SlideShare ist ein Scribd-Unternehmen logo
1 von 61
Downloaden Sie, um offline zu lesen
Go to www.kahoot.it on your mobile device
Enter the PIN code
Pick a player name
Win big prizes
If you like the quiz then our “Simply The Best”
workshop this afternoon will be even better
Maintaining a strong relationship
with your brand
Feed information to your
customers
Brand presence
Content marketing
Longer conversion period
Granular targeting methods
Creative & engaging ad formats
Instant results
Reaches new audiences
Shorter conversion period
Consider integral part of the
conversion funnel
Organic post overload
January 2016 - mid-July 2016, publishers’ Facebook
Pages have experienced a 52% decline in organic reach,
according to social publishing tool SocialFlow
Mainly due to Facebook’s updated algorithm to shift the
balance of what is seen – prioritising content from friends
over brand publications
Therefore paid advertising on social platforms is being
used to make up for this shortfall
Increase in social
media ad spend YoY
Source: http://socialmedialondon.co.uk/digital-social-mobile-statistics-2015/
Active mobile social
accounts in 2015
worldwide
Social network ad spend expected to reach
$35.98 billion by 2017, representing 16% of all
digital ad spending globally
Social media advertising grew by 55% in 2015 to
$10.9 billion
http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
http://adage.com/article/digital/iab-digital-advertising-generated-60-billion-2016/303650/
Founded 2004 by Mark Zuckerberg
1.18 billion daily active users on average
for September 2016
1.66 billion monthly mobile users as of
September 2016
More than 1 million SMEs advertising
through Facebook & an estimated yearly
spend of $100 million by larger
companies*
*2015 - https://smallbiztrends.com
Single Image Video Carousel
Auction based model - fits any budget, you choose budget and audience
Formats: Single Image, Carousel & Video
Images: https://www.facebook.com/business
Various calls to action to suit your business:
Targeted ads to reach different audiences:
Custom audiences: find your existing customers on Facebook using
a customer contact list, website traffic or activity in your app
Lookalike audiences: find more people who are similar to your best
customers
Target by: location, demographic, interests, behaviours,
connections, Partner Categories (provided by Facebook’s third-
party data partners – can target people based on offline
behaviours)
Apply Now
Book Now
Contact Us
Download
Learn More
Request Time
See Menu
Shop Now
Sign Up
Watch More
Earlier this year Facebook launched Canvas  “an
immersive and expressive experience on Facebook
for businesses to tell their stories and showcase their
products”
Ads designed for mobile  available on Android &
iOS
A combination of videos, still images and call-to-action
buttons
Users swipe through a carousel of images, tilt to view
panoramic images and zoom to view images in detail
Advertisers have complete creative control
Created by Kevin Systrom and Mike Krieger
Launched in October 2010
Bought by Facebook in September 2012
500m+ monthly actives, 300m+ daily actives, 4.2b likes
daily, 95m+ daily posts
All about visual sharing
To compete with Twitter’s Vine, Instagram released a 15
second video component to their platform on June 20,
2013. Within the first 24 hours, 5 million videos were
uploaded.
Very similar to Facebook
In order to run ads on
Instagram, you need a
Facebook Page
Photo, video & carousel formats
Ads purchased and managed
through Facebook’s self-serve
interfaces (Ads Manager &
Power Editor)
Instagram has recently introduced a new shopping feature
Helps users identify and purchase products in photos from
brands in their feeds
Does not allow you to make an actual purchase within the app
Selected partners can include a “Tap to view products” icon
1 tap  the icon brings up tags next to each item showing product
information and price,
2 taps  loads a product page inside Instagram with more
information
To complete a purchase, Instagram will send users to the purchase
page on the retailer’s mobile website or app Source: http://www.recode.net/2016/11/1/13478838/instagram-
shopping-commerce-brands-discovering
List of partners includes brands such as Abercrombie, Kate Spade
and Macy’s
Retailers are not currently paying Instagram to take part in the
shopping test
Shopping features will not be included in Instagram Ads…for now
Both Twitter and Facebook have previously introduced a “Buy”
feature within their apps, only to later remove it
Test only including a small group of iOS users in the US to begin
with
Source: http://www.recode.net/2016/11/1/13478838/instagram-
shopping-commerce-brands-discovering
Founded 2006
Founders: Jack Dorsey, Evan Williams, Biz Stone
& Noah Glass
A global platform for public self-expression and
conversation, in 140 characters, in real time
313m monthly active users
82% active users on mobile
40+ languages supported
Promoted Tweets – ordinary tweets purchased by advertisers to reach a wider group of users or to
encourage engagement from their current followers
Promoted Accounts – suggested accounts people don’t currently follow and may find interesting
Promoted Trends – users see time-, context-, and event-sensitive trends promoted by advertisers
Pay-per-link-click model
Promoted Tweet
PromotedAccount
Promoted Trend
‘The world’s catalogue of ideas’
Privately held company - owned by Benjamin Silberman, Paul Sciarra
and Evan Sharp
Managed by Cold Brew Labs, Inc. - a company that Silbermann and
Sciarra founded in March 2010
Validated at $11 billion
Available in 30+ languages
300 million Fashion Boards
180 million Food/Drink
Boards
130 million Home Décor
Boards
30 million Education Boards
Promoted Pins - just like normal Pins, only you pay to
have them seen by more people
Auction based – enter your maximum CPC bid
They’re native ad units that help people discover and
save ideas
You must have a US, CA, or UK - based business
account to use Promoted Pins
Promoted Pins drive traffic back to your website
where Pinners can take action
2 Goal Options:
