From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Advanced Audience Targeting. PRESENTATION: The State of Audience: Transitioning to a First Party World - Given by Austin Denny - PMG, Audience Science Lead. #SMX #31B

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Transitioning to a first-party world
THE STATE OF
AUDIENCE

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Transitioning to a first-party world
THE STATE OF
AUDIENCE

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CRM
1. ALIGN AUDIENCES
ACROSS CHANNELS
2. MAKE EXPERIENCES
MEANINGFUL

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CONSOLIDATING AUDIENCE DATA

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$5,428,000,000
market cap of DMPs acquired since 2004

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Acquisition Timeline

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Consolidation in production & delivery

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Cookies make the difference

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1. You know your customer best
2. Cut media waste
3. Sequential messaging & clean attribution
4. Makes cross-device a reality
5. Improved control in every channel
People-based targeting benefits

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GENERAL BEST PRACTICES

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Update frequently
20,000 transactions per
day over six months
represents 3.8 million
customers.

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Privacy comes first
AES 256
ENCRYPTION
SHA 256
HASHING

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LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX