Have you ever wondered what the difference is between SEO and SEM? In our Internet Marketing 101: SEO vs. SEM we'll uncover the difference, and learn how they work together to build successful internet marketing strategies.

1. What’s the difference?
Internet Marketing 101:
SEO vs. SEM
Image CC outcast104

2. Search engine optimization (SEO) is the process
of enhancing the visibility of a website or a web
page in a search engine's "natural" or un-paid
("organic") search results. ~ Wikipedia

4. SEO
Page
Titles
Meta
Descriptions
Blogging
Page
Structure
URLs
Navigation
Inbound
Links

6. Search engine marketing (SEM) is a form
of internet marketing that involves the
promotion of websites by increasing their
visibility in search engine results pages (SERPs)
through optimization and advertising. ~
Wikipedia

8. Sort of…

9. A baby learning to walk will reach out for
its parent’s hands in order to steady itself.
Like a baby, SEM also needs a strong
foundation…
Image CC Glomcheng

10. SEO is that foundation.
Image CC Glomcheng

11. Image CC teegardin

12. SEO
Page
Titles
Meta
Descriptions
Blogging
Page
Structure
URLs
Navigation
Inbound
Links
SEM takes this…
And transforms it into…

13. SEO
Page
Titles
Meta
Descriptions
Blogging
Page
Structure
URLs
Navigation
Inbound
Links
Attract
Convert
Delight
This

15. Social Media Pay-per-Click
Banners Content
Internet
Marketing

16. Internet marketing bridges the gap between
SEM and SEO and connects potential customers
with your brand. With a solid SEO foundation,
your business can design a search marketing
strategy that brings in more leads, for less
money than traditional advertising methods,
month over month.

17. Thank You!