Boost engagement with your pins: Track audience’s signals of intent – charged for each engagement on your
pin (closeup, repin, click)
Get traffic to your website: Send a motivated audience to your content – charged for clicks to your website
Business & employment-oriented social
network
Founded by Reid Hoffman, Allen Blue,
Konstantin Guericke, Eric Ly and Jean-
Luc Vaillant
Officially launched on May 5, 2003
Available in 24 languages
B2B
Minimum CPC of $2
There are 2 main ad
placements:
Sponsored Content (on desktop,
mobile & tablet) - Native in
stream ad that looks like a
Linkedin post
Text ads (only on desktop) –
Right hand side & along the top
Pricing = pay-per-click (CPC) or pay-per-1,000 impressions (CPM)
Minimum costs are:
$10 daily budget per campaign.
$10 total budget per campaign (an optional feature for Sponsored Content).
$2 minimum bid (for CPC or CPM).
Targeting by:
Google Company
Launched May 2005
More than 1 billion users
Available in 70+ countries and 60+ languages
More than half of YouTube views come from mobile devices
On mobile, the average viewing session is now more than 40
minutes
Pre-roll video ads – appear before other videos
Other video ads – appear beside playing videos and in search results
Cost: you control your daily budget and you only pay when someone engages with you ad
– don’t pay if they skip before 30 seconds (or the end)
Targeting by demographic, interests, topics, keywords, placements and remarketing lists
Link your YouTube account to your AdWords account to create custom audiences
Track your ads with YouTube’s built-in Analytics
Interactive ads – allows viewers to further engage with your brand
E.g. Call-to-action overlays generating clicks to website & shopping cards with product
details from linked Merchant Centre
Founded 2011by Co-Founders Evan Spiegel & Robert
Murphy
Formerly known as Snapchat Inc. but became Snap Inc. in
Sept 2016. Based in Venice, California
Current valuation is approximately $18 billion
Text and photo based messaging application
Daily views increased by 400% between May 2015 – May
2016
By May 2017, Snapchat will surpass 18 billion daily video
views
Snapchat’s video views are now greater than Facebook’s
http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-
need-to-know/#gs.fIlAILM
60% of all smartphone users are now on Snapchat of which millennials account for 70%
More users than Twitter
500 million Snapchat stories a day
Users spend on average 25-30 minutes a day on Snapchat
Snapchat launched its advertising service, 3V, in 2015
Snapchat ads are viewed anywhere between 500,000
to a million times a day
Recently expanded their advertising options and now
allow marketers to make purchases through the app
Targeting: CEO Evan Spiegel has previously expressed
how the app is against “creepy” targeted advertising
Targeting options by gender, age, device, location &
context (e.g. specific publisher or audience “bundles”
grouped by theme)
http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-
need-to-know/#gs.fIlAILM
http://mediakix.com/2016/01/snapchat-statistics-2016-marketers-
need-to-know/#gs.fIlAILM
• SNAP ADS:
• 10 second, vertical, full screen video ad that appears in
the context of other snaps.
• Swipe up option to see more
• Swipe-up rate for Snapchat is 5x higher than the average
CTR on comparable platforms
• SPONSORED GEOFILTERS:
• Special filters users can apply to their snaps
• When users are in the location(s) of your choice, your
Geofilter explains where, when and why they took the
snap
• SPONSORED LENSES:
• Brand activation  offers a “play time” where the users
spend time playing with the interactive ad you’ve created
• Some include prompts like “raise your eyebrows” to
trigger an animation
• DISCOVER
• A section of Snapchat that hosts new content from publishers
• Not on native landing page, must be accessed through Discover or
Stories pages
• Advertisers can take over all ad space or own a 10 second segment
of a publisher’s Discovery Story
• Best suited to advertisers looking to fuel national awareness
• Pricing determined by view count  cost per view = $0.02
• LIVE STORY
• A series of user-submitted content documenting major events and
themes
• Advertisers can opt to take over all ad space or sponsor 10-second
segments of a Live Story
• Signified by an “ad” watermark on the video and are active for 24
hours
Barry Madge, Manor House Hotel
Using Facebook’s powerful audience targeting
and ad formats, SearchStar created campaigns
for family and golf breaks. The targeting included
breaking out campaigns by parent age-bands,
ages of children, competitor and golfing interests.
Carousel ads were created with engaging and
appealing imagery, while tailored landing pages
were set up to ensure each audience segment
had the most relevant information to them.
SearchStar suggested a running social ads on
Facebook and Twitter to increase website visits
and bookings during their peak booking period.
Facebook running prospecting and remarketing
campaigns with both image and video ads. We
also ran a campaign to drive Page Likes.
Twitter running prospecting and remarketing with
both video and image ads. We also ran a re-
engagement campaign targeting users that had
interacted with the prospecting video, encouraging
them to visit the site and book a villa. Lisa Leggate, To Tuscany
Between 1 January – 29 February 2016
Initial campaigns were set up on Facebook
encouraging recent site visitors to book,
However, we quickly found the conversion rate to
be lower than other marketing channels.
In order to increase conversion we suggested
running a four-week promotion remarketing
offering a discount on any parking booked through
Facebook. With the introduction of a promo
code, 5% less budget was spent while delivering
a 1741% increase in bookings. Facebook is now
a much more significant contributor to total
monthly sales and revenue for the car park.
Alec Hodgson, Edinburgh Airport
Go to www.kahoot.it on your mobile device
Enter the PIN code
Pick a player name
Win big prizes
Reliable Analytics Account set up
Social traffic sources correctly ‘tagged’
Use the Analytics reports
Understand how social appears in your journeys

