7. Content Creation & Copywriting Blogging: Invented circa 300AD. Originally called “monks.” Like their modern descendants, monks had awful haircuts, dismal fashion and no success with the opposite gender.
30. Pricing By the Project Hourly Rate = Best Suited for: Site Audit Reports, Web Dev/Design Training Workshops, Viral Content Creation & Promotion Pay specific attention to project related costs Don’t forget to add pro-rated overhead costs
31. Retainer Pricing Hourly Rate = Best Suited for: Reputation Control, Brand Management, Link Building PPC, Consulting, Social Media Marketing Ongoing Content Development Multi-hour packages: determine your carry-over policy Reporting requirements & frequency Include a review & renew policy
32. Pricing By the Hour Hourly Rate = Best Suited for: SEO Services for Keyword Ranking, Consulting, Training, Link Building, Content Creation, Social Media Marketing Easier on the SEO: One price per hour Often More Comfortable for Clients: Tiered pricing per hour
33. Profit Sharing Hourly Rate = Best Suited for: E-Commerce Projects Negotiation Options: Gross Sales Adjusted Gross Sales Net Profit Length of contract is critical to success
34. Pay For Performance Hourly Rate = Best Suited for: Reputation Management, Viral Media/Linkbait Determine Base Success Level Add On Bonus Benchmarks for: Additional Quantitative Achievements Aggressive Schedules Longevity of Results
36. Hourly Rate = Sample Project Based Contracts from SEOmoz (Our Competition Particularly Liked This Part…) Note: SEOmoz No Longer Performs Consulting Services See: Distilled.co.uk, now inside SEOmoz offices
37. Travel Industry Website Needs: Keyword Targeting Strategy, Link Building Strategy, Measurement/ROI Calculation Systems Method: Consulting – phone, email & in-person meetings Cost: $24,000 - $8,000 in month 1, $4,000 per month for 4 months
38. Large, Media Web Property Needs: SEO Training, Search Strategy Consulting (with pre-existing in-house SEO) Method: On-site meeting/training, ongoing consultation by phone & email Cost: $25,000 - $10,000 down, $10,000 upon training, $5,000 following month
39. Classifieds Website Needs: SEO Audit of 2 websites, recommendations for link building and on-page strategies Method: Remote consultation and report construction Cost: $16,000 - $8,000 down for 1 st site, $8,000 down for 2 nd site review
40. Personal Reputation Management Needs: Two Listings Pushed to Page 3+ of Results Method: Remote link building & optimization Cost: $20,000 - $5,000 to start, $10,000 for page 2, $5,000 for page 3
41. Technology Website Needs: Linkbait development & promotion, SEO consulting Method: Remote creation of linkbait, phone & email consultations Cost: $30,000 - $6,000 to start, $6,000 per month for 5 additional months
48. SEO Products vs. Services Consider the relative scalability and costs of deployment of different SEO models Services = Selling Time for Money / 1-off projects Products = Residual Income / requires support/service Services Scale with People Products Scale with Marketing + Development