From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Big Data's Real Promise: Work Smarter, Not Harder. PRESENTATION: Big Data's Real Promise: Work Smarter, Not Harder - Given by Britney Muller. #SMX #21C1

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Big Data’s Real Promise:
Work Smarter, Not Harder
By: Pryde Marketing Founder,
Britney Muller
Britney Muller, Founder Of Pryde Marketing

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“The future belongs to the data ninjas,
analysts and scientists. 90% of the world’s
data has been created in the last 2 years...”
- Jeremy Waite

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Leverage Data To Better Fulfill
User Intent

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We Are
Drowning In
Information…
But Starved For
Knowledge

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Leverage Data To Better Fulfill
User Intent

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Reverse Engineering
www.aleutianseast.org
Reverse Engineer
Your Goal Path

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Plastic Surgery Candidates Only
Search For 2 Things Before A
Consultation.

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Reverse Engineer Your Goal Paths

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b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b

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2. Find Opportunity Gaps
Find Opportunity
Gaps

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“The greatest value of a
picture is when it forces us to
notice what we never
expected to see.” -John
Turkey

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Leverage Data To Better Fulfill
User Intent
Leverage Data To Better Fulfill
User Intent

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nisswadock.comparkertrailers.com

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https://www.optimizely.com/ab-testing/

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But This Is SMX Advanced!

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Leverage Predictive Analytics To Better
Improve User Intent

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SyntaxNet: The World’s Most Accurate Parser
Is now open source! Or you could use the machine
they’ve already trained called….

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Parsey McParseface I can’t make this shit up!

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Hidden Decision Trees
● Probability that a transaction
is fraudulent
● Odds of conversion rates
● Text Mining
NO Over-Fitting
Issues! -Woohoo

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Thank you