Weitere ähnliche Inhalte

Was ist angesagt?

MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...
MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...
MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...MobiTree, LLC.
 
Facebook Advertising
Facebook Advertising Facebook Advertising
Facebook Advertising Ashley Segura
 
Massively Epic List of 125 Growth Hacks
Massively Epic List of 125 Growth HacksMassively Epic List of 125 Growth Hacks
Massively Epic List of 125 Growth HacksIshraq Dhaly
 
Social Media For business e-book
Social Media For business e-bookSocial Media For business e-book
Social Media For business e-bookThink Digital First
 
Snapchat: The Fastest Growing Platform Ever
Snapchat: The Fastest Growing Platform EverSnapchat: The Fastest Growing Platform Ever
Snapchat: The Fastest Growing Platform EverFresh Digital Group
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
 
2016 Predictions for Location-Based Marketing, Advertising & Commerce
2016 Predictions for Location-Based Marketing, Advertising & Commerce 2016 Predictions for Location-Based Marketing, Advertising & Commerce
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
 
Unlocking App Success: How to Turn Your App Into a Mobile Growth Engine
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineUnlocking App Success: How to Turn Your App Into a Mobile Growth Engine
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineLocalytics
 
The Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & InstagramThe Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & InstagramHappy Marketer
 
Digital advertising ppt
Digital advertising pptDigital advertising ppt
Digital advertising pptNitesh Balraju
 
Social@ogilvy Google Hummingbird POV - October 2013
Social@ogilvy Google Hummingbird POV - October 2013Social@ogilvy Google Hummingbird POV - October 2013
Social@ogilvy Google Hummingbird POV - October 2013Ogilvy Consulting
 
Flipboard presentation
Flipboard presentationFlipboard presentation
Flipboard presentationbolu_alextaiwo
 
Digital advertising & promotion
Digital advertising & promotionDigital advertising & promotion
Digital advertising & promotionDikshant Sagar
 
Duncan Alney Presentation
Duncan Alney PresentationDuncan Alney Presentation
Duncan Alney PresentationMediabistro
 
Digital Advertising Overview
Digital Advertising OverviewDigital Advertising Overview
Digital Advertising OverviewDung Tri
 
Acquire Customers at the Lowest Cost
Acquire Customers at the Lowest CostAcquire Customers at the Lowest Cost
Acquire Customers at the Lowest CostDrew Beaurline
 
Phil Penton – Social Media for Dealerships
Phil Penton – Social Media for DealershipsPhil Penton – Social Media for Dealerships
Phil Penton – Social Media for DealershipsSean Bradley
 
Everlane Social Media Analysis
Everlane Social Media AnalysisEverlane Social Media Analysis
Everlane Social Media AnalysisErica Oldfield
 
Twitter-Advertising-Playbook
Twitter-Advertising-PlaybookTwitter-Advertising-Playbook
Twitter-Advertising-PlaybookTodd Herrold
 

Was ist angesagt? (20)

MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...
MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...
MobiTree FTMA Conference 2012: Mobile Marketing & Rules to Stay Ahead of The ...
 
Facebook Advertising
Facebook Advertising Facebook Advertising
Facebook Advertising
 
Massively Epic List of 125 Growth Hacks
Massively Epic List of 125 Growth HacksMassively Epic List of 125 Growth Hacks
Massively Epic List of 125 Growth Hacks
 
Social Media For business e-book
Social Media For business e-bookSocial Media For business e-book
Social Media For business e-book
 
Snapchat: The Fastest Growing Platform Ever
Snapchat: The Fastest Growing Platform EverSnapchat: The Fastest Growing Platform Ever
Snapchat: The Fastest Growing Platform Ever
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
 
2016 Predictions for Location-Based Marketing, Advertising & Commerce
2016 Predictions for Location-Based Marketing, Advertising & Commerce 2016 Predictions for Location-Based Marketing, Advertising & Commerce
2016 Predictions for Location-Based Marketing, Advertising & Commerce
 
Unlocking App Success: How to Turn Your App Into a Mobile Growth Engine
Unlocking App Success: How to Turn Your App Into a Mobile Growth EngineUnlocking App Success: How to Turn Your App Into a Mobile Growth Engine
Unlocking App Success: How to Turn Your App Into a Mobile Growth Engine
 
The Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & InstagramThe Ultimate Guide To Carousel Ads For Facebook & Instagram
The Ultimate Guide To Carousel Ads For Facebook & Instagram
 
Digital advertising ppt
Digital advertising pptDigital advertising ppt
Digital advertising ppt
 
Social@ogilvy Google Hummingbird POV - October 2013
Social@ogilvy Google Hummingbird POV - October 2013Social@ogilvy Google Hummingbird POV - October 2013
Social@ogilvy Google Hummingbird POV - October 2013
 
Flipboard presentation
Flipboard presentationFlipboard presentation
Flipboard presentation
 
Digital advertising & promotion
Digital advertising & promotionDigital advertising & promotion
Digital advertising & promotion
 
Duncan Alney Presentation
Duncan Alney PresentationDuncan Alney Presentation
Duncan Alney Presentation
 
Digital Advertising Overview
Digital Advertising OverviewDigital Advertising Overview
Digital Advertising Overview
 
GuideToNativeAdvertisingHCMG
GuideToNativeAdvertisingHCMGGuideToNativeAdvertisingHCMG
GuideToNativeAdvertisingHCMG
 
Acquire Customers at the Lowest Cost
Acquire Customers at the Lowest CostAcquire Customers at the Lowest Cost
Acquire Customers at the Lowest Cost
 
Phil Penton – Social Media for Dealerships
Phil Penton – Social Media for DealershipsPhil Penton – Social Media for Dealerships
Phil Penton – Social Media for Dealerships
 
Everlane Social Media Analysis
Everlane Social Media AnalysisEverlane Social Media Analysis
Everlane Social Media Analysis
 
Twitter-Advertising-Playbook
Twitter-Advertising-PlaybookTwitter-Advertising-Playbook
Twitter-Advertising-Playbook
 

Andere mochten auch

Blockchain e Aplicações Corporativas - CoinBR Summit 2016
Blockchain e Aplicações Corporativas - CoinBR Summit 2016Blockchain e Aplicações Corporativas - CoinBR Summit 2016
Blockchain e Aplicações Corporativas - CoinBR Summit 2016Edilson Osorio Junior
 
Marketing de contenus : les grandes tendances
Marketing de contenus : les grandes tendancesMarketing de contenus : les grandes tendances
Marketing de contenus : les grandes tendancesCyrille Frank
 
Uso del Internet en la educación.
Uso del Internet en la educación.Uso del Internet en la educación.
Uso del Internet en la educación.Andy Fernandez
 
ολοκαύτωμα καλαβρύτων Ppt (2)
ολοκαύτωμα καλαβρύτων  Ppt (2)ολοκαύτωμα καλαβρύτων  Ppt (2)
ολοκαύτωμα καλαβρύτων Ppt (2)vaggeliskyriak
 
25η Μαρτίου 2015
25η Μαρτίου 201525η Μαρτίου 2015
25η Μαρτίου 2015vaggeliskyriak
 
Rahmad Hidayat CV Update_2
Rahmad Hidayat CV Update_2Rahmad Hidayat CV Update_2
Rahmad Hidayat CV Update_2RAHMAD HIDAYAT
 
Miologia - anatomia veterinária I
Miologia - anatomia veterinária IMiologia - anatomia veterinária I
Miologia - anatomia veterinária IMarília Gomes
 
Cuadro de Mando Integral Xtreme Inc. Ag.2016
Cuadro de Mando Integral Xtreme Inc. Ag.2016Cuadro de Mando Integral Xtreme Inc. Ag.2016
Cuadro de Mando Integral Xtreme Inc. Ag.2016LPI ONG
 
Initiation au couplage réalité augmentée (RA) - système d’information géograp...
Initiation au couplage réalité augmentée (RA) - système d’information géograp...Initiation au couplage réalité augmentée (RA) - système d’information géograp...
Initiation au couplage réalité augmentée (RA) - système d’information géograp...Guillaume MOCQUET
 
Das Content Marketing Missverständnis...
Das Content Marketing Missverständnis...Das Content Marketing Missverständnis...
Das Content Marketing Missverständnis...ScribbleLive
 
Formation L'assurance des emprunteurs
Formation L'assurance des emprunteursFormation L'assurance des emprunteurs
Formation L'assurance des emprunteursActions-Finance
 
Tus células escuchan lo que piensas
Tus células escuchan lo que piensasTus células escuchan lo que piensas
Tus células escuchan lo que piensasFe
 
Linked data parliamo di semantica del web - v0
Linked data   parliamo di semantica del web - v0Linked data   parliamo di semantica del web - v0
Linked data parliamo di semantica del web - v0Riccardo Grosso
 
La menorá del cristiano
La menorá del cristianoLa menorá del cristiano
La menorá del cristianoCharles Gratog
 

Andere mochten auch (15)

Blockchain e Aplicações Corporativas - CoinBR Summit 2016
Blockchain e Aplicações Corporativas - CoinBR Summit 2016Blockchain e Aplicações Corporativas - CoinBR Summit 2016
Blockchain e Aplicações Corporativas - CoinBR Summit 2016
 
Marketing de contenus : les grandes tendances
Marketing de contenus : les grandes tendancesMarketing de contenus : les grandes tendances
Marketing de contenus : les grandes tendances
 
Uso del Internet en la educación.
Uso del Internet en la educación.Uso del Internet en la educación.
Uso del Internet en la educación.
 
ολοκαύτωμα καλαβρύτων Ppt (2)
ολοκαύτωμα καλαβρύτων  Ppt (2)ολοκαύτωμα καλαβρύτων  Ppt (2)
ολοκαύτωμα καλαβρύτων Ppt (2)
 
25η Μαρτίου 2015
25η Μαρτίου 201525η Μαρτίου 2015
25η Μαρτίου 2015
 
Rahmad Hidayat CV Update_2
Rahmad Hidayat CV Update_2Rahmad Hidayat CV Update_2
Rahmad Hidayat CV Update_2
 
Anatomi ya lyu_dini_tom_2_koveshnikov_v_g (1)
Anatomi ya lyu_dini_tom_2_koveshnikov_v_g (1)Anatomi ya lyu_dini_tom_2_koveshnikov_v_g (1)
Anatomi ya lyu_dini_tom_2_koveshnikov_v_g (1)
 
Miologia - anatomia veterinária I
Miologia - anatomia veterinária IMiologia - anatomia veterinária I
Miologia - anatomia veterinária I
 
Cuadro de Mando Integral Xtreme Inc. Ag.2016
Cuadro de Mando Integral Xtreme Inc. Ag.2016Cuadro de Mando Integral Xtreme Inc. Ag.2016
Cuadro de Mando Integral Xtreme Inc. Ag.2016
 
Initiation au couplage réalité augmentée (RA) - système d’information géograp...
Initiation au couplage réalité augmentée (RA) - système d’information géograp...Initiation au couplage réalité augmentée (RA) - système d’information géograp...
Initiation au couplage réalité augmentée (RA) - système d’information géograp...
 
Das Content Marketing Missverständnis...
Das Content Marketing Missverständnis...Das Content Marketing Missverständnis...
Das Content Marketing Missverständnis...
 
