The document discusses various techniques for analyzing competitors, including finding broken links to build links from, building a media list from contacts a competitor worked with, performing backlink analysis on a competitor, bidding on a competitor's audience via social media ads, and targeting complementary brands through paid search ads. The key aspects are analyzing a competitor's backlinks, media contacts, and digital marketing efforts like broken links, social media ads, and paid search to find link building, outreach, and advertising opportunities.

1. there’s nothing wrong
with being a vulture
using your competitors for wins
laura hogan
@lauralouise90

2. BRAUMGroup 2#SearchLeeds @lauralouise90
competition is
everywhere

3. BRAUMGroup 3#SearchLeeds @lauralouise90

4. BRAUMGroup 4#SearchLeeds @lauralouise90
competitor analysis
is vastly underused

5. BRAUMGroup 5#SearchLeeds @lauralouise90

6. BRAUMGroup 6@lauralouise90 | #brightonseo
first of all we need
to go back to
basics
#SearchLeeds @lauralouise90

7. BRAUMGroup 7@lauralouise90 | #brightonseo
ranking
anyone in the
top 10/20
audience
those targeting
the same
buyers
#SearchLeeds @lauralouise90

8. BRAUMGroup 8@lauralouise90 | #brightonseo
get alerts set up too
#SearchLeeds @lauralouise90

9. BRAUMGroup 9@lauralouise90 | #brightonseo
monitor the serps
#SearchLeeds @lauralouise90

10. BRAUMGroup 10#SearchLeeds @lauralouise90
broken link
building

11. BRAUMGroup 11#SearchLeeds @lauralouise90
this works really well
with products and
guides

12. BRAUMGroup 12#SearchLeeds @lauralouise90
luke’s deck

13. BRAUMGroup 13#SearchLeeds @lauralouise90

14. BRAUMGroup 14@lauralouise90 | #brightonseo
use
screaming
frog to find
404s and
their links
#SearchLeeds @lauralouise90

15. BRAUMGroup 15@lauralouise90 | #brightonseo
include /
exclude will
break the
data down
more
#SearchLeeds @lauralouise90

16. BRAUMGroup 16@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
deepcrawl
pulls it all
into one
place

17. BRAUMGroup 17@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90

18. BRAUMGroup 18#SearchLeeds @lauralouise90
if a competitor
has closed,
there’s a pool
of links

19. BRAUMGroup 19#SearchLeeds @lauralouise90
50% success rate

20. BRAUMGroup 20#SearchLeeds @lauralouise90
building your media list

21. BRAUMGroup 21@lauralouise90 | #brightonseo
download a competitor’s
graphic that did well and
drag and drop it into
google images
#SearchLeeds @lauralouise90

22. BRAUMGroup 22@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90

23. BRAUMGroup 23@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
if you don’t have
alerts setup do a
simple brand search
in news

24. BRAUMGroup 24@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90

25. BRAUMGroup 25@lauralouise90 | #brightonseo
get those author
details
#SearchLeeds @lauralouise90

26. BRAUMGroup 26@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
consider
your
outreach
style
thread link

27. BRAUMGroup 27@lauralouise90 | #brightonseo
backlink
analysis
#SearchLeeds @lauralouise90

28. BRAUMGroup 28@lauralouise90 | #brightonseo
let’s not forget
the basics
#SearchLeeds @lauralouise90

29. BRAUMGroup 29@lauralouise90 | #brightonseo
my favourite for this
is semrush gap
analysis
#SearchLeeds @lauralouise90

30. BRAUMGroup 30@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90

31. BRAUMGroup 31@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90

32. BRAUMGroup 32@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90

33. BRAUMGroup 33@lauralouise90 | #brightonseo
i like to filter links
based on how i can
approach them
#SearchLeeds @lauralouise90

34. BRAUMGroup 34@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
majestic’s new index is
perfect for frequent
analysis

35. BRAUMGroup 35@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
how about
some
sneaky
bidding?

36. BRAUMGroup 36@lauralouise90 | #brightonseo
althleisure > gyms
resale > online stores
construction > builder
merchants
#SearchLeeds @lauralouise90

37. BRAUMGroup 37@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
8:1 roi
low spend
low quality score

38. BRAUMGroup 38@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
check out
their
social ads

39. BRAUMGroup 39@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
ads library

40. BRAUMGroup 40@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
target their
followers with your
ads too

41. BRAUMGroup 41@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
let’s recap

42. BRAUMGroup 42@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
● crack on with their broken links
● build your media list with their
contacts
● bon’t underestimate a classic backlink
analysis
● bid on their audience via social
● complimentary brands offer ppc
opportunities

43. BRAUMGroup 43@lauralouise90 | #brightonseo #SearchLeeds @lauralouise90
keep analysing

44. cheers kids
laura hogan
@lauralouise90
www.jellybeanagency.co.uk