The document discusses using scripts in Google Ads to automate tasks like dynamic ad updates. It provides examples of scripts for features like keyword insertion, ad copy rotation, and bid adjustments based on factors like weather or daily activities. The author also discusses using customizers and if/then statements to make scripts more sophisticated, and includes various resources for learning about Google Ads scripts.
9. #SMX #24B @armondhammer
About Me
FAMILY
What it’s all about
FOOD AND
WINE
Eating as an art
form?
HOCKEY
Go Stars
RANKHAMMER
Dallas Based
Digital Marketing
Agency
20. #SMX #24B @armondhammer
Business Data - Customizers
Model (text) Capacity (number) Type (text) Start_price (price) Sale_ends (date) Target campaign Target ad group Target keyword
ProWhip 300 5 tilt-head $199 5/15/2014 20:00 ProWhip campaign ProWhip 300 ad group
ProWhip X 7 bowl-lift $399 5/31/2014 20:00 ProWhip campaign ProWhip X ad group