Formation L'assurance des emprunteurs
Formation L'assurance des emprunteursFormation L'assurance des emprunteurs
Formation L'assurance des emprunteurs
 
Tus células escuchan lo que piensas
Tus células escuchan lo que piensasTus células escuchan lo que piensas
Tus células escuchan lo que piensas
 
Linked data parliamo di semantica del web - v0
Linked data   parliamo di semantica del web - v0Linked data   parliamo di semantica del web - v0
Linked data parliamo di semantica del web - v0
 
La menorá del cristiano
La menorá del cristianoLa menorá del cristiano
La menorá del cristiano
 

Ähnlich wie Maximising Social Conversions - SMWi Bristol

Viral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
Viral Marketing _ Advertising Strategies for Social Networks Presentation.pptViral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
Viral Marketing _ Advertising Strategies for Social Networks Presentation.pptWahibNadeem
 
Viral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
Viral Marketing _ Advertising Strategies for Social Networks Presentation.pptViral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
Viral Marketing _ Advertising Strategies for Social Networks Presentation.pptdivakarn8
 
Viral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViệt Long Plaza
 
Viral marketing advertising strategies for social networks presentation
Viral marketing   advertising strategies for social networks presentationViral marketing   advertising strategies for social networks presentation
Viral marketing advertising strategies for social networks presentationHasnain Baber
 
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Jeff Ragovin
 
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...Tin180 VietNam
 
Monetizing Social Media
Monetizing Social MediaMonetizing Social Media
Monetizing Social Mediaaltamerc
 
Mobile User Acquisition Done Right
Mobile User Acquisition Done RightMobile User Acquisition Done Right
Mobile User Acquisition Done RightAlkarim Nasser
 
Rock You Web 2.0 Expo
Rock You Web 2.0 ExpoRock You Web 2.0 Expo
Rock You Web 2.0 Expoaltamerc
 
Digital marketing presentation
Digital marketing presentationDigital marketing presentation
Digital marketing presentationGustavo Jabbaz
 
Digital Marketing Trends 2020
Digital Marketing Trends 2020Digital Marketing Trends 2020
Digital Marketing Trends 2020Ioana Barbu
 
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Spiral16
 
How To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge LondonHow To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge LondonToby Beresford
 
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...
Social Networking World Forum   How To Run A Social Media Campaign On Faceboo...Social Networking World Forum   How To Run A Social Media Campaign On Faceboo...
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...Toby Beresford
 
Monetizing Social Media 6.11.08
Monetizing Social Media 6.11.08Monetizing Social Media 6.11.08
Monetizing Social Media 6.11.08altamerc
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-PromoGary Yentin
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generationFarhan Muhammad
 
Digital marketing trends
Digital marketing trendsDigital marketing trends
Digital marketing trendskunzitegroup
 

Ähnlich wie Maximising Social Conversions - SMWi Bristol (20)

Viral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
Viral Marketing _ Advertising Strategies for Social Networks Presentation.pptViral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
Viral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
 
Viral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
Viral Marketing _ Advertising Strategies for Social Networks Presentation.pptViral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
Viral Marketing _ Advertising Strategies for Social Networks Presentation.ppt
 
Viral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networksViral marketing strategies and advertising strategies for social networks
Viral marketing strategies and advertising strategies for social networks
 
Viral marketing advertising strategies for social networks presentation
Viral marketing   advertising strategies for social networks presentationViral marketing   advertising strategies for social networks presentation
Viral marketing advertising strategies for social networks presentation
 
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
Viral Marketing Strategies, Graphing Social Patterns East Presented by Jeff R...
 
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...Viral Marketing   Advertising Strategies For Social Networks Presentation (Ti...
Viral Marketing Advertising Strategies For Social Networks Presentation (Ti...
 
Monetizing Social Media
Monetizing Social MediaMonetizing Social Media
Monetizing Social Media
 
Mobile User Acquisition Done Right
Mobile User Acquisition Done RightMobile User Acquisition Done Right
Mobile User Acquisition Done Right
 
Rock You Web 2.0 Expo
Rock You Web 2.0 ExpoRock You Web 2.0 Expo
Rock You Web 2.0 Expo
 
Digital marketing presentation
Digital marketing presentationDigital marketing presentation
Digital marketing presentation
 
Digital Marketing Trends 2020
Digital Marketing Trends 2020Digital Marketing Trends 2020
Digital Marketing Trends 2020
 
Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?Measuring Social Media: Where's the ROI?
Measuring Social Media: Where's the ROI?
 
How To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge LondonHow To Run A Social Media Campaign On Facebook by Nudge London
How To Run A Social Media Campaign On Facebook by Nudge London
 
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...
Social Networking World Forum   How To Run A Social Media Campaign On Faceboo...Social Networking World Forum   How To Run A Social Media Campaign On Faceboo...
Social Networking World Forum How To Run A Social Media Campaign On Faceboo...
 
Monetizing Social Media 6.11.08
Monetizing Social Media 6.11.08Monetizing Social Media 6.11.08
Monetizing Social Media 6.11.08
 
PaidIGBestPractices_v2
PaidIGBestPractices_v2PaidIGBestPractices_v2
PaidIGBestPractices_v2
 
Mobile app Madness-App-Promo
Mobile app Madness-App-PromoMobile app Madness-App-Promo
Mobile app Madness-App-Promo
 
Mediabrands 20.04.11
Mediabrands 20.04.11Mediabrands 20.04.11
Mediabrands 20.04.11
 
Social media-for-lead-generation
Social media-for-lead-generationSocial media-for-lead-generation
Social media-for-lead-generation
 
Digital marketing trends
Digital marketing trendsDigital marketing trends
Digital marketing trends
 

Mehr von SearchStar

Improving Website Conversion in the Travel Industry
Improving Website Conversion in the Travel IndustryImproving Website Conversion in the Travel Industry
Improving Website Conversion in the Travel IndustrySearchStar
 
Boost your Bookings in 2017
Boost your Bookings in 2017Boost your Bookings in 2017
Boost your Bookings in 2017SearchStar
 
Winning the Moment in 2017
Winning the Moment in 2017Winning the Moment in 2017
Winning the Moment in 2017SearchStar
 
