nicht ohne Erlaubnis. 17 17© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. TRAVEL INDUSTRY IMPORTANT PLAYERS Online Travel Agencies News/Information Portals Price Comparison Sites Travel Transportation Hotel Chains Platforms Discount Travel Sites Travel Inspirations

18. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 18 18© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. Airline Tickets Budget Rental Car Vacation Rentals Celebrity Cruises Things to do in Vancouver Vegas Hotels Cheap Flights in Europe RANKING FACTORS FOR THE TRAVEL INDUSTRY Example Search Queries

19. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 19 19© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. MOST INTERESTING RANKING FACTORS FOR TRAVEL

38. © Searchmetrics.. All Rights Reserved. Do not distribute without permission. 38 38© Searchmetrics, Inc. All Rights Reserved. Do not distribute without permission. QUESTIONS? t.stockton@searchmetrics.com linkedin.com/in/tysonstockton @tyson_stockton

Searchmetrics Online Workshop: Travel Ranking Factors

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