The Future and Present of Advertising is Programmatic
The Future and Present of Advertising is ProgrammaticThe Future and Present of Advertising is Programmatic
The Future and Present of Advertising is ProgrammaticSearchStar
 
Buying Consumer Moments - OiConference 2016
Buying Consumer Moments - OiConference 2016Buying Consumer Moments - OiConference 2016
Buying Consumer Moments - OiConference 2016SearchStar
 
Make the Most of Every Click
Make the Most of Every ClickMake the Most of Every Click
Make the Most of Every ClickSearchStar
 
Best in Class: Making good digital marketing campaigns oustanding
Best in Class: Making good digital marketing campaigns oustandingBest in Class: Making good digital marketing campaigns oustanding
Best in Class: Making good digital marketing campaigns oustandingSearchStar
 
Google's guide to Micro Moments: Winning the moments that matter
Google's guide to Micro Moments: Winning the moments that matterGoogle's guide to Micro Moments: Winning the moments that matter
Google's guide to Micro Moments: Winning the moments that matterSearchStar
 
Bristol media event cro introduction - july 2015
Bristol media event   cro introduction - july 2015Bristol media event   cro introduction - july 2015
Bristol media event cro introduction - july 2015SearchStar
 
Embracing the Change: Duncan Watts @ Google
Embracing the Change: Duncan Watts @ GoogleEmbracing the Change: Duncan Watts @ Google
Embracing the Change: Duncan Watts @ GoogleSearchStar
 
Legal Insights @ Google CRO Presentation: Ryan Webb, Search Star
Legal Insights @ Google CRO Presentation: Ryan Webb, Search StarLegal Insights @ Google CRO Presentation: Ryan Webb, Search Star
Legal Insights @ Google CRO Presentation: Ryan Webb, Search StarSearchStar
 
Being There with Google: Stephen Murphy @ Google
Being There with Google: Stephen Murphy @ GoogleBeing There with Google: Stephen Murphy @ Google
Being There with Google: Stephen Murphy @ GoogleSearchStar
 
Legal Insights @ Google: Dan Fallon, Search Star
Legal Insights @ Google: Dan Fallon, Search StarLegal Insights @ Google: Dan Fallon, Search Star
Legal Insights @ Google: Dan Fallon, Search StarSearchStar
 
What makes a great mobile legal website?
What makes a great mobile legal website?What makes a great mobile legal website?
What makes a great mobile legal website?SearchStar
 
Basics of Online Marketing: Lead Generation
Basics of Online Marketing: Lead GenerationBasics of Online Marketing: Lead Generation
Basics of Online Marketing: Lead GenerationSearchStar
 
Conversion Optimisation for Legal Websites
Conversion Optimisation for Legal WebsitesConversion Optimisation for Legal Websites
Conversion Optimisation for Legal WebsitesSearchStar
 
Biddable World: Google & Money, Dan Fallon
Biddable World: Google & Money, Dan FallonBiddable World: Google & Money, Dan Fallon
Biddable World: Google & Money, Dan FallonSearchStar
 

Mehr von SearchStar (17)

Improving Website Conversion in the Travel Industry
Improving Website Conversion in the Travel IndustryImproving Website Conversion in the Travel Industry
Improving Website Conversion in the Travel Industry
 
Boost your Bookings in 2017
Boost your Bookings in 2017Boost your Bookings in 2017
Boost your Bookings in 2017
 
Winning the Moment in 2017
Winning the Moment in 2017Winning the Moment in 2017
Winning the Moment in 2017
 
The Future and Present of Advertising is Programmatic
The Future and Present of Advertising is ProgrammaticThe Future and Present of Advertising is Programmatic
The Future and Present of Advertising is Programmatic
 
Buying Consumer Moments - OiConference 2016
Buying Consumer Moments - OiConference 2016Buying Consumer Moments - OiConference 2016
Buying Consumer Moments - OiConference 2016
 
Make the Most of Every Click
Make the Most of Every ClickMake the Most of Every Click
Make the Most of Every Click
 
Best in Class: Making good digital marketing campaigns oustanding
Best in Class: Making good digital marketing campaigns oustandingBest in Class: Making good digital marketing campaigns oustanding
Best in Class: Making good digital marketing campaigns oustanding
 
Google's guide to Micro Moments: Winning the moments that matter
Google's guide to Micro Moments: Winning the moments that matterGoogle's guide to Micro Moments: Winning the moments that matter
Google's guide to Micro Moments: Winning the moments that matter
 
Bristol media event cro introduction - july 2015
Bristol media event   cro introduction - july 2015Bristol media event   cro introduction - july 2015
Bristol media event cro introduction - july 2015
 
Embracing the Change: Duncan Watts @ Google
Embracing the Change: Duncan Watts @ GoogleEmbracing the Change: Duncan Watts @ Google
Embracing the Change: Duncan Watts @ Google
 
Legal Insights @ Google CRO Presentation: Ryan Webb, Search Star
Legal Insights @ Google CRO Presentation: Ryan Webb, Search StarLegal Insights @ Google CRO Presentation: Ryan Webb, Search Star
Legal Insights @ Google CRO Presentation: Ryan Webb, Search Star
 
Being There with Google: Stephen Murphy @ Google
Being There with Google: Stephen Murphy @ GoogleBeing There with Google: Stephen Murphy @ Google
Being There with Google: Stephen Murphy @ Google
 
Legal Insights @ Google: Dan Fallon, Search Star
Legal Insights @ Google: Dan Fallon, Search StarLegal Insights @ Google: Dan Fallon, Search Star
Legal Insights @ Google: Dan Fallon, Search Star
 
What makes a great mobile legal website?
What makes a great mobile legal website?What makes a great mobile legal website?
What makes a great mobile legal website?
 
Basics of Online Marketing: Lead Generation
Basics of Online Marketing: Lead GenerationBasics of Online Marketing: Lead Generation
Basics of Online Marketing: Lead Generation
 
Conversion Optimisation for Legal Websites
Conversion Optimisation for Legal WebsitesConversion Optimisation for Legal Websites
Conversion Optimisation for Legal Websites
 
Biddable World: Google & Money, Dan Fallon
Biddable World: Google & Money, Dan FallonBiddable World: Google & Money, Dan Fallon
Biddable World: Google & Money, Dan Fallon
 

Maximising Social Conversions - SMWi Bristol

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Go to www.kahoot.it on your mobile device Enter the PIN code Pick a player name Win big prizes If you like the quiz then our “Simply The Best” workshop this afternoon will be even better
  • 9.
  • 10. Maintaining a strong relationship with your brand Feed information to your customers Brand presence Content marketing Longer conversion period Granular targeting methods Creative & engaging ad formats Instant results Reaches new audiences Shorter conversion period Consider integral part of the conversion funnel
  • 11. Organic post overload January 2016 - mid-July 2016, publishers’ Facebook Pages have experienced a 52% decline in organic reach, according to social publishing tool SocialFlow Mainly due to Facebook’s updated algorithm to shift the balance of what is seen – prioritising content from friends over brand publications Therefore paid advertising on social platforms is being used to make up for this shortfall
  • 12.
  • 13. Increase in social media ad spend YoY Source: http://socialmedialondon.co.uk/digital-social-mobile-statistics-2015/ Active mobile social accounts in 2015 worldwide
  • 14. Social network ad spend expected to reach $35.98 billion by 2017, representing 16% of all digital ad spending globally Social media advertising grew by 55% in 2015 to $10.9 billion http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357 http://adage.com/article/digital/iab-digital-advertising-generated-60-billion-2016/303650/
  • 15.
  • 16. Founded 2004 by Mark Zuckerberg 1.18 billion daily active users on average for September 2016 1.66 billion monthly mobile users as of September 2016 More than 1 million SMEs advertising through Facebook & an estimated yearly spend of $100 million by larger companies* *2015 - https://smallbiztrends.com
  • 17. Single Image Video Carousel Auction based model - fits any budget, you choose budget and audience Formats: Single Image, Carousel & Video Images: https://www.facebook.com/business
  • 18. Various calls to action to suit your business: Targeted ads to reach different audiences: Custom audiences: find your existing customers on Facebook using a customer contact list, website traffic or activity in your app Lookalike audiences: find more people who are similar to your best customers Target by: location, demographic, interests, behaviours, connections, Partner Categories (provided by Facebook’s third- party data partners – can target people based on offline behaviours) Apply Now Book Now Contact Us Download Learn More Request Time See Menu Shop Now Sign Up Watch More
  • 19. Earlier this year Facebook launched Canvas  “an immersive and expressive experience on Facebook for businesses to tell their stories and showcase their products” Ads designed for mobile  available on Android & iOS A combination of videos, still images and call-to-action buttons Users swipe through a carousel of images, tilt to view panoramic images and zoom to view images in detail Advertisers have complete creative control
  • 20.
  • 21. Created by Kevin Systrom and Mike Krieger Launched in October 2010 Bought by Facebook in September 2012 500m+ monthly actives, 300m+ daily actives, 4.2b likes daily, 95m+ daily posts All about visual sharing To compete with Twitter’s Vine, Instagram released a 15 second video component to their platform on June 20, 2013. Within the first 24 hours, 5 million videos were uploaded.
  • 22. Very similar to Facebook In order to run ads on Instagram, you need a Facebook Page Photo, video & carousel formats Ads purchased and managed through Facebook’s self-serve interfaces (Ads Manager & Power Editor)
  • 23. Instagram has recently introduced a new shopping feature Helps users identify and purchase products in photos from brands in their feeds Does not allow you to make an actual purchase within the app Selected partners can include a “Tap to view products” icon 1 tap  the icon brings up tags next to each item showing product information and price, 2 taps  loads a product page inside Instagram with more information To complete a purchase, Instagram will send users to the purchase page on the retailer’s mobile website or app Source: http://www.recode.net/2016/11/1/13478838/instagram- shopping-commerce-brands-discovering
  • 24. List of partners includes brands such as Abercrombie, Kate Spade and Macy’s Retailers are not currently paying Instagram to take part in the shopping test Shopping features will not be included in Instagram Ads…for now Both Twitter and Facebook have previously introduced a “Buy” feature within their apps, only to later remove it Test only including a small group of iOS users in the US to begin with Source: http://www.recode.net/2016/11/1/13478838/instagram- shopping-commerce-brands-discovering
  • 25.
  • 26. Founded 2006 Founders: Jack Dorsey, Evan Williams, Biz Stone & Noah Glass A global platform for public self-expression and conversation, in 140 characters, in real time 313m monthly active users 82% active users on mobile 40+ languages supported
  • 27. Promoted Tweets – ordinary tweets purchased by advertisers to reach a wider group of users or to encourage engagement from their current followers Promoted Accounts – suggested accounts people don’t currently follow and may find interesting Promoted Trends – users see time-, context-, and event-sensitive trends promoted by advertisers Pay-per-link-click model Promoted Tweet PromotedAccount Promoted Trend
  • 28.
  • 29. ‘The world’s catalogue of ideas’ Privately held company - owned by Benjamin Silberman, Paul Sciarra and Evan Sharp Managed by Cold Brew Labs, Inc. - a company that Silbermann and Sciarra founded in March 2010 Validated at $11 billion Available in 30+ languages
  • 30. 300 million Fashion Boards 180 million Food/Drink Boards 130 million Home Décor Boards 30 million Education Boards
  • 31. Promoted Pins - just like normal Pins, only you pay to have them seen by more people Auction based – enter your maximum CPC bid They’re native ad units that help people discover and save ideas You must have a US, CA, or UK - based business account to use Promoted Pins Promoted Pins drive traffic back to your website where Pinners can take action 2 Goal Options: Boost engagement with your pins: Track audience’s signals of intent – charged for each engagement on your pin (closeup, repin, click) Get traffic to your website: Send a motivated audience to your content – charged for clicks to your website
  • 32.
  • 33. Business & employment-oriented social network Founded by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean- Luc Vaillant Officially launched on May 5, 2003 Available in 24 languages
  • 34. B2B Minimum CPC of $2 There are 2 main ad placements: Sponsored Content (on desktop, mobile & tablet) - Native in stream ad that looks like a Linkedin post Text ads (only on desktop) – Right hand side & along the top
  • 35. Pricing = pay-per-click (CPC) or pay-per-1,000 impressions (CPM) Minimum costs are: $10 daily budget per campaign. $10 total budget per campaign (an optional feature for Sponsored Content). $2 minimum bid (for CPC or CPM). Targeting by:
  • 36.
  • 37. Google Company Launched May 2005 More than 1 billion users Available in 70+ countries and 60+ languages More than half of YouTube views come from mobile devices On mobile, the average viewing session is now more than 40 minutes
  • 38. Pre-roll video ads – appear before other videos Other video ads – appear beside playing videos and in search results Cost: you control your daily budget and you only pay when someone engages with you ad – don’t pay if they skip before 30 seconds (or the end) Targeting by demographic, interests, topics, keywords, placements and remarketing lists Link your YouTube account to your AdWords account to create custom audiences Track your ads with YouTube’s built-in Analytics Interactive ads – allows viewers to further engage with your brand E.g. Call-to-action overlays generating clicks to website & shopping cards with product details from linked Merchant Centre
  • 39.
  • 40.
  • 41. Founded 2011by Co-Founders Evan Spiegel & Robert Murphy Formerly known as Snapchat Inc. but became Snap Inc. in Sept 2016. Based in Venice, California Current valuation is approximately $18 billion Text and photo based messaging application Daily views increased by 400% between May 2015 – May 2016 By May 2017, Snapchat will surpass 18 billion daily video views Snapchat’s video views are now greater than Facebook’s http://mediakix.com/2016/01/snapchat-statistics-2016-marketers- need-to-know/#gs.fIlAILM
  • 42. 60% of all smartphone users are now on Snapchat of which millennials account for 70% More users than Twitter 500 million Snapchat stories a day Users spend on average 25-30 minutes a day on Snapchat
  • 43. Snapchat launched its advertising service, 3V, in 2015 Snapchat ads are viewed anywhere between 500,000 to a million times a day Recently expanded their advertising options and now allow marketers to make purchases through the app Targeting: CEO Evan Spiegel has previously expressed how the app is against “creepy” targeted advertising Targeting options by gender, age, device, location & context (e.g. specific publisher or audience “bundles” grouped by theme) http://mediakix.com/2016/01/snapchat-statistics-2016-marketers- need-to-know/#gs.fIlAILM
  • 44. http://mediakix.com/2016/01/snapchat-statistics-2016-marketers- need-to-know/#gs.fIlAILM • SNAP ADS: • 10 second, vertical, full screen video ad that appears in the context of other snaps. • Swipe up option to see more • Swipe-up rate for Snapchat is 5x higher than the average CTR on comparable platforms • SPONSORED GEOFILTERS: • Special filters users can apply to their snaps • When users are in the location(s) of your choice, your Geofilter explains where, when and why they took the snap • SPONSORED LENSES: • Brand activation  offers a “play time” where the users spend time playing with the interactive ad you’ve created • Some include prompts like “raise your eyebrows” to trigger an animation
  • 45. • DISCOVER • A section of Snapchat that hosts new content from publishers • Not on native landing page, must be accessed through Discover or Stories pages • Advertisers can take over all ad space or own a 10 second segment of a publisher’s Discovery Story • Best suited to advertisers looking to fuel national awareness • Pricing determined by view count  cost per view = $0.02 • LIVE STORY • A series of user-submitted content documenting major events and themes • Advertisers can opt to take over all ad space or sponsor 10-second segments of a Live Story • Signified by an “ad” watermark on the video and are active for 24 hours
  • 46.
  • 47. Barry Madge, Manor House Hotel Using Facebook’s powerful audience targeting and ad formats, SearchStar created campaigns for family and golf breaks. The targeting included breaking out campaigns by parent age-bands, ages of children, competitor and golfing interests. Carousel ads were created with engaging and appealing imagery, while tailored landing pages were set up to ensure each audience segment had the most relevant information to them.
  • 48. SearchStar suggested a running social ads on Facebook and Twitter to increase website visits and bookings during their peak booking period. Facebook running prospecting and remarketing campaigns with both image and video ads. We also ran a campaign to drive Page Likes. Twitter running prospecting and remarketing with both video and image ads. We also ran a re- engagement campaign targeting users that had interacted with the prospecting video, encouraging them to visit the site and book a villa. Lisa Leggate, To Tuscany Between 1 January – 29 February 2016
  • 49. Initial campaigns were set up on Facebook encouraging recent site visitors to book, However, we quickly found the conversion rate to be lower than other marketing channels. In order to increase conversion we suggested running a four-week promotion remarketing offering a discount on any parking booked through Facebook. With the introduction of a promo code, 5% less budget was spent while delivering a 1741% increase in bookings. Facebook is now a much more significant contributor to total monthly sales and revenue for the car park. Alec Hodgson, Edinburgh Airport
  • 50.
  • 51. Go to www.kahoot.it on your mobile device Enter the PIN code Pick a player name Win big prizes
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61. Reliable Analytics Account set up Social traffic sources correctly ‘tagged’ Use the Analytics reports Understand how social appears in your journeys